"Hydrate, hydrate, hydrate. Drink as much water as you can." How often have we heard that? We know by now that water is crucial to our body's functioning, that it sharpens the mind, speeds up our metabolism and makes our skin beautiful, but we continue to have water marketed to us like we're picky children turning up our noses dramatically at a plateful of freshly steamed Brussels sprouts. Water has been packaged in every form, yet the fight to market the "best" water continues. The cluster below highlights some of the most unique water marketing we've featured.
While companies like Bling Water push to entice your yen for ultra luxury, others try to sway you to drink tap water from NYC. Others still opt for pure cleanliness by bottling rainwater from the cleanest skies on earth.
So, pour yourself a glass of water, and enjoy this cluster!
51 Innovative Approaches to Marketing Water
51
French Press Filtration Systems
'321 Water Bottle' for Portable, Potable Refreshment
50
Drinkable Lettuce
Salad Water Makes Staying Healthy Taste Green
49
Salt Water
The Secret Sexy Hair Styler
48
Bling Bling Water
47
USB Water Cooler
Keep Your Bawls Cool
46
Bottled Water For Dogs
Vitamin Fortified K9 Water
45
Ultra Luxurious H20
Fillico $100 Bottled Water
44
Aluminum Water Bottles
Cool For You, Good For the Earth
43
Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water
42
Eau Couture
Evian Teams With Christian Lacroix
41
Evian Ad
Quenching Thirst Or Libido?
40
Classy Water Gets Trashy
Perrier Ads
39
Oxygenated Bottled Water
OGO's H20
38
Intelligent Water Bottle
Your Hydration Coach!
37
Plastic Surgery H2O
Aesthetic Water
36
Another Bloody Water (Self-Deprecating Advertising
Revisited)
35
Old Water
10 Thousand BC Luxury Glacier Water
34
Magical Luxury Water
Madonna Spends $10,000 a Month on Kabbalah Water
33
Selling Bottled NYC Tap Water
Truth in Hydration for Tap'dNY
32
Plastic-Free Water Bottle
KOR ONE Hydration Vessel
31
Custom Labeled Water Bottles
The Ultimate Hydration Experience
30
LifeStraw: Innovative Drinking Straw Filters Waterborne Illness
29
Bottled Tap Water
MMMM
28
Eau Couture
Evian Teams With Jean Paul Gaultier
27
2 in 1 Water Vessels & Toy
Y Water Bottles
26
Designer Water
Evian Palace Bottle
25
Marketing Water to Kids
‘WAT-AAH!' is Jonas Brothers-Approved
24
Bottled Dinners
MEATwater
23
Hydrogen Water Sticks
For Extra H in Your H2O
22
Paper Water Bottles
The Brandimage ‘360'
21
Chocolate Water
Metromint Chocolatemint
20
Solar Purification
SODIS Water Filters
19
Fashion Water
Paul & Joe Design for Perrier
18
Water Virus Filters
The Portable LifeSaver Systems Cleans Out Bacteria
17
Flower Flavored Water
16
Cucumber Water
For Beauty, Health and Flavour
15
Honey Enhanced Water
Deluxe Honeydrop Makes a Healthy Pop Alternative
14
Wrist Worn Water Bottle
13
Beverages That Clean The Baltic Sea
Plup Water
12
Vitamin Enriched Water by Viz
Infuse Vitamins Yourself for Longer Lasting Energy
11
Rain Drop Collectors
Eco-Conscious Golden Design for Rain Water Harvesting
10
Solar-Powered Water Purifiers
Swedish 'Solvatten' Ensures Sipping Safety
9
Water Skin
Lighter Bottle Reduces Plastic Weight
8
Hawaiian Deep Sea Drinking Water
7
Life-Saving Water
Frank Water Funds Safe Drinking Water for Those in Need
6
Rebranding Springwater as Tap Water
Pepsi to Rebrand Aquafina Without The Mountains
5
Scientifically Sexy H20
DELO Booster Caps Infuse Your Water With Herbal Personality
4
$2,500 Water Bottles
Swarovski Vessel Features 10,000 Crystals
3
Drinking Pondwater
Jennifer Connelly for CharityWater
2
Detox Your Desktop
Clean Up Your Life With Evian
1
Free Radical Water
Mizu No Genso is Just Hydrogen and Oxygen
Related Ideas
Sparkling Okra Waters
Fizzy, Refreshing O’kra Supports Skin-First Hydration & Hormone Health
Retro-Chic Water Bottles
SMEG and 24Bottles Launched a 1950s-Inspired Hydration Vessel
Hydrogen-Infused Sparkling Waters
oHy Sets a New Standard for Health, Sustainability & Innovation
