In an attempt to increase young voter participation during the upcoming general election in the UK, Channel 4 plans to turn off its regularly scheduled programming on the E4 youth network. From 7 am to 7 pm on May 7th, in place of E4's regular programming, people tuning in to Channel 4's E4 will see Darren, the man who is in charge of making sure the TV station has content that will go on air.
The campaign comes in response to the fact that less than half of the population under the age of 25 cast their vote in the last election. As Channel 4’s CMO Dan Brooke puts it: "We've engaged the most powerful weapon that we have at our disposal to try and boost that number—switching off their favorite TV channel for the day."
In addition to hosting this blackout on TV, it would be interesting to see this concept pushed even further on other kinds of media to encourage young voters.