It's long been known that humans are attracted to appealing aesthetics, and this is why Pinterest marketing campaigns have been so successful. The popular website uses that understanding with its amalgamated image posting platform and it's that concept that has enticed so many businesses.
In the end it's all about customer interaction in this digitally connected era. When a company can get its consumer market interacting with it, the possibility of building a brand skyrockets. Not only does it benefit the brand image, but it's also a huge boost to brand awareness when it becomes the consumers who start advertising.
As social media platforms that use an image-based concept spread their roots throughout the Internet, more Pinterest marketing campaigns will surely spring up. The aesthetic appeal is one of the reasons why magazines have always been a popular medium. Now imagine a magazine that can be completely customized to each individual reader; the possibilities are endless and most companies have only just begun to test the waters.
13 Pinterest Marketing Campaigns
From Social Media Pop-Up Stalls to Photo Sharing Contests:
Paul Maccarone — Sep 10, 2013 — Marketing
13
Pinterest-Hijacking Campaigns
UNIQLO Dry Mesh Project Wakes Up Social Pinboard Users
12
Social Media Fashion Campaigns
The J Crew Pinterest Collaboration Debuted the Fall Catalog
11
Animated Pinning Campaigns
The 'Uniqlo' Pinterest Dry Mesh Project is Clever
10
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
9
Social Media Makeup Competitions
The Estee Lauder Spring Into Color Campaign is Online Only
8
Social Media Car Designs
Buick Turned to a Pinterest Board for Its Latest Concept Car Designs
7
Social Media Fragrance Campaigns
The Oscar De La Renta Something Blue Tool Promotes Its Perfume
6
Virtual Red Carpet Campaigns
L'Oreal Paris India Helps Girls Everywhere Walk the Carpet at Cannes
5
Cosmetic Social Media Campaigns
The Nars Satin Lip Pencil Collection Pinterest Project is Online
4
Philanthropic Pinterest Promos
The Elizabeth Arden 'Pin It to Give It' Campaign is Charitable
3
Photo-Sharing Contests
The Jetsetter 'Pin it to Win it' Campaign is Spreading like Wildfire
2
Gift-Giving Pinterest Campaigns
Kotex Delivers Gifts to Pinners for 'Women's Inspiration Day
1
Social Media Pop-Up Stalls
Kotex and Smoyz Team Up in Tel Aviv to Create a Pop-Up Pinterest Store
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Show-Inspired Marketplace Campaigns
Facebook Marketplace x Netflix Launch a Bridgerton Experience
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Social eCommerce Creator Partnerships
Pinterest and Amazon Partnered for Frictionless Retail
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Conversational Shopping Experiences
Ask Pinterest Debuts on the Ask Pinterest App
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Retail Moodboard Apps
'ShopLook' Makes Curated Online Shopping Easy with Moodboards
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Visual Discovery Tools
Pinterest Visual Search Uses AI To Refine Image-Based Discovery
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Renaissance-Inspired Curated Beauty Marketplaces
Rennaï Has Launched an E-Commerce Website
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Affiliate Marketing Guides
Affiliate Marketing Prompt Book Provides 500+ Prompts for Marketers
Play-Based Family Campaigns
Pirate's Booty Encourages Screen-Free Family Adventures
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Humorous Opinionated Platform Spots
Reddit Introduced its 'People are the Best' Campaign
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Creative AI Platforms
Freepik Combines AI Tools And Creative Assets In One Platform
Multi-Caption Instagram Carousels
Instagram adds unique captions for every carousel slide
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Athlete Marketing Platforms
Faves Was Built by Pro Athletes and Fintech/Adtech Experts
Personalized Cake Pitch Campaigns
The Daymaker Startup Sends AI-Crafted Cake Pitches
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Anime-Inspired Creative Campaigns
Canva Japan Launched Animated Commercial Films
Short Video Marketing
Viral Pulse Helps Businesses Generate Engaging Short Videos Quickly
Predictive Artificial Intelligence Tools
Creatable AI Analyzes Social Commerce Data
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Content Planner Tools
Social Media Content Planner Helps Users Plan And Post On Notion
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Tactile Marketing Campaigns
She Said Yes Strives to Increase Tactile Engagement
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Cultural Heritage Beauty Branding
KATE Blends Kabuki Artistry with Shadow-Enhancing Makeup
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