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Friendly Hydration Beverages
Unwell Hydration Makes Wellness Approachable with Different Moods
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Glow-in-the-Dark Water Bottles
Frank Green's Limited-Edition Bottles Support After-Dark Sipping
Soda-Inspired Sparkling Waters
Liquid Death Dropped Killer Cola, Doctor Death and Rootbeer Wrath
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Basketball Player-Supported Hydration Products
Stanley 1913 Collaborates with Caitlin Clark
Skin-Caring Hydration Mixes
K2O by Sprinter is Debuting with an Advanced Skin Hydration Mix
Modernized Coconut Water Brands
CoAqua has emerged as a disruptive force in the beverage industry
Multi-Benefit Hydrating Drinks
Crunchy Hydration Helps to Alleviate Stress, Boost Moods & More
Drink Mix Expansions
Cure Hydration is Bringing Science-Backed Electrolytes to Whole Foods
Limited-Edition Water Kegs
Liquid Death X Kylie Kelce Give Hydration a Hardcore Upgrade
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Boldly Flavored Sparkling Waters
These New Waterloo Sparkling Water Flavors Come in Two Options
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Modern Vitamin-Powered Water Rebrands
forpeople Revitalized the vitaminwater Brand's Aesthetic
Hydration Solution Expansions
Cure Hydration Expands to Whole Foods Across the U.S.
Supplement-Enriched Water Brands
Water Plus Supplements Has Introduced an Innovative Product Line
Functional Effervescent Mushroom Drinks
These Water Junkie Drinks Come in Three Varieties
Adaptogenic Sparkling Waters
Sēkwl's Bubbly Beverages are Boosted by Functional Mushrooms
Lemon-Flavored Hydration Launches
Lemon Perfect Unveils Sunshine Tea & Lime at Expo West
Minimalist Appliance Water Bottles
SMEG and 24Bottles Teamed Up for Two New Products
Elevated Wine Waters
Executive Beverage Co. Debuts 'Boutique Wine Water' with Zero-Sugar 4.9% ABV
Hop-Infused Sparkling Water Campaigns
HOPWTR Debuts the 'Drink Whatever You Want' Campaign
Lightly Sparkling Protein Drinks
Whey Water's Bubbly Beverages Pack 18 Grams of Protein
Precision Hydration Vessels
OKAPA Water Bottle Combines Engineering Excellence with Longevity
Hops-Infused Sparkling Water
Sidekick Sparkling Hop Water is a Refreshing Non-Alcoholic Drink
Refillable Water Brand Bottles
evian and Wimbledon Partnered for a Circular Economy Innovation
Skin-Supporting Collagen Sodas
Vital Proteins Collagen Sparkling Water Comes in Three Flavors
Functional Water Enhancers
mio Unveils its New Unwind Water Enhancer for Conscious Drinkers
Self-Refilling Coffee Machines
Kara Pod Turns Humidity from the Air into Drinking Water
Refreshing Canned Protein Beverages
Clear Protein Water is Debuting Two Target-Exclusive Flavors
Water-Activated Book Designs
Water for People Raises Awareness with the Dehydrating Book
Single-Ingredient Banana Water
Banagua Unlocks the Naturally Occurring Water Found Inside Bananas
Flavorful Carbonated Water Lines
Waterloo Sparkling Water Debuts Banana Berry Bliss & Melon Medley
Mental Wellness-Supporting Water Brands
H2Om Water with Intention is a Functional Water Brand
Water-Purifying Pet Fountains
Petcube Expands Debuts a Smart Water Fountain for Pets at CES 2025
Lemonade-Flavored Hydration Cubes
waterdrop's Pink Lemonade Microdrink is Replenishing
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
Accessible Atmospheric Water Dispensers
The 'Water from Air' Dispenser Concept is 3D-Printed
Functional Hydration Sodas
Strive Enters the Functional Beverage Market with a New Product Line
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Co-Branded Hydrogen Waters
Echo Water and 10X Health System Launch a Co-Branded Echo Flask
Functional Sparkling Waters
ArZo Debuts a Line of Sparkling Waters into the H-E-B Retail Market
Personalization-Focused Bath Products
Delta Faucet Launches Innovative Kitchen and Bath Products
Better-For-You Hydration Campaigns
