Driver Appendage Protectors

The GM Front Center Airbag is a Lifesaving Device

Drivers may have a new reason to buy American thanks to the new GM front center airbag. The engineers at General Motors have created what is being touted as the industry's first front center airbag, a safety device designed to protect a driver on the opposite side of a t-bone collision.

The front center airbag is designed to work in conjunction with the side curtain airbag that is deployed from the driver's window during a crash. According to GM, far-side impact crashes account for 11% of all automotive fatalities for belted drivers. This new airbag may not sound like much, but the video and the photos here clearly show what a huge difference it could make. The GM front center airbag will be installed in the 2013 editions of the Buick Enclave, GMC Acadia and Chevrolet Traverse.

Front Center Airbags
The development of front center airbags presents new safety opportunities for the automotive industry.
Far-side Impact Safety
The use of far-side impact safety features has the potential to revolutionize car safety.
American-made Safety Features
American-made safety features could become a key selling point for the automotive industry.

Who This Affects Most

Automotive
The automotive industry can explore innovative far-side impact safety features such as front center airbags.
Manufacturing
Manufacturing companies involved in producing automotive safety features can focus on developing front center airbags.
Consumer Goods
The development of advanced safety features such as front center airbags will attract consumers to car brands.
SCORE
1.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 15%
Activity 17%
Freshness 8%

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