All-In-One Retailer Community Apps
Pacsun Debuts the PS Community Hub App
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
AI-Driven Demand Gen Platforms
Google Has Unveiled Demand Gen That Absorbs Display Ads
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
AI-Powered Ad Platforms
FOX AdStudio Uses AI to Unify Audience Data and Campaign Performance
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
AI Marketing Automation
Neunera Helps Users Automate Pinterest Affiliate Campaigns
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Arena Beauty Activations
L'Oréal Brings Immersive Beauty Experiences to Europe's Largest Arena
Colorful Social Profile Tools
Shareable Colorful Profile Card Creates Custom Public Profile Cards
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Visual-First AI Assistants
Pinterest Assistant Provides Personalized, Proactive Recommendations
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
AI-Native Advertising Platforms
Criteo Expands ChatGPT Ads with Prompt Smart Ads Globally
Interactive Travel Publications
Destination Niagara Combines Storytelling with Trip Planning
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Circular Fashion Platforms
eBay Acquired Depop to Grow Its Fashion Resale Ecosystem
One-Click Campaign Integrations
Constant Contact and Canva Help Businesses Send Finished Designs
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Seasonal Value Campaigns
Huey Magoo's Combines Value Meals with Collectible Cups
GenAI Content Controls
Pinterest's GenAI Controls Let Users See More or Less AI-Generated Content
Agentic Brand-Building Features
Google Expanded Its AI-Powered Marketing Platform Pomelli
Brand Asset Creators
Assets Generator Lets Users Create Social Media Images And Marketing Assets
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Agentic Marketing Platforms
Microsoft and Publicis Build AI-Driven Marketing Ecosystems
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
AI Content Assistants
Personal AI Publicist Turns Your Ideas Into Branded Content Across Media
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Visual Preference Commerce
Jo Malone Turns Pinterest Boards into Fragrance Recommendations
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Performance-Based Creator Platforms
Picsart Earn Program Pays Creators Based on Engagement
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Automated Design Creation
CreateMyBanner Uses AI to Generate Custom Social Media Banners
Agentic Marketing Platforms
Canva Integrates Simtheory and Ortto into Its Platform
Content Generation Platforms
Posts Copy Uses AI To Create Social Media And Business Content
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Omnichannel Retail Media Networks
Target's Roundel Expands Advertising Across Streaming and Stores
Founder Marketing Resources
Better Marketing Blog Shares Practical Playbooks For Founders
Intentional Messaging Platforms
PenPal Hub Connects Through Mindset-Based Meaningful Conversations
Ecommerce Discovery Tools
Depict Enables Pinterest-Style Product Discovery for Ecommerce Stores
Community Engagement Platforms
Hivescout Helps You Find And Engage Your Audience Across Forums
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Creative Analytics Platforms
Superads Delivers AI Ad Insights Across Major Social Media Channels
Visual Content Creators
Picyard Transforms Images Into Polished, Shareable Visual Designs
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Startup Marketing Resources
The Marketing Playbook For Startups Breaks Down 80+ Growth Tactics
Instant Personal Pages
Portrait Lets Users Create Custom Personal Landing Pages Instantly
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
Visual Product Discovery Platforms
VisualPH Helps Users Explore Product Launches Through Design
Campaign-Based Creator Payments
Picsart's Earn with Picsart is a Pay-Per-Performance Program
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Interactive Project Platforms
Community Aquarium Turns Projects Into Digital Fish For Discovery
AI Social Creators
Pic Post Transforms Photos And Videos Into Social Media-Ready Content
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Hashtag Landing Pages
Hashtini Creates AI-Based Landing Pages For Your Hashtags
Social Content Design Tools
Post In Public Transforms Screenshots Into Stylish Shareable Visuals
Content Marketing Frameworks
Playbooks In Content Marketing Streamline Workflows And Scale Success
Social Media Management Tools
Schedpilot Automates Planning And Publishing Across Social Platforms
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Creator Marketing Platforms
Affiliate Creatives Connects Businesses With Performance-Based Payouts
AI Product Advertisments
Mintly Creates Brand-Style Product Ads Using AI And Proven Templates