The top October 2016 restaurant branding ideas follow two interesting themes -- pop-ups that have very specific purposes or inspirations, and menu items that would likely surprise consumers.
The Powamekka Cafe in Fresno, California is an example of a themed pop-up that consumers are unlikely to forget. Created to honor Tupac Shakur's death, the pop-up restaurant's menu references some of the iconic rapper's songs. The pop-up will unsurprisingly play only Tupac's music while it is open.
Another common theme that has become apparent is "shock food." This can be viewed in a variety of examples, such as the vivid blue burger buns inspired by the movie X-Men that a restaurant in Australia offers. Another surprising menu item is Wendy's Truffle Bacon Cheeseburger, which is a burger that is made using truffle aioli -- an unusual item when compared to what the fast food chain generally offers.
Top 40 Restaurant Branding Ideas in October
40
Bright Blue Burgers
This X-Men-Themed Burger in Australia Features Unusual Blue Burger Buns
39
Burger-Free Fast Food Joints
The Newest McCafé Restaurant Does Not Serve Burgers, Fries or Nuggets
38
Robot-Run Pizzerias
'Zume Pizza' Uses Robots to Makes Its Pies
37
Diner-Inspired Playhouses
This Novelty Playhouse is Built to Resemble a Casual Restaurant
36
Industrial Burger Delivery Boxes
The Delivery Boxes for A-100 Burgers Feature an Unexpected Design
35
Modernized Rustic Cafes
This Cafe Space Combines Contemporary Elements with Rustic Decor
34
Post Office Bakeries
The Margot Craft Bakery in London is in a Converted Post Office Location
33
Plant-Based Bakeries
'Sweets by CHLOE' is a New Vegan Offshoot from Chloe Coscarelli
32
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
31
Rapper-Themed Pop-Up Restaurants
Powamekka Cafe Memorializes Tupac Shakur with Food
30
State Fair Food Pop-Ups
The State Fair Treats Pop-Up Will Bring Deep-fried Creations to the Masses
29
Sushi Burrito Food Trucks
The Sushiburri Truck in Toronto Serves Japanese-Mexican Fusion Cuisine
28
Branded Chocolate Museums
Tokyo's Kit Kat Museum Explores Confections from 1973 to Present
27
Artisanal Hot Dog Stands
arquimaña Modernized Traditional Hot Dog Stands for More Efficiency
26
University-Branded Food Trucks
The Gryph 'N' Grille is the University of Guelph's New Food Truck
25
Waste-Reducing Food Trucks
This Truck Reduces Food Waste by Creating Dishes from Unusual Animals
24
Decadent Sushi Desserts
California Sushi Donuts Eatery Recreates the Raw Fish Dish Using Sweets
23
Contemporary Chinese Diners
The Restaurant Little Bao Has a New Location Due to Its Cult Status
22
Food Truck Trivia Promotions
This Dessert Truck Offers a Playful Experience for Its Customers
21
Monochromatic Baked Goods Branding
Keisari Bakery Bags and Branding is Focused on Simplicity
20
Antiquated Bakery Packaging
Davies Bakery Bread Packaging Focuses on Time-Honored Tradition
19
Sustainable Bar Bakeries
CLIF Bar & Company's Twin Falls Green Bakery Features An Eco Design
18
Playful Bakery Mix Branding
The Invisible Chef Baking Mix Packaging is Inviting and Approachable
17
Banana Burger Food Trucks
The Tropical Point Food Truck Serves Banana Burgers and Egg-Topped Pizza
16
Geometric Social Clubs
This Space Provides Food, Music and Encourages Socialization
15
Bangladeshi Street Food Trucks
The Puran Dhaka Food Truck Offers Classic Bengali Food & Beverages
14
eSports Restaurant Cafes
'Storia' by Square Enix is a Destination for Viewing Video Game Contests
13
Bite-Sized Pizzas
These Homemade Miniature Pizza Cookies are the Size of a Single Pepperoni
12
Sky-High Restaurant Dishes
Outback Steakhouse's Menu Features Three New Towering Dishes
11
All-Natural Restaurant Bacon
Panera Bread's New Clean Bacon is Free from Artificial Ingredients
10
Dip-Focused Eateries
The GUAC Tacos + Tequila Restaurant is Dedicated Entirely to Guacamole
9
Premium Truffle-Topped Cheeseburgers
Wendy's Truffle Bacon Cheeseburger Features High-End Toppings
8
Sandwich Crisp Pop-Ups
Walkers' Serves Sandwich Clubs and Sandwich-Inspired Crisps
7
Nutritious Pizza Restaurants
This Restaurant Allows Customers to Build Pizzas on Their Own
6
Botanical Macaroon Packaging
This Vibrant Packaging Was Designed to Appear As Whimsical
5
Chimney Cake Food Trucks
'Chimney Stax' Brings a Traditional Hungarian Treat to Torontonians
4
Non-Dairy Smoothie Menus
Planet Smoothie Now Offers Vegan Smoothies Made with Almond Milk
3
Student-Targeted Restaurant Promotions
Chipotle is Celebrating Back-to-School with Free Drinks
2
National Restaurant Reviews
The New York Times is Set to Begin Reviewing Resturants Across the US
1
Artistic Artisanal Bakery Branding
Black Isle Bakery Branding and Packaging is Chic and Refined
Related Ideas
Food-Themed Sneakers
Chipotle x Nike Air Force 1 Doernbecher Turns a Kid's Order into a Story
Romantically Playful QSR Menus
Dunkin’ Drops a Valentine’s Day Lineup
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Country Restaurant Brand Refresh
The Cracker Barrel Rebrand Has a Simple Logo with a New Fall Menu
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Chef-Made Ready Meals
Convenience Food Brand Hide Launches Its First OOH Campaign
Modern Fast-Casual Concepts
KFC Introduces Open House Prototype
Mythical Fast-Food Collabs
McDonald’s China Black Myth Wukong Menu Launches in 14 Cities
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Menopause Wellness Pop-Up Concepts
Stripes Beauty Ran the Meno Café in the Beginning of October
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Pop-Up Ice Cream Parlors
A New Candle Inspired a Bespoke Flavor at the Loewe Ice Cream Bar
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Modern Smash Burger Concepts
Soul Smash Burgers Features an Intentionally Simple Menu
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Anime Fast Food Collaborations
Popeyes Canada Launches a ONE PIECE-Themed Menu and Experience.
All-Purple QSR Menus
McDonald’s Germany Grimace Menu Celebrates the Brand's Character
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Restaurateur-Themed Dog Toys
BARK x Guy Fieri Pays Tribute to the Mayor of Flavortown
Swedish-Style Kitchen Pop-Ups
IKEA House Warming Showcases Cooking & Eating Essentials
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Design Food Exhibitions
IKEA's Food for Thought Exhibition in Milan Explores Cooking Rituals
Sourdough Pizza Pop-Ups
Michelin Hexagon Chef x Tony's Present Unconventional Flavors
Filmic Asian Fusion Menus
Disney's Freakier Friday Inspired P.F. Chang's Freakier Flavors Menu
Typography Food Campaigns
Pumpui Unveils a Custom Typeface to Differentiate Korean-Style Products
Autumnal Japanese QSR Menus
McDonald’s Japan Tsukimi Menu Has Savory and Sweet Items
Nourishing Mind-Body Menus
evian, Daniel Boulud & Frances Tiafoe Made a Limited-Time Menu
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Travel-Themed Anime Cafe Menus
The Pronto Cafe Pokémon Menu is Arriving for Autumn
Sauced Korean Smash Burgers
Burger Drops Teams Up with Takja BBQ House for a New Collaboration
Laid-Back Fan Experiences
The Buldak Couch Time Pop-Up Invites People to Slow Down and Hang Out
Honest Sustainability-Focused Installations
Temple (The Last Cheeseburger) is Thought-Provoking
Personalized Fast-Casual Branding
FUSIAN Rebrands Around Customization and Bold Visual Identity
Korean-Themed Pizza Menus
Pizza Maru Delights Toronto Residents with Korean-Inspired Pizzas
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Celebrity-Supported Chef-Crafted Restaurant Concepts
goop kitchen is Expanding to New York City
Galactic-Themed QSR Menus
The Mandalorian and Grogu Menu Arrives at Burger King
Gastronomic Boutique Cafes
Blue Box Café by Natsuko Shoji Blends Heritage with Culinary Artistry
Compacted Burger Pop-Ups
A New Menu Item Inspired the One-Day-Only Smashed A&W
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
In-Restaurant Café Concepts
The Live Más Café Serves Craveable Specialty Drinks
Urban Food Hubs
M&S Expands City Stores with Bakery, Coffee, Sushi, and Fresh Food
Themed Beverage Universes
Dutch Bros Launches Planet Dutch with Cosmic Drink Creations
Ranch-Inspired Pop-Up Restaurants
The Hidden Valley Ranch Tiny Restaurant is Coming to NYC
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
K-Pop Menu Collaborations
Bb.q Chicken Launches Felix-Selected Feel Crunch Chicken Across the U.S.