Gatorade Spotlights Its Gatorade Lower Sugar in a New Campaign
Scent-Flavored Straws
The Air Up Straw Enhances Drinks with the Power of Scentaste
Foodie-Inspired Sparkling Drinks
Guy Fieri Collaborated on Three Waterloo Sparkling Water Flavors
Hydrating Juice-Blended Spring Waters
Radnor Hydrate Balances Spring Water and Fruit Juice
Refreshing Sparkling Hop Waters
Partake Brewing Recently Introduced the Hop Twist
Canned Hydration Drinks
HY.Q is a Replenishing Sports Drink with Electrolytes in Can
Luminous Beverages Branding
Rithm’s Enlite Embodies Refreshing Wellness Visuals
Hydrogen-Infused Sparkling Water Expansions
Ohy Expands with Meijer in the Midwest
Social Media-Inspired Waters
6 7 Water is Exclusively Available on Gopuff
Alcohol-Free New Year Campaigns
DASH and Dry January Partnered on a New Campaign
Tech-Centric Beverage Partnerships
Leisure Hydration Has Presence at CES 2025 Through Ring
4-In-1 Beverage Faucets
Kohler's Aquifer 4-in-1 Beverage System Shares Sparkling Water & More
Functional Sparkling Water Brands
Kevin Brodwick Debuts His New Sparkling Water Brand — ATOMICO
In-Room Filtration Systems
The L7 Hotel Chicago Replaces Bottled Water with Reusable Alternatives
Transformative Water Filters
Qure Supports Clearer Skin Through Water Filtration
Serum-Dispensing Billboards
The Inkey List's Hydrating Billboard Shares Free Hyaluronic Acid Serum
Scent-Flavored Tumblers
The Tumbler by air up Offers a Refreshing Way to Hydrate on the Go
Fruity Vitamin-Boosted Waters
Rubicon Spring Vits Offer Support for Immunity and Energy
Next-Gen Hydration Beverages
PLEZi Hydration Was Created with NBA Champion Stephen Curry
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Vitamin-Enriched Sparkling Waters
Radnor Spring Drinks Come in Four Low-Calorie Flavors
Flavor-Enhancing Hydration Solutions
SweetLeaf's 'Water Drops' Feature Six Refreshing Flavors
Fingerprint-Locked Water Bottles
Baricade's Twist Cap Only Unlocks for Intended Users
Functional Fruit-Forward Hydration Drinks
Aqua Libra Blueberry & Pomegranate is Arriving in the UK
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Effervescent Pressed Fruit Refreshments
Cawston Press Sparkling Water Comes in Two Flavors
Hydration-Focused Game Partnerships
Enhanced Partners with Caliwater for the Enhanced Games
Nutritionally Enhanced Flavored Waters
The Boost Water+ Range Has Electrolytes and Zero Sugar
Thirst-Quenching Protein Water
SUPRWATER is Refreshing and Easy to Digest
Drinking Water Home Appliances
Sprout Presents the Atmospheric Water Generator Inspired by NASA
Lifestyle-Adjascent Water Bottles
Tira Unveils a Hydration Collection with Three Stunning Bottles
Electrolyte-Enhanced Flavored Waters
Powerade Power Water Has 50% More Electrolytes Than Others
Modern Athlete-Focused Performance Beverages
SDS Products Has Introduced DRYP Hydration
Flavorful Summer-Forward Waters
Hint Water Debuts a Limited-Edition Summer Classics Variety Pack
Iodine-Rich Mineral Waters
UNIQA Introduced 'Mineal Water' Iodine Water with Unique Packaging
Maple Water Hydrators
Maple 3 is Canada's First Organic Sports Hydration Line
Complete Hydration Powders
DryWater Features Three Delectable Flavors for Hydration
Prebiotic-Rich Clean-Label Sparkling Drinks
VYV Hydration Debut a Drink with Fibers & Electrolytes
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Avant-Garde Water Purifiers
The Conceptual 'Oasium' Water Purifier by Taeyeon Kim is Chic
Unsweetened Soft Drinks
CANS Shares the Simple Refreshment of Alpine Water, Bubbles & Real Fruit
Apple-Flavored Hydration Cubes
waterdrop Refreshed a Familiar Flavor as a Limited-Time Microdrink
Convenience-Focused Sparkling Water Packaging
Mineragua Debuts a New 12-Pack Bottle Packaging
Extra-Strong Sparkling Waters
MTN WTR Implements Two Primary Modifications to Its Product Lineup
Athlete-Approved Water Brands
Aim High Canned Water Blends Hydration with Motivation
Water-Inspired Cocktail Menus
