"Hydrate, hydrate, hydrate. Drink as much water as you can." How often have we heard that? We know by now that water is crucial to our body's functioning, that it sharpens the mind, speeds up our metabolism and makes our skin beautiful, but we continue to have water marketed to us like we're picky children turning up our noses dramatically at a plateful of freshly steamed Brussels sprouts. Water has been packaged in every form, yet the fight to market the "best" water continues. The cluster below highlights some of the most unique water marketing we've featured.
While companies like Bling Water push to entice your yen for ultra luxury, others try to sway you to drink tap water from NYC. Others still opt for pure cleanliness by bottling rainwater from the cleanest skies on earth.
So, pour yourself a glass of water, and enjoy this cluster!
51 Innovative Approaches to Marketing Water
51
French Press Filtration Systems
'321 Water Bottle' for Portable, Potable Refreshment
50
Drinkable Lettuce
Salad Water Makes Staying Healthy Taste Green
49
Salt Water
The Secret Sexy Hair Styler
48
Bling Bling Water
47
USB Water Cooler
Keep Your Bawls Cool
46
Bottled Water For Dogs
Vitamin Fortified K9 Water
45
Ultra Luxurious H20
Fillico $100 Bottled Water
44
Aluminum Water Bottles
Cool For You, Good For the Earth
43
Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water
42
Eau Couture
Evian Teams With Christian Lacroix
41
Evian Ad
Quenching Thirst Or Libido?
40
Classy Water Gets Trashy
Perrier Ads
39
Oxygenated Bottled Water
OGO's H20
38
Intelligent Water Bottle
Your Hydration Coach!
37
Plastic Surgery H2O
Aesthetic Water
36
Another Bloody Water (Self-Deprecating Advertising
Revisited)
35
Old Water
10 Thousand BC Luxury Glacier Water
34
Magical Luxury Water
Madonna Spends $10,000 a Month on Kabbalah Water
33
Selling Bottled NYC Tap Water
Truth in Hydration for Tap'dNY
32
Plastic-Free Water Bottle
KOR ONE Hydration Vessel
31
Custom Labeled Water Bottles
The Ultimate Hydration Experience
30
LifeStraw: Innovative Drinking Straw Filters Waterborne Illness
29
Bottled Tap Water
MMMM
28
Eau Couture
Evian Teams With Jean Paul Gaultier
27
2 in 1 Water Vessels & Toy
Y Water Bottles
26
Designer Water
Evian Palace Bottle
25
Marketing Water to Kids
‘WAT-AAH!' is Jonas Brothers-Approved
24
Bottled Dinners
MEATwater
23
Hydrogen Water Sticks
For Extra H in Your H2O
22
Paper Water Bottles
The Brandimage ‘360'
21
Chocolate Water
Metromint Chocolatemint
20
Solar Purification
SODIS Water Filters
19
Fashion Water
Paul & Joe Design for Perrier
18
Water Virus Filters
The Portable LifeSaver Systems Cleans Out Bacteria
17
Flower Flavored Water
16
Cucumber Water
For Beauty, Health and Flavour
15
Honey Enhanced Water
Deluxe Honeydrop Makes a Healthy Pop Alternative
14
Wrist Worn Water Bottle
13
Beverages That Clean The Baltic Sea
Plup Water
12
Vitamin Enriched Water by Viz
Infuse Vitamins Yourself for Longer Lasting Energy
11
Rain Drop Collectors
Eco-Conscious Golden Design for Rain Water Harvesting
10
Solar-Powered Water Purifiers
Swedish 'Solvatten' Ensures Sipping Safety
9
Water Skin
Lighter Bottle Reduces Plastic Weight
8
Hawaiian Deep Sea Drinking Water
7
Life-Saving Water
Frank Water Funds Safe Drinking Water for Those in Need
6
Rebranding Springwater as Tap Water
Pepsi to Rebrand Aquafina Without The Mountains
5
Scientifically Sexy H20
DELO Booster Caps Infuse Your Water With Herbal Personality
4
$2,500 Water Bottles
Swarovski Vessel Features 10,000 Crystals
3
Drinking Pondwater
Jennifer Connelly for CharityWater
2
Detox Your Desktop
Clean Up Your Life With Evian
1
Free Radical Water
