The top October 2016 restaurant branding ideas follow two interesting themes -- pop-ups that have very specific purposes or inspirations, and menu items that would likely surprise consumers.
The Powamekka Cafe in Fresno, California is an example of a themed pop-up that consumers are unlikely to forget. Created to honor Tupac Shakur's death, the pop-up restaurant's menu references some of the iconic rapper's songs. The pop-up will unsurprisingly play only Tupac's music while it is open.
Another common theme that has become apparent is "shock food." This can be viewed in a variety of examples, such as the vivid blue burger buns inspired by the movie X-Men that a restaurant in Australia offers. Another surprising menu item is Wendy's Truffle Bacon Cheeseburger, which is a burger that is made using truffle aioli -- an unusual item when compared to what the fast food chain generally offers.
Top 40 Restaurant Branding Ideas in October
40
Bright Blue Burgers
This X-Men-Themed Burger in Australia Features Unusual Blue Burger Buns
39
Burger-Free Fast Food Joints
The Newest McCafé Restaurant Does Not Serve Burgers, Fries or Nuggets
38
Robot-Run Pizzerias
'Zume Pizza' Uses Robots to Makes Its Pies
37
Diner-Inspired Playhouses
This Novelty Playhouse is Built to Resemble a Casual Restaurant
36
Industrial Burger Delivery Boxes
The Delivery Boxes for A-100 Burgers Feature an Unexpected Design
35
Modernized Rustic Cafes
This Cafe Space Combines Contemporary Elements with Rustic Decor
34
Post Office Bakeries
The Margot Craft Bakery in London is in a Converted Post Office Location
33
Plant-Based Bakeries
'Sweets by CHLOE' is a New Vegan Offshoot from Chloe Coscarelli
32
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
31
Rapper-Themed Pop-Up Restaurants
Powamekka Cafe Memorializes Tupac Shakur with Food
30
State Fair Food Pop-Ups
The State Fair Treats Pop-Up Will Bring Deep-fried Creations to the Masses
29
Sushi Burrito Food Trucks
The Sushiburri Truck in Toronto Serves Japanese-Mexican Fusion Cuisine
28
Branded Chocolate Museums
Tokyo's Kit Kat Museum Explores Confections from 1973 to Present
27
Artisanal Hot Dog Stands
arquimaña Modernized Traditional Hot Dog Stands for More Efficiency
26
University-Branded Food Trucks
The Gryph 'N' Grille is the University of Guelph's New Food Truck
25
Waste-Reducing Food Trucks
This Truck Reduces Food Waste by Creating Dishes from Unusual Animals
24
Decadent Sushi Desserts
California Sushi Donuts Eatery Recreates the Raw Fish Dish Using Sweets
23
Contemporary Chinese Diners
The Restaurant Little Bao Has a New Location Due to Its Cult Status
22
Food Truck Trivia Promotions
This Dessert Truck Offers a Playful Experience for Its Customers
21
Monochromatic Baked Goods Branding
Keisari Bakery Bags and Branding is Focused on Simplicity
20
Antiquated Bakery Packaging
Davies Bakery Bread Packaging Focuses on Time-Honored Tradition
19
Sustainable Bar Bakeries
CLIF Bar & Company's Twin Falls Green Bakery Features An Eco Design
18
Playful Bakery Mix Branding
The Invisible Chef Baking Mix Packaging is Inviting and Approachable
17
Banana Burger Food Trucks
The Tropical Point Food Truck Serves Banana Burgers and Egg-Topped Pizza
16
Geometric Social Clubs
This Space Provides Food, Music and Encourages Socialization
15
Bangladeshi Street Food Trucks
The Puran Dhaka Food Truck Offers Classic Bengali Food & Beverages
14
eSports Restaurant Cafes
'Storia' by Square Enix is a Destination for Viewing Video Game Contests
13
Bite-Sized Pizzas
These Homemade Miniature Pizza Cookies are the Size of a Single Pepperoni