The Water of Life (Eau de Vie) by Botanist Explores a Vital Element
Replenishing Bubbly Beverages
Hint Sparkling Water with Electrolytes is Flavorful & Zero-Calorie
Free-From Kids Juice Boxes
Innocent Kids Juicy Water Comes in Two Flavors
Active Lifestyle Hydration Bottles
The air up Click Features the Brand's Scentaste Technology
Beautifying Hydration Mixes
Cure Hydration's Ingestible Wellness Formulas Launched at Ulta Beauty
Natural Hydration Drinks
Pricklee is a Non-Caffeinated, Non-Carbonated Six-Ingredient Refresher
Avant-Garde Water Purifiers
The Oasium Water Purifier is Designed with a Sunset in Mind
Functional Hydration Drink Mixes
Celsius Hydration Has Electrolytes and B Vitamins
Cognition-Supporting Hydration Satchets
Heights Unveils a Hydration Product Made with Citicoline
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Beautifying Water Filters
Canopy's Faucet Filter Helps to Restore the Skin Barrier
Crispy Effervescent Mineral Waters
eauYES Sparkling Mineral Water Comes in Six Flavors
Retailer-Exclusive Hydration Beverages
Unwell Hydration Kiwi Pineapple is Arriving Only at Target
Alkaline Hydration Sticks
Jel Sert’s Pure Kick Mixes Make Alkaline Water More Accessible
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Artesian Mineral Waters
Formosa Springs Relaunches for Modern Beverage Consumers
Pump-Integrated Water Bottles
The BOTTLE BOTTLE Has an Active Pump for Easier Sipping
Prebiotic Fiber Waters
Newater's Nutrient-Enhanced Water is Good for the Gut
Regional Tap Water Cans
New York's Famous Tap Water by Nathan's Enhances Hot Dogs Boiled at Home
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Hydration Reminder Apps
Just Drink! Uses Audio And Visual Cues To Encourage Daily Hydration
Soccer Team-Supporting Spring Waters
Flow Beverage Corp. Joins the Miami CF as the Team's Sponsor
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Hydrating Summer Smoothies
Smoothie King Unveiled a New Category with Three Revitalizing Smoothies
Daily Hydration Gummies
Hydro Gummy is "Water You Can Eat"
Limited-Edition Flavored Waters
Hint Water Debuts its Exclusive 'Winter Variety Pack'
Mineralized Sea Salt Beverages
Every Can of Sauna Water Provides Rehydration Support
Electrolyte Drink-Brand Expansions
Electrolyte Drink Brand 'Raw Hydrate' Lands in Sainsbury's
Stylish Sparkling Water Multipacks
Cawston Press Sparkling Can Multipacks Come in Four Flavors
Personalized Hydration Trackers
Drip Hydration Tracker Helps Users Monitor Daily Water Intake
Dark Superhero Water Bottles
The Batman x air up Collab Shares Exclusive Scent-Flavored Pods
Scent-Flavored Water Bottles
air up's Click Water Bottle Hydrates Kids with Scentaste Tech
Cold-Pressed Electrolyte Drink Lines
ISO Debuts Its Innovatively Processed Beverage Line
Clean Label Drink Flavors
These New Hydration Drink Flavors from ITS Come in Several Formats
Smart Hydration Tracking
Drinko Simplifies Daily Hydration With Reminders and Goal Tracking
Energizing Hydration Boosters
Waterdrop's Zero-Sugar Microenergy Boosters Invigorate Regular Water
Skincare Water Filtration Products
Filterbaby is Expanding Its Essential Collection in Target
Flavor-Rich Still Spring Waters
The Highland Spring Flavours Range Features Two New Options
Next-Generation Drinking Water Systems
Karofi Has Unveiled Its Latest Premium Home Appliance Lines
Monochromatic Sleek Water Bottles
The Rare Beauty x Bink Water Bottle is Modern and Sleek
Everyday Hydration Solutions
Simple Modern Unveils the Trevi Hydration Brand and New Powders
Steel Portable Water Bottles
Aarke Introduces the Sleek To-Go Bottle for Sparkling Water
Organic Savory Spritzers
Natural Grocers Teased April Fool's Day Flavors Like Raw Onion Water
Pure Drinking Water Systems
The Spout Water System Provides Clean Drinking Water
Canned Pasta Water Pranks
Eat Wasted Teased a Canned Pasta Water as a Way to Reduce Water Waste
Premium Alkaline Water Bottles
Eternal Water Launches a 800ml Bottle for Convenience