It's long been known that humans are attracted to appealing aesthetics, and this is why Pinterest marketing campaigns have been so successful. The popular website uses that understanding with its amalgamated image posting platform and it's that concept that has enticed so many businesses.
In the end it's all about customer interaction in this digitally connected era. When a company can get its consumer market interacting with it, the possibility of building a brand skyrockets. Not only does it benefit the brand image, but it's also a huge boost to brand awareness when it becomes the consumers who start advertising.
As social media platforms that use an image-based concept spread their roots throughout the Internet, more Pinterest marketing campaigns will surely spring up. The aesthetic appeal is one of the reasons why magazines have always been a popular medium. Now imagine a magazine that can be completely customized to each individual reader; the possibilities are endless and most companies have only just begun to test the waters.
13 Pinterest Marketing Campaigns
From Social Media Pop-Up Stalls to Photo Sharing Contests:
Paul Maccarone — Sep 10, 2013 — Marketing
13
Pinterest-Hijacking Campaigns
UNIQLO Dry Mesh Project Wakes Up Social Pinboard Users
12
Social Media Fashion Campaigns
The J Crew Pinterest Collaboration Debuted the Fall Catalog
11
Animated Pinning Campaigns
The 'Uniqlo' Pinterest Dry Mesh Project is Clever
10
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
9
Social Media Makeup Competitions
The Estee Lauder Spring Into Color Campaign is Online Only
8
Social Media Car Designs
Buick Turned to a Pinterest Board for Its Latest Concept Car Designs
7
Social Media Fragrance Campaigns
The Oscar De La Renta Something Blue Tool Promotes Its Perfume
6
Virtual Red Carpet Campaigns
L'Oreal Paris India Helps Girls Everywhere Walk the Carpet at Cannes
5
Cosmetic Social Media Campaigns
The Nars Satin Lip Pencil Collection Pinterest Project is Online
4
Philanthropic Pinterest Promos
The Elizabeth Arden 'Pin It to Give It' Campaign is Charitable
3
Photo-Sharing Contests
The Jetsetter 'Pin it to Win it' Campaign is Spreading like Wildfire
2
Gift-Giving Pinterest Campaigns
Kotex Delivers Gifts to Pinners for 'Women's Inspiration Day
1
Social Media Pop-Up Stalls
Kotex and Smoyz Team Up in Tel Aviv to Create a Pop-Up Pinterest Store
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The ‘Jetsetter Homes' Jamaica Giveaway (Sponsored)
Dream Vacation Contests
The ‘Jetsetter Homes' Jamaica Giveaway (Sponsored)
Golden Makeup Moment Ads
The L’Oreal L’Or Sunset Collection Campaign Stars Doutzen Kro
Cheeky Resume Infographics
TopCounsellingSchools.org Approaches Resume Help in a Humorous Way
Ethereal Pink Perfume Campaigns
Daphne Groeneveld for Dior Addict Spring Summer 2012 is Ravishing
Euro Diva Campaigns
The Alberta Ferretti for Macy's SS12 Ads Star a Retro Mariacarla Boscono
Prim Patterned Fashion
The J Crew Fall 2013 Collection is Edgily Sophisticated
Minimalistic Branding Campaigns
Hong Kong’s ‘wich Packaging is Clean and Concise
Dessert-Inspired Cosmetic Lines
The Etude House Sweet Recipe Collection is Delicious
Luxury Designer Vacation Tips
Louis Vuitton 'The Art of Packing' Video Helps You Travel in Style
Purely Pictographic Publications
The Stephen McCarthy 'Pictograms: The Newspaper' is Concise
Pinterest Facebook Apps
'PinView' Makes FB Visually Stunning
Social Media Network Infographics
John Lanigan Shows How Visuals are Prevailing Online
CD Booklets as Ad Spreads
Mariah Carey's 'Memoirs of an Imperfect Angel' to Feature Elle Mini-Mag
Kaleidoscopic Cosmetic Campaigns
The Sephora 'Where Beauty Beats' Series is a Bold Neon Makeover
Shabby Red Carpet Frocks
Lindsay Lohan in a Torn Dress Makes for a High Society Disaster
Folky Floral Fashion
Aneta Kowalczyk for Label Magazine Captures a Multicolored Look
Trial-Sized Beauty Deliveries
Goodebox is a Members-Only Website Offering Eco Cosmetics
Luxe Leather Car Luggage
McLaren Releases Exclusive Luggage & Sports Car Accessories
Sensual Sensitive Men Memes
These Pictures for Pregnant Ladies are Just What the Doctor Ordered
Pinboard Web Shops
'Amazon Collections' is a Pinterest Look-Alike
Controversial Fairy Tale Depictions
The Julia Leigh Sleeping Beauty Film Stills are Chilling
High-End Imposter Pranks
A Psy Impersonator Tricked the Organizers of Cannes Film Festival 2013
Aggressive Sedan Reinventions
The All-New 2011 Buick Regal Takes Design Cues from Germany
Personal Video Fashion Campaigns
Giorgio Armani Uses Social Media to Showcase Consumers
Social Media Obsession Pendants
This Instagram Necklace Shows Off Your Picture-Taking Prowess
Map-Completing Campaigns
The Toyota iQ Street View Fills in What Google Missed
Lookalike Photoshoots
Catherine Zeta-Jones Mirrors Victoria Beckham for Elizabeth Arden
Smartphone Vacation Suggestions
The '10 Must Have Travel Apps' Infographic is a Huge Help
Strategic Environmental Marketing
4GreenPs Focuses on Metrics and Social Causes Simultaneously
Reviewed Green Products
Vine.com Offers Sustainable Product Delivery
LGBT Cookie Campaigns
The OREO 'Pride' Ad is Supportive, Adorable and Colorful
Timely Social Media Infographics
These Social Media Stats are Revealing
Socialite-Turned-Model Editorials
The T Vestal Magazine Fashion Story Stars Tinsley Mortimer
Self-Sufficient Photo Sharing Sites
The Picsomg Blog Generates Content Based on Trends
Social Media Marketing Infographics
How the Facebook Graph Search Tool Will Impact Online Ads
Networking Sites Statistics
The 'State of Social Media 2012' Infographic Follows This Year So Far
Online Entrepreneurship Infographics
Five Best Internet Entrepreneurs of 2012 are Reviewed
Scandalous Animal Altruism
The PETA 'XXX' Site is Where Sensuality Meets Social Good
Locale-Loving Charms
The Vintage Map Necklace is a Great Hometown Reminder
20 Pinterest Activities
With the #300 Million Virtue Purchase, Pinterest May be the Next Big Buy
Fame-Hiking Social Media Graphs
'How to Get More Pins and RePins on Pinterest' Talks Traffic
Picturesque Social Media Hybrids
New Crossover Pinstagram Offers Instagram Users a Layout Makeover
Utterly Unpopular Social Network Infographics
This Infographic Examines Failed Social Media Sites
Social Networking Impact Charts
This Chart Takes a Shot at Measuring Social Media Influence
Luxury Soft Palette Cosmetics
The Chanel Spring 2013 Cosmetic Collection is Lavish
Gothic Makeup Tutorials
Flare's 'The Blackened Lip' Video Breaks Down a Dark, Current Look
Pinterest-Hijacking Campaigns
UNIQLO Dry Mesh Project Wakes Up Social Pinboard Users
Gendered Social Media Infographics
The Jumpthru Study Shows that Females Favor Pinterest and Blogs
Personified Social Platform Videos
The Social Media Parody Video by Cracked is Accurately Depicted
Pinboard Service Guides
The 'Pin It to Win It' Infographic is a Marketers Guide to Pinterest
Photo-Posting Technique Charts
Learn the 10 Commandments of Using Pinterest for Business
Optically Stimulating Shirts
The J Crew ZigZag Sequin Tee Will Test the Strength of Your Stare
Past Car Prospects
Concept Automobile Designs from 1999 Ten Years Later
Harsh Commuter Campaigns
The Rethink 'Ceiling Mirror' Targets Bald Passengers
Formula-Perfecting Cosmetic Lines
Drew Barrymore Presents Economical Makeup
Delectable Pizza Salves
The Pizza Lip Balm Packs the Flavor Without the Calories
Suicide Door Hybrids
The Buick Envision Debuts at the 2011 Shanghai Motor Show
Amateur Super Bowl Ad Contests
This Super Bowl Commercial Contest has Become a Doritos Tradition
Color-Communicating Campaigns
The Pantone and the Academy of Art University 'Reveal' Feels Colors
Online Organizing Tools
Clipix Saves Juicy Finds on the Web
Viral Virtual Pinboard Stats
'Have an Interest in Pinterest' Analyzes the Site's Success
Sophisticated Shimmering Fashions