12
Sky-High Restaurant Dishes
Outback Steakhouse's Menu Features Three New Towering Dishes
11
All-Natural Restaurant Bacon
Panera Bread's New Clean Bacon is Free from Artificial Ingredients
10
Dip-Focused Eateries
The GUAC Tacos + Tequila Restaurant is Dedicated Entirely to Guacamole
9
Premium Truffle-Topped Cheeseburgers
Wendy's Truffle Bacon Cheeseburger Features High-End Toppings
8
Sandwich Crisp Pop-Ups
Walkers' Serves Sandwich Clubs and Sandwich-Inspired Crisps
7
Nutritious Pizza Restaurants
This Restaurant Allows Customers to Build Pizzas on Their Own
6
Botanical Macaroon Packaging
This Vibrant Packaging Was Designed to Appear As Whimsical
5
Chimney Cake Food Trucks
'Chimney Stax' Brings a Traditional Hungarian Treat to Torontonians
4
Non-Dairy Smoothie Menus
Planet Smoothie Now Offers Vegan Smoothies Made with Almond Milk
3
Student-Targeted Restaurant Promotions
Chipotle is Celebrating Back-to-School with Free Drinks
2
National Restaurant Reviews
The New York Times is Set to Begin Reviewing Resturants Across the US
1
Artistic Artisanal Bakery Branding
Black Isle Bakery Branding and Packaging is Chic and Refined
Related Ideas
Hong Kong Pizza Popups
'Pop Up Pizza Hut' Pops Up on Rivals' Doorsteps During Lunch Hour
Food-Themed Sneakers
Chipotle x Nike Air Force 1 Doernbecher Turns a Kid's Order into a Story
Pop-Up Recovery Shops
Nike’s Soup Shop in China Redefines Comfort Post-Run Experiences
Modern Japanese Restaurants
Kyuramen's Arcadia Design Concept Boasts an Immersive Atmosphere
Romantically Playful QSR Menus
Dunkin’ Drops a Valentine’s Day Lineup
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Collectible Treat Pop-Ups
The KIND Frozen Bar Enticed Visitors with Free Snacks & Labubus
Limited-Time QSR Summer Menus
Starbucks' Summer Menu Revives Seasonal Favorites and Adds New Items
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Country Restaurant Brand Refresh
The Cracker Barrel Rebrand Has a Simple Logo with a New Fall Menu
Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
All-Purple QSR Menus
McDonald’s Germany Grimace Menu Celebrates the Brand's Character
Mythical Fast-Food Collabs
McDonald’s China Black Myth Wukong Menu Launches in 14 Cities
Artisanal Ice Cream Pop-Ups
HYPE Chocolate Brings Flavor to Fairmont Waterfront’s ARC Restaurant
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Ambitious Burger Month Promotion
Red Robin Runs an Ambitious Promotion for Loyal and New Customers
Menopause Wellness Pop-Up Concepts
Stripes Beauty Ran the Meno Café in the Beginning of October
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Modern Smash Burger Concepts
Soul Smash Burgers Features an Intentionally Simple Menu
One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Korean-Themed Menu Expansions
Shake Shack Unveils a New Menu with Korean Flavors
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Gourmet Lunch Pop-Ups
Uber Eats' Sandwich Studio Elevated the Classic Combo Meal
Mixtape-Inspired Cafe Drinks
The New Dutch Bros Spring Menu Features Three Drink Options
Swedish-Style Kitchen Pop-Ups
IKEA House Warming Showcases Cooking & Eating Essentials
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Sourdough Pizza Pop-Ups
Michelin Hexagon Chef x Tony's Present Unconventional Flavors
Filmic Asian Fusion Menus
Disney's Freakier Friday Inspired P.F. Chang's Freakier Flavors Menu
Typography Food Campaigns
Pumpui Unveils a Custom Typeface to Differentiate Korean-Style Products
Anime Fast Food Collaborations
Popeyes Canada Launches a ONE PIECE-Themed Menu and Experience.