Mizu No Genso is Just Hydrogen and Oxygen
Related Ideas
Energy Drink Faucets
mio's TAP* Instantly Turns Water into an Energy Drink
Multitool Water Bottles
The 'BYO Bottle' Hides Cutlery and More Alongside Drinks
Smartphone-Holding Water Bottles
The 'Ringo' Water Bottle Has a Magnetic Mount for Smartphones
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Organic Vitamin Waters
The Flow Vitamin Infused Water Range Includes 3 Tasty, Sugar-Free Flavors
Filtered Water Pet Bottles
The Little Chonk Lil Gulp Offers Hydration for Dogs Anywhere
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Solar-Powered Water Purifiers
The Stil Water Purifier Leverages the Sun's Energy
Eco-Friendly Bamboo Water Bottles
The Hey Dewy HYDRATE Water Bottle is Eco-Friendly & Leak-Proof
Beautified Water Filtration Systems
Beautiful by PUR Makes Water Filtration Aesthetically Pleasing
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Gourmet Water Bars
The AQUA Water Bar by LUQEL is a Destination for Hydration in Dubai
Portable Hydration Kits
Karma Water Launches the New Hydration Kits for Convenient Consumption
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Collapsible Water Filtration Bottles
This Bottle Can Filter Out Microorganisms and Microplastics
Reusable Paper-Made Water Bottles
The 'reU' Reusable Water Bottle Concept is Recyclable
Angled Grip-Friendly Water Bottles
The 'M2O' Bottle Design by Michael Young is Highly Durable
Bubbly Caffeinated Beverages
WakeWater is a Sugar-Free, Sweetener-Free Energizer
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Solar-Powered Water Purifiers
The 'Stil' Water Purifier by Hans Ramzan is Sustainable
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Canned Enhanced Water Drinks
ShineWater Transitions from Plastic Bottles to Aluminum Cans
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Ocean-Bound Plastic Bottled Waters
NEO WTR Comes in a 100% Prevent Ocean Plastic Bottle
Low-Cost Water Purifiers
The Conceptual 'Edrop' Water Purifier Fits onto Any Bottle
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Hot Dog-Flavored Sparkling Waters
The 7-Eleven Big Bite Hot Dog Sparkling Water is Unexpected
Chemical-Reducing Tap Water Devices
Filterbaby Was Designed to Improve Skin Health
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Recycled Wastewater Beers
Epic Cleantec is Upcycling Wastewater into Circular Beer
April Fools Water Flavors
HOP WTR April Fools’ Day Campaign Features "MLF WTR"
Aluminum-Packaged Bottled Waters
This Gold Emblem Purified Water is Being Launched at CVS Pharmacy
Skin-Caring Water Filters
Filterbaby 2.0 Removes 99.9% of Contaminants from Tap Water
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Stylish Dual-Opening Water Bottles
The Stanley All-Day Slim Bottle Comes in Two Sizes
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Recycled Chlorophyll Water Bottles
Chlorophyll Water Launched 100% rPET Bottles
Smart Pet Water Fountains
The Caremi Mobile Smart Pet Water Fountain Tracks How Much Pets Drink
Hydrating Juice Beverages
Mott’s Active Blends Apple Juice, Coconut Water and Electrolytes
Mini Hydration Cubes
waterdrop Debuts in Australia with the Help of Tennis Star Novak Djokovic
Flexibly Filtered Water Dispensers
The 'Waterdrop A1' Dispenses Both Hot & Cold Purified Water
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Can-Connecting Drinking Accessories
HOP WTR's HOP SPCR Helps Drinkers Replenish & Rehydrate
Colorful Vitamin-Infused Waters
Flow Ventures into the World of Flavorful Vitamin Water
Supermodel-Approved Lifestyle Collaborations
waterdrop Partners with Rosie Huntington-Whiteley