The Collection Pencil Skirt in Colorblock Sequin by J Crew
Smartphone Use Travel Charts
Traveling Infographic Gives Tips on How to Be a Better Traveller
Haute Couture Coffeeshops
The New ‘Armani/Caffé’ Boutique Combines High Fashion a
Social Media Makeup Competitions
The Estee Lauder Spring Into Color Campaign is Online Only
Immersive Makeup Challenges
Revlon Expression Experiment Engages Via Beauty Activities & Contests
Social Responsibility Strategists
'A Very Good Company' Offers Communications for Positive Change
Media Monitoring Infographics
The 'Social Numbers 2012' Infographic Examines the Year in Review
Luxury Organic Beauty Markets
The Detox Market Carries a Wide Range of Vegan & Toxin-Free Products
Cosmetic Social Media Campaigns
The Nars Satin Lip Pencil Collection Pinterest Project is Online
Social Media-Synced Dating Sites
Find Love With Thecomplete.me Private Facebook App
Family Vacation Graphs
The 'Destinations Through the Decades' Infograph Tells of Changing Times
Harper Poe, Founder of Proud Mary (INTERVIEW)
Socially Responsible Textiles
Sweetly Speckled Cigarette Pants
The J Crew Cafe Capri is Neck-Tie-Inspired
Internship-Deciding Infographics
This Infographic Breaks Down the Internship Decision
Diverse Designer Cars
2010 Buick LaCrosse Blends Traditional Detailing & Eastern Aesthetic
Online Presence Tracking Systems
The Curalate Social Curation Platform Monitors Brand Activity
Social Media Sickness Trackers
This Infographic Uses Twitter for Tracking the Flu
Photo-Sharing Contests
The Jetsetter 'Pin it to Win it' Campaign is Spreading like Wildfire
Godard-Inspired Fashion Films
The Louis Vuitton ‘LV/MJ: Olivier Zahm Diary’ Documents
Social Media Prosperity Campaigns
Twitterich Will Donate 1 Million Followers to a Random User
Gift-Giving Pinterest Campaigns
Kotex Delivers Gifts to Pinners for 'Women's Inspiration Day
Brew Brand Art Contests
Heineken Art Competition Celebrates Black History Month
Filmed Fashion Recaps
The 2012 Digital at a Glance Clips Sum Up Louis Vuitton
Product Testing Programs
'Brand New You Tube' Delivers You 4 Beauty Products Per Month
Rapper-Designed Theatres
The Temporary Cinema Pavilion is Designed by OMA and Kanye West
Driver Appendage Protectors
The GM Front Center Airbag is a Lifesaving Device
Clothing Drive Apps
Charitable Social Media Shares How Much You Care
Nyfw Cosmetic Guides
The Cupcakes and Cashmere Fall 2013 Beauty Trends Are In-vogue
Heartwarming Collaborative Cosmetics
'Love Me' Make-Up is a Girly Gift Idea for Valentine's Day
Sassy Sensual Perfumes
Audrina Patridge and Kevin Zegers for Curve Appeal Fragrance
Social Media Gender Infographics
The 'Information is Beautiful' Chart Shows Women are High Users
Web Community Infographicss
This Pinterest Info is Crucial for Upstart Businesses and Brands
Pre-Planned Pinterest Nuptials
Trish Smith Found Everything for Her Wedding & She Wasn't Engaged
Nuptial Planning Sites
The Loverly Online Bridal Scrapbook Helps Organize the Big Wedding Day
Stylishly Adjoined Smartphone Tools
The Styloola Application Merges Social Media Via Fashion
Anti-Cigarette Graphics
The 'Smoked Out: the Decline of Youth Smoking' Infograph is Hopeful
Social Network Stores
The Facebook App Store is in the Works
Bedazzled Celeb iPads
This Mariah Carey Swarovski iPad is Blinding
Condensed Travel Clips
The 'One Minute Vacation' by Kevin Kelly is Captivating
Eco-Aiding Car Campaigns
The GM Post-Oil Spill Initiative Does Tremendous Social Good
Photocentric Friendship Infographics
This Chart Details Why Pinterest Use is on the Rise
Streamlining Image Add-Ons
The Vitamin Cr Pinterest Tool Gives Users More Choice
Social Media Holiday Celebrations
The Instagram New Years Page Features Festive Images
Inspirational Social Media Manifestos
The Cupcakes and Cashmere Words to Live By Post is Moving
Fashionable Smartphone App Contests
The Hacktathon 2013 Competition Celebrates Technology