Design Food Exhibitions
IKEA's Food for Thought Exhibition in Milan Explores Cooking Rituals
Autumnal Japanese QSR Menus
McDonald’s Japan Tsukimi Menu Has Savory and Sweet Items
Nourishing Mind-Body Menus
evian, Daniel Boulud & Frances Tiafoe Made a Limited-Time Menu
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
French-inspired Stake Restaurant Designs
Sansa Interiors Designs the Interior of Paris Steak
Travel-Themed Anime Cafe Menus
The Pronto Cafe Pokémon Menu is Arriving for Autumn
Sauced Korean Smash Burgers
Burger Drops Teams Up with Takja BBQ House for a New Collaboration
Laid-Back Fan Experiences
The Buldak Couch Time Pop-Up Invites People to Slow Down and Hang Out
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Honest Sustainability-Focused Installations
Temple (The Last Cheeseburger) is Thought-Provoking
Korean-Themed Pizza Menus
Pizza Maru Delights Toronto Residents with Korean-Inspired Pizzas
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Branded Retro-Inspired Wellness Houses
Lifeway Foods is Hosting a Special Pop-Up in Palm Springs
Fantastical Fast Food Menus
Burger King's How to Train Your Dragon Menu Features Fiery Flavors
Gastronomic Boutique Cafes
Blue Box Café by Natsuko Shoji Blends Heritage with Culinary Artistry
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
In-Restaurant Café Concepts
The Live Más Café Serves Craveable Specialty Drinks
Mayo-Inspired Art Gallery Pop-Ups
Hellmann's Mayonnaise Collaborates with Kareem Rahma
Tomato-Themed Dining Experiences
Mutti Tomatoes Hosted an Immersive Dining Experience in London
Ranch-Inspired Pop-Up Restaurants
The Hidden Valley Ranch Tiny Restaurant is Coming to NYC
Celebrity-Supported Chef-Crafted Restaurant Concepts
goop kitchen is Expanding to New York City
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Midlife Crisis Pizza Campaigns
The California Pizza Kitchen 40th Anniversary Marks a Milestone
Refreshed Barbecue Sauce Identities
Bachan's Initiated an Update to Its Brand's Visual Identity
Stylishly Comfortable Restaurant Concepts
The Frederick Restaurant is Led by Chef Cory Vitiello
Fast Food Cybersecurity Campaigns
McDonald's Netherlands Shared Data on Change Your Password Day
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Galactic-Themed QSR Menus
The Mandalorian and Grogu Menu Arrives at Burger King
Burger-Style Frozen Novelties
The Frosty Burger Serves Chicken Ice Cream in an Encrusted Patty
Jet Black Dessert Concept
An OPAQUE ice cream collaboration is turning flavor into art
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Regional Culinary Identity-Inspired Menus
Culver's Reveals a "Forward-Looking Menu Strategy"
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Seasonal Restaurant Menu Refreshes
Emmy Squared Pizza Enhances Its Food and Beverage Offerings
QSR-Branded Food Truck Tours
Shake Shack Canada is Embarking on Its First-Ever Food Truck Tour
Colorful Superfood Menus
Oola Bowls Launched a Vibrant Functional Menu for All Ages
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Strawberry-Themed Restaurant Menus
Perkins Strawberry Freshtival Showcases the Summertime Fruit
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Conceptual Fine Dining Experiences
Levi Lu Taps the Japanese Aesthetic Principle of Mono No Aware
Spicy Cinema Snack Menus
AMC Theatres Summer of Spice Menu is Packed with Piquant Snacks
Mexican Cuisine Halloween Promotions
The Chipotle Chip-or-Treat Promotion Offers Free Rewards
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Region-Specific Pizza Campaigns
Emmy Squared Pizza Launches Regionally Inspired Pizzas in the US
Fine-Dining Pizza Events
The Pizza Hut Supper Club Let Quality Ingredients Speak for Themselves
Spooky Patisserie Dessert Menus
The Paris Baguette Halloween Menu is Spooky and Delicious
Show-Inspired Burger Menus
Burger King Spongebob Menu Brings Animated Flavor to Fast Food
Limited-Time Asian BBQ Pizzas
Happy's Pizza Launches an Asian BBQ Menu
Combat-Themed QSR Burger Menus
McDonald's Japan Street Burgers are Street Fighter-Inspired
Modern French-Inspired Café Concepts
Maman Opens Its Flagship Location on New York's 18th Street
Globally Inspired Plant-Based Patties
Taste of the World Burgers Let Recognizable Vegetables Shine
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Future-Facing Food Menus
Fura's Future Food Menu Explores the Impacts of Climate Change
Wellness Dining Experiences
CRISP & GREEN Combines Fitness Events With Healthy Meals
40s-Style Breakfast Diners
Alpro's Early Birds Diner Pop-Up Resembles a Famous Painting
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Parisian Dining Pop-Ups
The Boursin Bistro Brings a Taste of Paris to Toronto
Cold Foam-Topped Cafe Refreshments
These New PJ’s Coffee Menu Items Embrace Springtime
Seasonal High-Protein Menus
LEON’S Spring Menu Responds to Consumer Demand for Protein
Nutrition-Focused Temporary Dining Menus
Ford's Garage Launches the Fuel-Efficient Fare Menu
Seasonal Chef-Driven Restaurant Menus
The First Watch Seasonal Menu is Sweet and Savory
Worldly Burger Tour Competitions
Hard Rock Cafe Runs Its Annual World Burger Tour Competition
Young Consumer-Focused Store Redesigns
Auntie Anne's Presents a Contemporary Updated Aesthetic
Illusory Dining Concepts
A Taste Illusion Experience Plays with Diners' Perception on April 1st
Signature Value-Driven Menus
Taco Bell Introduces its New 'Luxe Value Menu' Across the U.S.
Chinese Cuisine-Inspired Burger Menus
The BurgerFi Szechuan Menu Features Four Options
Expanded Mexican-Inspired Menus
Taco Cabana Debuts Two New Time-Limited Menus and a Signature Taco
Modernist Burger Interiors
Studio Danel Designs an OMG! Burger in Houston Around a Communal Table
Conceptually Transformed Restaurants
The Nami Restaurant is Scheduled to Launch in Early February
Indulgent Halloween Burger Menus
The Red Robin Mega Monster Burger Has Three Beef Patties
Cultural Dining Discovery
AuthFoodMaps Helps Users Find Authentic Ethnic Restaurants Nearby
Comforting Cafe Sandwich Menus
The Pret A Manger January Menu Debuts Four New Sandwiches
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Autumnal Barbecue-Inspired QSR Foods
The White Castle Fall Menu Offers Comforting Flavors
Food-Inspired Cocktail Concept Menus
The Salmon Guru Eat Your Cocktail Menu Rethinks Cocktails
BIPOC-Owned Korean-Parisian Restaurants
Toronto’s Gateau Ghost Features a Dynamic Dining Concept
Mashup Korean BBQ Menus
Paris Baguette Korean BBQ Bites Put a Global Twist on Comfort Foods
Onion Soup-Inspired Burgers
The Shake Shack French Onion Menu is Packed with Rich Flavor
Guaranteed Prize Dining Campaigns
Hot Head Burritos Cinco de Montho Campaign Will Offer Rewards
Kebab-Inspired Restaurant Totems
KFC Calls Attention to Its New Döner Menu via its Totems
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Butcher-Honoring Burgers
Côte Brasserie Bourguignon Burger & Bubbles Marks National Butcher's Week
Asian-Inspired Meal Kits
Pulmuone's Premium Products Deliver Restaurant-Quality Meals at Home
Sci-Fi Film Burger Menus
The J.S. Burgers Cafe Back to the Future Menu Marks the 40th Anniversary
Seasonal QSR Menu Options
bellagreen Launches its New Spring Seasonal Menu Across Texas
Regionally Inspired Plant-Based Foods
These New The Tofoo Co. Products Come in Tw Options
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Greek Cuisine-Inspired Burgers
Bobby’s Burgers Greektown Sandwiches Come in Two Options
Island Concept Pop-Ups
The 10am Apotheke Pop-Up Reimagines Island Retail and Hospitality
Graffiti-Driven Franchise Interiors
Pablito’s Tacos Unveiled a New Mindful Design Concept
Burger Menu Updates
Wayback Burgers Launches 35th-Anniversary Limited-Time Items
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Mystery Ice Cream Shops
Surprise Scoop Invites Ice Cream Lovers to Play Flavor Roulette
Asia-Influenced Western Dishes
Bombastic Supper Club Unveils its Winter Delights with a New Menu
Narrow Modern Taco Restaurants
Polonsky & Friends Design the Santo Taco Restaurant in Soho
Latin Cuisine-Inspired Burgers
The Burgerville Tostada Cheeseburger is a Limited Time Offering
Japanese Landscape-Donned Restaurants
Kriskadecor Installs a Mural at the Ginza 41 Restaurant
Autumnal Breakfast Dishes
Sunny Street Café is Launching Four Pumpkin-Inspired Items
Revived Modern Burger Bars
PLUTO Burger Bar in Poland Reimagines an American Classic with a Twist
Bourbon-Inspired Restaurant Menus
Cody's Original Roadhouse Fallin’ for Flavor Menu is Rich
Summer Barbecue-Themed Burger Menus
The Smashburger Summer of Smash Menu Features New Classics
Celebratory Artisanal Pizzas
The California Pizza Kitchen National Pizza Month Promotion is Tasty