If you have at least one million followers on Twitter, the people at Martin Agency creatives would consider you "Twitterich." If you don't, the agency has just created a campaign to give away that many followers to one lucky Twitter user.
And that Twitter could be you. You just have follow the account @1MillionRicher, and once that account reaches 1 million followers, the Twitterich folks will donate them to a random person who has followed the account. While it might sound strange, and perhaps a ruse to gain followers for a spammy account, the video at Twitterich.com says it's not a scam at all -- they just want you to be "dirty, filthy, stinking Twitterich."
At any rate, you could gain 1 million followers in a flash, so why not try it out?