Insight-Influenced QSR Locations
Wendy’s Future Fresh Restaurant Design Debuted in the UK
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Seasonal Peach Beverages
Whataburger Launches a Peach Refresher and Peaches & Cream Shake
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Jet Black Dessert Concept
An OPAQUE ice cream collaboration is turning flavor into art
Branded Café Pop-Ups
The OPPO Enco Air5s Debuted Through a Branded Café Pop-Up in Paris
Global Cuisine Cafe Menus
The Pret A Manger Summer Menu Spotlights Dubai-Style Items
Regional Culinary Identity-Inspired Menus
Culver's Reveals a "Forward-Looking Menu Strategy"
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Roadside Diner Apparel Capsules
Roots Celebrated Canadian Food Spots with Its Pit Stops Summer '26
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Spice-Driven QSR Series Menus
The Jack in the Box Hot Ones Menu Doubles Down on Spicy Fare
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Custard-Themed Restaurant Tours
Freddy’s Frozen Custard & Steakburgers Runs a Summer Custard Tour
Conceptual Fine Dining Experiences
Levi Lu Taps the Japanese Aesthetic Principle of Mono No Aware
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Region-Specific Pizza Campaigns
Emmy Squared Pizza Launches Regionally Inspired Pizzas in the US
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Strawberry-Themed Restaurant Menus
Perkins Strawberry Freshtival Showcases the Summertime Fruit
Spooky Patisserie Dessert Menus
The Paris Baguette Halloween Menu is Spooky and Delicious
Show-Inspired Burger Menus
Burger King Spongebob Menu Brings Animated Flavor to Fast Food
Regionally Inspired Restaurant Menus
P.F. Chang's Summer in Tokyo Campaign is Here for Summer
Seasonal Café Menus
The Kirby Café Summer 2026 Menu Introduces Seven Themed Food and Drink Items
Limited-Time Asian BBQ Pizzas
Happy's Pizza Launches an Asian BBQ Menu
Parisian Flair Cafe Menus
The PAUL Bakery Summer Menu is Inspired by France
Combat-Themed QSR Burger Menus
McDonald's Japan Street Burgers are Street Fighter-Inspired
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Community-Centered Bakery Cafés
Paris Baguette expands through neighborhood café experiences
Dining Concept-Forward Campaigns
Pappas Restaurants Announces Pappas Restaurant Weeks
Interactive Café Experiences
Pokémon Cafe TOKYO Reopens with a New Stage Show and Refreshed Menu
Signature Food Giveaways
Craveworthy Brands' Bet on the Bite Shares Free, Fan-Fave Menu Items
Breakfast-Themed Dessert Menus
The Crumbl Breakfast Week Menu Taps into Classic Flavors
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Parisian Dining Pop-Ups
The Boursin Bistro Brings a Taste of Paris to Toronto
Celebratory QSR Promotions
Whataburger is Hosting a Month-Long Birthday Celebration for the Brand
Nutrition-Focused Temporary Dining Menus
Ford's Garage Launches the Fuel-Efficient Fare Menu
Seasonal Chef-Driven Restaurant Menus
The First Watch Seasonal Menu is Sweet and Savory
Illusory Dining Concepts
A Taste Illusion Experience Plays with Diners' Perception on April 1st
Seasonal Value Campaigns
Huey Magoo's Combines Value Meals with Collectible Cups
Signature Value-Driven Menus
Taco Bell Introduces its New 'Luxe Value Menu' Across the U.S.
