Many companies now understand that personal touch promotions create the best opportunities for increasing business. It's no longer enough to blow budgets on commercials and print advertising, for consumers only increasingly feel like they're being sold at, not sold to, and certainly not engaged or appreciated.
In one touching campaign, Heineken opted to distribute heartfelt, handwritten notes to the loved ones of participants. One popular strategy with which organizations have experimented is to enable fans and customers to create their own positive content that can be shared for increased public awareness of events, programs and charities. With the power of social media growing each and every day, companies have been effectively investing in dedicated support teams to publicly answer questions and concerns to individuals. These personal touch promotions are even more successful when CEOs and upper management get in on these constructive discussions.
27 Personal Touch Promotions
From Snail Mail Beer Campaigns to Candid Camera Commercials:
Amelia Roblin — Feb 6, 2015 — Marketing
27
Bathroom Blood Dispensers
Clue Guerrilla Campaign
26
Animal Underground Commuters
Sky Atlantic Put a Polar Bear on the Subway to Promote a New TV Show
25
Tactile Photography Boxes
The Film Box Kit Appeals to Those with a Passion for Photography
24
Fantasy Feast Publicity Stunts
The Game of Thrones Pop-Up Will Serve a 3-Day Epic Banquet
23
Compassionate Bank Campaigns
TD Bank's Automatic Thanking Machine Gives Clients Personalized Gifts
22
Romantic Burger Operas
Gourmet Burger Kitchen's Lunch Operas Convey a Passionate Love for Burgers
21
Treat-Dispensing Treadmills
This Nice Treadmill Rewards Runners for a Good Work Out
20
Interactive Music-Issuing Posters
Beck's Playable Posters Emits Tunes Every Time It is Touched
19
Guerrilla Fact-Sharing Campaigns
This Campaign Shares Crazy Facts to Promote the Big Bang UK Fair
18
Candid Camera Commercials
The Humorously Akward KLM Personal Space Experiment
17
CEO Advice Publicity Stunts
The 1-844-GIRLBOSS Campaign Builds Confidence and Promotes New Book
16
Reverse Pickpocketing Campaigns
The 'Putpocketing' Campaign Aims to Make Brits Aware of Theft
15
Almighty Power Pranks
Ubisoft's Amazing Street Hack Prank Lets You Control the City
14
Civic Messaging Apps
The Tell Me About Politics App Ask Amy Lets Youth Ask Questions via Text
13
Financial Equality-Promoting ATMs
This ATM Withholds Funds for Men to Demonstrate Wage Inequality
12
Snail Mail Beer Campaigns
Heineken Urges People to 'Spark Your Holidays' with Handwritten Notes
11
Street Football Beer Promos
The Tiger Street Football Campaign Features Portuguese Legend Deco
10
Tricky Toilet Stunts
The IKEA Porta-Potty Promotes Bathroom Product Line with Humor
9
Transit Behavior-Improving Poetry
The Travel Better London Campaign Promotes Subway Etiquette
8
Bulky Phone-Protesting Campaigns
This Slim Ascend P6 Smartphone Prevents Pockets from Bulging
7
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
6
Traveling Pooch Promotions
Virgin Australia's Loyalty Program Encourages Traveling with Pets
5
Live Street Waxing Campaigns
Fuzz Wax Bar Puts Stress on a Male Model
4
Adorable Snowman Adoptions
The Adopt a Snowman Pop-Up Shop Promoted Disney's Frozen
3
Personalized Insult Videos
If You Support Bianca Del Rio on Indiegogo, She'll Make Fun of You
2
Fueling Food Campaigns
KFC Promotes Its $5 Fill Ups by Fueling People with Food and Cars with Gas
1
Childhood-Recreating Campaigns
This Live Young Stunt by Evian Gets Adults Acting Like Big Kids
Related Ideas
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Ketchup Packet Phone Cases
This Heinz Phone Case is Sculpted to Hold a Single Condiment Sachet
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Chocolate Reconnection Campaigns
Purdys Chocolatier's Reconnect Roulette Helps People Reach Out
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Small Business Newsletter Platforms
Mailbob Helps Business Owners Build Newsletter Programs
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Multi-Passionate Party Consulting Companies
Pearls and Honey Offers Catering & Event Planning
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Celebratory Free Pizza Promotions
This Pizza Hut National Pizza Party Day Promotion is Tasty
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Complimentary Pizza Soda Promotions
Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Tip-Encouraging Pizza Promotions
The Domino's You Tip, We Tip Promotion Rewards Gratuities
Esports Beer Sponsorships
100 Thieves Renews its Partnership with Beer Brand Heineken
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Friendship Cream Cheese Campaigns
The 'You’ve Got a Friend in Philly' Campaign is Charming
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Student-Focused Hand Washing Ads
SC Johnson Professional Launches 'Happy Hands Contest'
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI-Written Printed Letters
SnappySnail Uses AI To Write and Send Letters
Email Outreach Programs
Cold Email Outreach Uses Gmail to Engage More Potential Clients
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Personalized Holiday Newsletters
Pics & Wishes is a Line of Multi-Media Greetings
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Card-Sending App Features
Moonpig's Dating Game Invites its Users to Send Love Letters to Matches
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Affordable Money Transfer Campaigns
Paysend's New Ad Campaign Targets Hispanic Consumers in the US
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic