PICANTE is a streetwear imprint by Jude Taylor and Saam Zonoozi and it is working in collaboration alongside local pizza spot Crisp W6. Right at the West London pub, the location serves up fresh pizza and has been recognized in recent years as one of the most notable in the community.
Now working with the streetwear imprint, there are designs that celebrate the food through graphics detailing black and white tees. Additional accents include the scripture reading "PICANTE AT CRISP W6" on the upper side of the left chest. It is resting on top of the text "Reserve Your Dough" with bartenders cooking up pizzas from beer tabs on the back with the home address of the spot.
Along with this launch is a special TIE DYE PIZZA for a limited time with a spicy tequila base detailed with mozzarella cheese on top and complete with pesto swirls.
Image Credit: Picante, <a rel='nofollow' href='https://hypebeast.com/uk/2023/8/picante-crisp-w6-pizza-menswear-collaboration-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.picante.shop/'>picante.shop</a>
What's Driving This Trend
- Streetwear-food Collaboration
- The collaboration between PICANTE and Crisp W6 showcases the trend of streetwear brands teaming up with local food establishments to create unique designs.
- Graphic-printed Food Apparel
- The black and white graphic tees featuring pizza-themed designs by PICANTE highlight the trend of food-inspired apparel in the streetwear industry.
- Limited-time Specialty Menu
- The introduction of a limited-time TIE DYE PIZZA with unconventional flavors like tequila and pesto represents the trend of restaurants offering unique and experimental menu items to attract customers.
Who This Affects Most
- Streetwear
- The collaboration between PICANTE and Crisp W6 demonstrates opportunities for streetwear brands to partner with local businesses and create exclusive apparel collections.
- Food and Beverage
- The incorporation of food-themed designs and limited-time specialty menu items presents opportunities for restaurants and food establishments to collaborate with fashion brands and attract new customers.
- Hospitality
- The partnership between PICANTE and Crisp W6 emphasizes the potential for pubs and bars to collaborate with streetwear brands, creating a unique customer experience and driving foot traffic.
