From mobile theater trucks to tricky pranks, the most popular May 2015 publicity stunts show off a number of brands that were quick enough to spot a marketing opportunity and make the most of it.
When Zayn announced that he would be leaving One Direction, the quick-thinking minds at Kleenex set up a tissue station by the wax figure of Zayn at Madame Tussaud's. Similarly, Burger King made sure to make a big deal about the engagement of Joel Burger and Ashley King, offering to pay in full for the Burger-King wedding ceremony. Often crafted on the fly, the simplicity and quick turnaround of these publicity stunts commonly go viral online. Although these events can't always be planned for, you can expect that many brands are now thinking about how they will acknowledge the birth of the second royal baby.
Top 35 Publicity Stunts in May
35
The Beach Bar Experience
Trend Hunter Chats with Sabino, Jessica & Lillo About #TheDreamIsland
34
Live Streamed Razor Unveilings
Gillette Introduces Avengers Razors Online & Offline Simultaneously
33
Driverless Pizza Delivery
Domino's Presents an Autonomous Bike That's Too Delicious to Be True
32
Social Stylemaker Campaigns
Lord & Taylor Had 50 Fashion Influencers on Instagram Model a Dress
31
Pop-Up Kitty Playhouses
Poopy Cat's Temporary Pet Jungle Gym is Made of Cardboard
30
Multi-Flavor Chocolates
Cadbury's Spectacular 7 Provides an Assortment of Flavors in a Single Bar
29
Reinvented Art Shows
Samsung S6 Edge on O2 is Celebrated with the 'Edge of the Canvas' Exhibit
28
Rejuvenating Festival Cabanas
Hawaiian Tropic's Outdoor Cabana Offers Refreshment at Coachella
27
Soothing Polar Campaigns
Halls' Medicine Marketing Offers 'Animal Thereapy' with a Polar Bear
26
Disabled Parking Projections
Dislife's Campaign Shows the Importance of Accessible Parking Spots
25
Restaurant Hummus Deliveries
Uber Israel Satisfies a Specific Food on Demand Need from Abu Hassan
24
Coffee Cooking Classes
Nespresso and Chef Phil Howard Offer Lessons on the Science of Coffee
23
Spoiler-Blocking Headphones
O2's Headphones Help Tv Fans Avoid Spoilers from Favorite Shows
22
Grocery Shopping Chauffeurs
Uber and Loblaws Have Teamed Up to Offer Free Grocery Pickups
21
Fast Food Weddings
Burger King Covers the Cost of an Illinois Couple's Burger-King Wedding
20
Surprise Restaurant Seating
McDonald's Fast Food Advertising Stunt Brings People Close with Fries
19
Election TV Channels
Channel 4 Aims to Increase Voter Participation by Switching Off Broadcasts
18
Fashion Expedition Stunts
Thomas Pink Will Supply Climbing Clothing for a Dinner on Mt. Everest
17
Playful City Installations
McDonald's Shares 24 Gifts of Joy in 24 Cities Around the World
16
Litterbug-Shaming Campaigns
Hong Kong's Anti-Litter Cleanup Initiative Calls Out People Who Litter
15
Foolhardy Car-Claiming Stunts
BMW's April Fool's Day Special Provides a Treat Instead of a Trick
14
AIDS Awareness Coffee
AIDS Concern Hong Kong's Free Coffee Truck Addresses HIV Stigma
13
All-Bed Airline Hoaxes
BLOC Hotels' Bed on an Airplane Prank is Still Just a Dream
12
Roving Theater Trucks
This Portable Cinema Delivery Truck Took a Movie to the People
11
Opportune Tissue Stunts
Kleenex and Madame Tussaud's Help Fans Cope with Zayn One Direction News
10
Anglerfish Marketing Mobiles
Amsterdam's City Campaign Drives People to the Zoo at Night
9
Beauty Gateway Experiments
Dove's 'Choose Beautiful' Has Women Choose Between Two Doors
8
PIN Code Pranks
For April Fool's, Mastercard Announces Retirement of the 2003 PIN Code Number
7
Cinematic Zombie Pranks
Grona Lund Promotes Its House of Nightmares with a Scary Prank
6
Comedic Branded Webisodes
Schick's MsLabelled YouTube Web Series Targets Millennial Women
5
Tire-Changing Concerts
Vianor's Tire Change Center Surprised Customers with a Live Band
4
Homeless Viewpoint Ads
Depaul UK's Poverty Awareness Campaign Shows Two Sides of the Story
3
Astronomical Auto Campaigns
Hyundai Helps a Girl Send a Message to Space for Her Austronaut Dad
2
Vending Machine Pranks
The Independent Health Foundation's Food Prank Judges Unhealthy Snacks
1
Futuristic Travel Stunts
The S7 Airlines Campaign Granted Free Trips Using Brainwave Headset
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Salad-Dressing-Inspired Band Tees
Kraft Launches the Well Dressed Collection of Band Tees
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Celeb-Style Press-On Nails
Pink Friday Nails Shares Designs Created by Nicki Minaj's Nail Tech
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Fancy Food Contests
Popeyes is Enticing Gen Z Aboard Its "Yachtsteraunt"
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Mobile Plan Breakup Campaigns
Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans
Comedic Laundry Campaigns
Tide Partners with Kumail Nanjiani in a New Campaign
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Couple-Themed QSR Merchandise
The McDonald’s Cardi B & Offset Meal Merch Collection is Romantic
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Celebratory Free Pizza Promotions
This Pizza Hut National Pizza Party Day Promotion is Tasty
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Matrimonial Onion Ring Giveaways
BurgerFi is Celebrating Couples on National Onion Ring Day
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Coronation-Themed British Sandwiches
Urban Eat Unveils Two Sandwiches Inspired by the Royals
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Comedian QSR Breakfast Campaigns
Taco Bell 'Breakfast with Peter' Stars Pete Davidson
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Celebratory Retailer Coronation Pubs
The King in the Castle is the First Pub From Tesco
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Search-Hacking Campaigns
Kraft Real Mayo's Search Moist Campaign Suggested a Word of the Year
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Concert Ticket Giveaways
Susiecakes Recently Ran a Contest, Featuring Taylor Swift Tickets
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Standalone Celebrity Popcorn Brands
Rob's Backstage Popcorn Split-Off as its Own Brand
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Wedding Day Emergency Kits
The Stylish Bride Aims to Alleviate Wedding Day Anxieties with This Kit
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Branded Small Business Contests
Staples Canada Honors Small Businesses with Boost My Biz Contest
Recipe Delivery Promotions
The Gousto The Battle of the Buns Range is Arriving with a Promotion
Complimentary Crumpet Campaigns
The Warburtons 'Ask for Ellen' Campaign Offers Free Baked Goods
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
Celebratory Pretzel Brand Initiatives
The Philly Pretzel Factory Celebrated Its 25th Anniversary
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Next-Day Wedding Photos
Brandtique Bridal Delivers Couples' Candid Wedding Photos Within 24 Hours
Charitable QSR Burger Campaigns
The A&W Burgers to Beat MS Campaign Supports Canadians with MS
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes