The Alberta Ferretti for Macy's SS12 ad campaign is filled with fashion fit for a European diva, or a woman who wishes she was one. From elegant headscarves to vibrant dresses, the looks have a 50s retro twist that makes them more classy than trashy. Granted, the diva aspect present in each outfit is accentuated by the model's attention-loving behaviour. Aside from that, the dresses would be perfect for any event, day or night.
Lensed by famed photographer Ellen von Unwerth, the Alberta Ferretti for Macy's SS12 ad campaign stars Mariacarla Boscono. The Italian beauty is perfect for the theme of this photoshoot. Her quintessential dark looks, voluptuous curves and full lips showcase the fashion beautifully. The capsule collection, which is made up of 24 pieces, will get people in the holiday mood.