Aiming to increase the amount of engagement between a brand and a consumer, many of the top May 2015 interactive ideas inject familiar activities with something new. Although most consumers have a picture in their mind of what it looks like to garden, chat with a medical professional or redeem a coupon, these initiatives bring new excitement and imagery to these tasks. For instance, the new John Moose album can be downloaded for free—but through geotagging, it can only be listened to in the forest.
In terms of scale, one of the biggest interactive campaigns to be set up recently was the McDonald's I'm Lovin' It 24 campaign, which brought a playful installation to 24 cities around the world.
Top 55 Interactive Ideas in May
From Filmic Adventure Campaigns to Subway Fitness Stations:
Laura McQuarrie — May 17, 2015 — Marketing
55
Branded Confectionery Kiosks
This Delicious Nutella Pop-Up in Brazil is the First of Its Kind
54
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
53
Website-Inspired Stores
Web-Enabled Retail Displays Update Constantly with Online Content
52
Wine Tasting Strips
Beringer Transforms the Wine Tasting Experience in-Store with Flavored Strips
51
Live Streamed Razor Unveilings
Gillette Introduces Avengers Razors Online & Offline Simultaneously
50
Branded Light Installations
The Adidas Supercolor Light Show Took Place Off Hackney Reservoir
49
Automated Footwear Displays
This Kid's Shoe Store Features an Interactive Retail Display
48
Health Awareness Installations
This Ontario Pharmacy Marketing Stunt Informs Consumers
47
Android Shop Assistants
Shop Robot Aiko Chihira Helps Customers at Mitsukoshi
46
Telemedicine Kiosks
Rite Aid's HealthSpot Stations Provide Instant Medical Consultations
45
Anti-Technology Pepper Mills
Dolmio's Pepper Hacker Encourages Quality Family Time at Dinner
44
Ethical Vending Machines
Fashion Revolution's Experiment Tests the Allure of Cheap Fashion
43
Feline Photographer Collars
Whiskas Australia's Catstacam Lets Cats Share Images to Instagram
42
Organic Pet Restaurants
London's Curious Canine Kitchen Feeds Pets Five-Course Organic Meals
41
Musical Japanese Roads
The Ashinoko Skyline Changes the Way Drivers Listen to Music on the Road
40
Livestream Game Campaigns
Twitch's Old Spice Nature Adventure Gives Viewers Control Over a Human
39
Smashing Cosmetic Campaigns
NARS' Social Media Beauty Campaign Had Fans Unveil a New Product Line
38
Rejuvenating Festival Cabanas
Hawaiian Tropic's Outdoor Cabana Offers Refreshment at Coachella
37
Emotion-Recognizing Advertising Platforms
Virool's Video Ad Tracking Software Monitors Reactions
36
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
35
Interactive Mobile Reception Maps
T-Mobile Has Released a Series of Crowdsourced Coverage Maps
34
Fantasy Pizza Boxes
Telus Appeals to Game of Thrones Fans with a Promotional Pizza Delivery
33
Eco Vending Machines
Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment
32
Soda Fountain Billboards
Coca-Cola's Drinkable Billboard Satisfies Thirsty Basketball Fans
31
Protein Consumption Challenges
Beef Checkoff Challenges Consumers to Eat More Protein for 30 Days
30
Retrospective Footwear Campaigns
Clarks' WhatsApp Marketing Campaign Shares Brand History
29
Shoppable Athletic Videos
In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
28
Touchless Donation Posters
Oxfam's Contactless Donation Stations Support NFC-Enabled Devices
27
Restaurant Hummus Deliveries
Uber Israel Satisfies a Specific Food on Demand Need from Abu Hassan
26
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
25
Social Design Competitions
Twitter UK's #PoweredByTweets Promotes Social Media and Design
24
Micro Pop-Up Stores
Netshoes' Cleverly Creates the Smallest and Largest Sporting Goods Shop
23
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
22
Melting Icy Coupons
McDonald's Limited Time Coupon Will Disappear in the Sun If Not Used Quickly
21
Subway Fitness Stations
Reebok Challenges Korean Commuters to Keep Fit While Waiting for a Train
20
Geo-Specific Albums
Swedish Band John Moose's Album Release Must Be Listened to in the Woods
19
Blossoming Emoji Gardens
Miracle-Gro's Crowdsourced Digital Garden is Made of Floral Icons
18
Heat-Sharing Switches
The Rootswitch Donation Button Helps Homeowners Heat Others' Homes
17
GIF Search Engines
Hulu's 'The Perfect GIF' Makes It Easy to Find and Share Funny TV Moments
16
Playful City Installations
McDonald's Shares 24 Gifts of Joy in 24 Cities Around the World
15
Pedestrian Safety Beacons
O2's 'Watch Out' Beacons Improve Crosswalk Safety
14
Foolhardy Car-Claiming Stunts
BMW's April Fool's Day Special Provides a Treat Instead of a Trick
13
Heroic Donut Deals
Krispy Kreme Offers Free Treats for National Superhero Day Nominations
12
Java-Roasting Workshops
The Topeca Coffee Education & Training Lab Enlightens All Enthusiasts
11
Pet Locator Apps
Pedigree Found's Real-Time Lost Dog App Instantly Sends Out Alerts
10
Roving Theater Trucks
This Portable Cinema Delivery Truck Took a Movie to the People
9
Social Travel Extensions
momoondo's ClickTwo Travel Increases the Ease of Online Travel Booking
8
Positivity Vending Machines
The Coke Tweet Machine Charges People Based on an Attitude Test
7
Beauty Gateway Experiments
Dove's 'Choose Beautiful' Has Women Choose Between Two Doors
6
Diversity-Embracing Campaigns
Barbour People Focuses on Real Fans of the Brand
5
Filmic Adventure Campaigns
TSFF's Instagram Lets Users Direct Their Own Story in Silent Film
4
Head-Swapping Pranks
NCC's Movie Prank Puts a Cinema's Audience on the Big Screen
3
Caffeinated Wake-Up Calls
Green Cup's Coffee Promotion Brings Highlights its Authentic Origins
2
Vending Machine Pranks
The Independent Health Foundation's Food Prank Judges Unhealthy Snacks
1
Off-Road Auto Simulations
Chevrolet's 'CoDriver' Virtually Takes You Through Rugged Terrain
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Burger-Inspired Mystery Mockumentaries
McDonald's Finland Presents The Icon Mockumentary
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Gamified Botanical Gardens
This Milanese Park Has Been Converted Into a Life-Sized Board Game
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Fry Lover Travel Campaigns
McDonald's Frequent Fryer Program Lets You Try International Fries
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Relaxed Interactive Mobile Games
Nintendo and Niantic Join Forces on the Pikmin Finder Game
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Country-Wide QSR Rewards Campaigns
Subway The Great Canadian Challenge Offers Rewards Points
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic