Panera Bread recently announced that it will begin serving 'clean bacon' that is completely free from artificial colors, flavors, preservatives and sweeteners. While many brands have begun removing artificial ingredients from their products, Panera Bread is taking this measure to the extreme in an attempt to cater to changing consumer preferences.
Panera Bread's new clean bacon will reportedly taste exactly the same as traditional bacon, however it will be completely free of artificial ingredients. The move is part of a company-wide commitment to removing 81 chemicals, additives, colors and preservatives from the menu. The idea is to demonstrate how more natural food is not only healthier, but also boasts a better flavor, texture and aroma. As Panera Bread's CEO and founder Ron Shaich explains, "We’re not just offering clean bacon; it’s bacon that has been elevated in every way."