Flavor-Driven Heat-and-Eat Bean Products

Baked beans are a diet staple for many consumers and thus often considered quite simple or ordinary, but the Merchant Gourmet Baked Beans range is intended to shake up this perception. The product range starts off with beans cooked using Italian extra virgin olive oil with a pinch of sea salt to achieve a rich, creamy texture that's rich in both fiber and protein. The beans are ready to eat right out of the pouch and come in three flavors including the Barbecue Baked Beans, Gourmet Baked Beans in a Rich Italian Sauce and the Masala Baked Beans in a Spiced Tomato Sauce.

Managing Director Richard Peake commented on the new Merchant Gourmet Baked Beans range saying, "Baked beans are a true staple for many households, but shopper demands are evolving and the category must adapt to meet those demands. We saw an opportunity to bring something into the category that offers gourmet flavour, delivers on health, and is still affordable and accessible – win-win! We’re super excited for this launch, and another great opportunity to keep getting the nation eating more beans.”