Chinese Cuisine-Inspired Burger Menus
The BurgerFi Szechuan Menu Features Four Options
Expanded Mexican-Inspired Menus
Taco Cabana Debuts Two New Time-Limited Menus and a Signature Taco
Modernist Burger Interiors
Studio Danel Designs an OMG! Burger in Houston Around a Communal Table
Soccer-Themed Brunch Menus
The Snooze Eatery Brunch Goals Menu is Here for World Cup Season
Comforting Cafe Sandwich Menus
The Pret A Manger January Menu Debuts Four New Sandwiches
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Autumnal Barbecue-Inspired QSR Foods
The White Castle Fall Menu Offers Comforting Flavors
Mashup Korean BBQ Menus
Paris Baguette Korean BBQ Bites Put a Global Twist on Comfort Foods
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Onion Soup-Inspired Burgers
The Shake Shack French Onion Menu is Packed with Rich Flavor
Kebab-Inspired Restaurant Totems
KFC Calls Attention to Its New Döner Menu via its Totems
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Seasonal Discovery Dining
Kura Sushi launches summer menu items and seasonal sushi selections
Interactive Fast-Casual Dining
Pepper Lunch Expands Its Sizzling DIY Dining Concept
Honorary US Bakery Menus
The Latest Paris Baguette Menu Marks America's 250th
Sci-Fi Film Burger Menus
The J.S. Burgers Cafe Back to the Future Menu Marks the 40th Anniversary
Seasonal QSR Menu Options
bellagreen Launches its New Spring Seasonal Menu Across Texas
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Island Concept Pop-Ups
The 10am Apotheke Pop-Up Reimagines Island Retail and Hospitality
QSR Brand Identity Strategies
Bob's Your Uncle Overhauled Popeyes Canada's Brand Identity
Graffiti-Driven Franchise Interiors
Pablito’s Tacos Unveiled a New Mindful Design Concept
Burger Menu Updates
Wayback Burgers Launches 35th-Anniversary Limited-Time Items
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Dual-Format Dining
The Granola Bar Opens Dine-In and Takeaway Concepts in New Yotk
Modern Soufflé Pancake Cafés
The Fuwa Fuwa Golden Square Café Serves Japanese Soufflé Pancakes
Asia-Influenced Western Dishes
Bombastic Supper Club Unveils its Winter Delights with a New Menu
Regional Authenticity Dining
Marco’s Pizza Introduced a New York–Style Pizza Experience
Guaranteed Prize Dining Campaigns
Hot Head Burritos Cinco de Montho Campaign Will Offer Rewards
Autumnal Breakfast Dishes
Sunny Street Café is Launching Four Pumpkin-Inspired Items
Bold Bright Burger Restaurants
Flip-N-Fry in Berlin Uses Vibrant Colour as Its Core Design Theme
Revived Modern Burger Bars
PLUTO Burger Bar in Poland Reimagines an American Classic with a Twist
Open-Fire Grill Dining
The MARROW Pop-Up Brings a Contemporary Grill Concept to Hong Kong
Elevated Diner Franchises
Billy’s Downtown Diner expands its modern diner concept in the midwest
West Coast-Inspired Menus
Shake Shack is Introducing a West Coast-Inspired Menu
Bourbon-Inspired Restaurant Menus
Cody's Original Roadhouse Fallin’ for Flavor Menu is Rich
Summer Barbecue-Themed Burger Menus
The Smashburger Summer of Smash Menu Features New Classics
Celebratory Artisanal Pizzas
The California Pizza Kitchen National Pizza Month Promotion is Tasty