Kid-Focused Hydration Beverages
Caliwater Launches a New Kids Line for Optimal Hydration
Whey Protein Waters
TATU Hydrates and Supports Muscle Recovery After a Workout
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Climate-Friendly Powdered Beers
Dryest Beer Minimizes the Costs & Impact of Shipping Beer Globally
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Sustainable Bamboo Water Taps
Gessi Haute Culture Presented the Jacqueline Collection
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Kitchen Water Purifiers
Bluewater's Kitchen Station 1 Removes Toxins & Enhances Tap Water
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Norwegian Mineral Waters
EIRA Water's Premium Bottled Water Includes an Aluminum Range
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Upcycled Lime Beverages
Dash Water's Lime Sparkling Water Repurposes "Ugly Fruit"
Functional Hydration Beverages
Core Hydration Launched 3 New Products with Functional Ingredients
Hydrating Electrolyte Drink Mixes
GoHydrate Boasts Five Nourishing Drink Mixes
Next-Gen Hydration Drinks
Barcode is Packed with Vitamins and Minerals and No Added Sugar
Hangover-combating Hydration Drinks
GLOW Sparkling Hydration is Your Ultimate Hydration Companion
Hydrating Melon Beverages
Mela Watermelon Water is Packed with Electrolytes & Antioxidants
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Sustainable Ocean-Made Bottles
NEO WTR Launches the New 100% Prevented Ocean Plastic Bottles
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
Hard Water Beverages
Bluebird Hardwater Creates a New "Hardwater" Category in the Alcohol Industry
Preservative-Free Fruit Waters
Real Fruit Water Pairs Farm-Picked Ingredients & Fresh Spring Water
Fruity Hydration Waters
Volvic Touch of Fruit Kiwi & Lime Has a Tasty, Sugar-Free Recipe
Sophisticated Drinking Vessels
The b, halfmoon Eau Carafe is Elegantly Curved for Comfort
Supplement-Infused Refreshment Ranges
The Nirvana Super Beverages Come in Three Varieties
Alkaline Sports Drink Waters
Gatorade Water Has an Unflavored Profile with Hydrating Benefits
Clementine-Infused Sparkling Waters
Trader Joe's Sparkling Water Cranberry Clementine Has Arrived
Ultra-Hydrating Electrolyte Beverages
Biolyte, the "Iv in a Bottle," Debuts Punch Flavor
Hyper-Durable Hydration Bottles
The Hydro Flask Sport Bottle is Ready for Any Athletic Endeavor
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Functional Aluminum-Packaged Waters
Water Almighty Has Seven Added Minerals and Electrolytes
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Gigantic Leak-Proof Waterbottles
The HydroJug Pro Boasts a 73-Oz Capacity and a Leak-Proof Design
Fruit-Infused Vodka Waters
Mom Water Features Zero Carbs, Zero Sugar & Flavors All Can Enjoy
Ready-to-Drink Seawater Cartons
Mineral-Rich Deep Water is Packaged in a Plastic Alternative
Flavorful Functional Hydration Drinks
Essentia Hydroboost Comes in Three Flavors
Chic Water-Filtering Bottles
LifeStraw Launches the New Go Series Water Filter Bottle
Melted Iceberg Bottled Waters
Berg Iceberg Bottled Water is Sourced from Glacial Water
Next-Gen Hydration Drinks
Launch Hydrate is the Official Sports Beverage of Perfect Game
Water-Purifying Water Jugs
The Luvia by Jacob Shumaker is Inspired by Minimal Design
Concentrated Customizable Drink Mixes
These New Water Enhancers are Arriving Ahead of the Summer
Super-Hydrating Gel Moisturizers
Magic Water Cream is an Innovation for "Generation Dehydration"
Caffeinated Functional Sparkling Waters
Heywell x Foxtrot Supports Mood & Stress Management
Sparkling Water-Infused Recipes
Waterloo Sparkling Water is Sharing Unique Ways to Use Its Flavors
Refreshing Cannabis Waters
Delta Cannabis Water Aims to Redefine Cannabis Consumption
Sleek Water Dispenser Concepts
Lee Yi Chung Designs the Metapure Desktop Water Dispenser
Daily Hydration Drink Mixes
SOS Hydration Mixes Come in Fun Flavors Like Rainbow Sherbet
Iced Tea Water Enhancers
These New waterdrop Microdrinks Come in Three Flavors
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Plant-Powered Sports Hydrators
Sap's Makes Plant-Powered Performance Beverages
Canned Water Kefirs
Agua de Madre Shares Sparkling Water Kefir by the Can
Colorful Water Filtration Bottles
LifeStraw Releases New Go Series Water Filter Bottles
Naturally Blue Bubbly Beverages
FULwater is Powered by Colorful, Nutrient-Dense Spirulina
LGBTQ+ Vodka Sodas
Gay Water is Destigmatizing the Word "Gay"
Picnic-Themed Sparkling Waters
Waterloo Tropical Fruit Sparkling Water is Only Here for the Summer
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Free-From Sparkling Water Drinks
Goya Fontenova Sparkling Spring Water Comes in Five Flavors
Thirst-Quenching Hydration Drinks
PLAY MODE Beverage Company Introduces the 'Prickly Pear' Flavor
Social Good Sparkling Waters
Barbet Debuts Artful Sparkling Water Flavors with a Charitable Focus
Hydrating Coffee-Based Lattes
HALO Hydration Created the World's First Hydrating Latte
Spumante-Style Water Carbonators
The Glacier Fresh Sodaology Carbonates Water from the Bottom-Up
Beverage-Boosting Tea Sachets
Tea Forté's Cold Brew Line Enhances Still & Sparkling Water
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Flavorful Electrolyte Hydration Tablets
Plink! Hydration Tablets Come in Three Flavors
Carton-Packaged Watermelon Waters
Boxed Water Watermelon Offers a Splash of Summery Flavor
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Canned Watermelon Drinks
Mela Watermelon Water is Hydrating and Rich in Antioxidants
Citrus-Powered Hydration Drinks
Lemon Perfect Hydrating Lemon Water Comes in New Flavors and More
Flavor-Enhanced Spring Waters
Highland Spring Flavoured Still Water Comes in Three Flavors
Honey-Sweetened Sparkling Waters
Sky High Farm Honey Pop is Lightly Sweetened and Flavored
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Fruity Coconut Waters
100 Coconuts' Flavors are 90% Coconut Water & 10% Natural Fruit Juice
Functional Sparkling Water
Sparkling Pick-Me-Up is Infused with Collagen & Prebiotics
Fast-Hydrating Sports Beverages
Inspired Nutraceuticals Debuts a Hydration Beverage Called Endless
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
4/20-Inspired Hydration Supplements
Essential Elements Unveil 'Get Hy' Campaign Hydration Sticks
Autumnal Sparkling Waters
Aura Bora's Honey Pumpkin Sparkling Water is a Sweet Fall Sipper
CBD-Infused Bottled Waters
Hemp Hydrate Purified Bottled Water Has a Functional Formula
Hydration-Inspired Gaming Headsets
HyperX Unveils Its Latest Cloud2O Hydration Headset
Eco-Friendly Vodka Cocktails
Bali Water's Paradise Pack Helps to Tidy Up Waterways
Hydration-Focused Pride Partnerships
Flow Beverage Corp. is Sponsoring Pride Toronto Events
Performance Beverage Systems
DEFY's Three-Part System Supports Energy, Hydration and Recovery
Private Label Sparkling Waters
Rocky Mountain Sparkling Spring Water is Only at Natural Grocers
Pickle Juice Campaigns
The Pickle Juice Company Urges People to #SavethePickles
Nutrient-Packed Spring Waters
Natural Grocers Launches a New Unprocessed Sparkling Spring Water
Mineralizing Water-Sanitizing Carbonators
Carbon8 One-Touch Sparkling Water Maker is Bottle-Free