These festive brand activations range from winter-themed whiskey bars to candy bar grottos that promote a new holiday snack range. Whether celebrating Christmas, Easter or Halloween, these festive brand activations use publicity stunts, pop-up retailer stores and sensory events to leave a lasting impression on consumers.
Illustrating the power of experiential marketing tactics, examples like Cadbury's cream egg cafe celebrate Easter while appealing to Millennial audiences rather than just kids. Furthermore, personal care pop-ups like Well + Good's 'Wellness Wonderland' store and RBC's Avion Holiday Shop -- a rejuvenating spa meant to reward the bank's Avion card holders -- promote luxury and relaxation while fostering stronger relationships between a trusted brand and their target audience.
Food and beverage-themed pop-ups like a holiday pantry by President's Choice and Old Speckled Hen's 'Hunt for a Hen' scavenger hunt round out this list of festive brand activations. The examples commemorate important seasonal celebrations while promoting a branded product or service in a memorable way.
45 Festive Brand Activations
45
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
44
Gingerbread House Bank Pop-Ups
This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
43
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
42
Charitable Retail Installations
The Bombas & Gap Campaign Consists of a Good Deed-Powered Machine
41
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
40
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
39
Cozy Pop-Up Shops
Target Curates a Festive Holiday Pop-Up Shop with STORY
38
Fashionable Mall Santas
This Holiday Campaign Features a More Stylish Version of Kris Kringle
37
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
36
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
35
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
34
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
33
Pop-Up Toy Shops
Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys
32
Black Christmas Shops
Kraken Rum's Christmas Pop-Up Shop Celebrates with All-Black Offerings
31
Giant Holiday Retail Playgrounds
Target Wonderland is an Entertaining & Shoppable Christmas World
30
Hot Gin Cocktail Bars
This Pop-Up Bar is Serving Warm Gin Beverages to Combat the Cold Winter
29
Promotional Trick-or-Treat Doors
Knocking on Haribo's Halloween Door Reveals a Selection of Treats
28
Festive Candy Campaigns
Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
27
Coffee Cup Christmas Trees
This Starbucks Christmas Tree is Gingerbread Latte-Scented
26
Pop-Up Ski Lounges
This Asda Christmas Pop-up Replicates an Après Ski Lodge Experience
25
Interactive Holiday Billboards
Burberry's 'Personalized For You Ad' Promotes Consumer Interaction
24
Paper Craft Retail Displays
This Whimsical Window Display Features Intricate Paper Sculptures
23
Wish-Granting Coffee Shops
This Tim Hortons Christmas Campaign Created a Snow-Covered Log Cabin
22
Temporary eCommerce Storefronts
Australia Post is Trialling eCommerce Pop-Ups at Post Offices
21
Holiday Pop-Up Lodges
Fortnum & Mason Will Host Workshops at Somerset House
20
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
19
Holiday Wellness Shops
Well + Good's Holiday Pop-Up Emphasizes Gifting Wellness to Others
18
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
17
Irish-Inspired Pop-Up Restaurants
This Culinary Event Celebrates St. Patrick's Day in Chicago
16
Branded Pop-Up Pantries
The President's Choice Pop-Up is Helping Consumers Prepare Holiday Meals
15
Milk Bottle Christmas Trees
Arla Foods UK is Celebrating the Holidays with a Dairy-Inspired Tree
14
Lunar Christmas Lookouts
This Moon-Gazing Station Ties in with John Lewis' Christmas Advert
13
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
12
In-Store Toy Shops
Crate & Barrel is Temporarily Housing a Land of Nod Store-In-Store Shop
11
Virtual Shopping Displays
eBay's Christmas Displays Let Customers Buy From Real-Life Windows
10
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
9
Greeting Card Trucks
Hallmark's Holiday Truck Helps People Discover the Joy of Sending Warm Wishes
8
Sensory Audio Shops
These Sennheiser Pop-Up Stores Celebrate the Holiday Season
7
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
6
Mystery Bar Tours
Old Speckled Hen's 'Hunt for a Hen' Sent People Out on a Bar Scavenger Hunt
5
Cozy Holiday Lounges
Southern Comfort's Christmas Pop-Up is a Welcoming Place to Kick Back
4
Festive VR Dining Experiences
TGI Fridays' Holiday Experience Transports Diners to the Arctic
3
Pop-Up Christmas Campaigns
Kohl's Pop-Up Truck Encourages People to Share Traditions Online
2
Revived Chocolate Promotions
This Cadbury Chocolate Promotion "Resurrects" Old Candy Bars
1
Digital Santa Claus Selfies
UK Retailer GAME Implemented an Augmented Reality System for Shoppers
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
New Year Whiskey Pop-Ups
Glenfiddich Offers a New Year Iteration of Its Single Malt Scotch Whisky
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Christimas-Themed Pop-Ups
The Miracle Bar is Returning to Toronto This Festive Season
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Fairtrade Easter Candy Collections
The Divine Easter 2024 Collection is Packed with Spring Treats
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Bird-Shaped Marshmallow Treats
Peeps is Set to Launch Four New Products at Different Retailers
Easter-Inspired Personal Care Lines
The Lush Easter Collection Boasts Fun, Non-Chocolate Treats
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Low-Cost Private Brand Treats
These Favorite Day Easter Products are Exclusively at Target
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Collaboration Easter Candy Collections
The Frankford Candy Easter Collection is Packed with Treats
Night-Out Chocolate Campaigns
The Cadbury Spectacularly Nice Promotion Offers a Range of Prizes
Licorice Pop-Up Shops
Lakrids by Bülow is on a Mission to Make People Love a Divisive Treat
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Candy-Filled Egg-Shaped Treats
These Cadbury Easter Eggs Come in Six Varieties
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Festive Rooftop Parking Spots
Aldi Installed a Parking Space for Santa's Sleigh and Nine Reindeer
Branded Candy Easter Products
These Nestlé Easter Eggs Come in Two New Options for 2024
Branded Holiday Candy Collections
The Frankford Candy Holiday Collection is Packed with Options
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Festive Convenience Store Coffees
The 7-Eleven Holiday Coffees are Here for 2023
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Patriotic Popping Candy Bars
Hershey's Limited-Edition Bar was Made for Summer Holidays
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Chocolate Creme-Filled Treats
Cadbury Unveils its Seasonal White Chocolate Creme Egg for Easter
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Seasonal Sharing-Friendly Chocolates
These Cadbury Christmas Products Have Been Shown Off for 2023
Confectionery Range Expansions
Spar Debuts Five New Candy Labels to its Line of Confectionery
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Celebratory Christmas Candy Campaigns
Frankford Candy is Offering Holiday Giveaways Starting Now
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Beloved Holiday QSR Beverages
Starbucks Canada Ushers in the Holiday Season with Festive Offerings
Over-the-Top Easter Desserts
Serendipity3 & PEEPS Teamed Up to Create an Easter Beverage
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Immersive Holiday Pop-Up Experiences
Gay Lea Brings Back Its 'Share Joy by Gay Lea' Holiday Pop-Up
Easter-Themed Chocolate Collections
Thortons Launches its Easter 2023 Collection at UK Stores
Celebratory Springtime Marshmallow Treats
The Peeps 2023 Easter Marshmallow Offerings are Tasty
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Festively Flavored Snack Chips
These Walkers Crisps Flavors are Arriving for the Holidays
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Fine-Dining Bakery Bistros
Bistro Greggs Offers an Elevated Experience from the Bakery Chain
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
Artisan-Inspired Springtime Easter Treats
These Brach’s Easter Products are Limited-Edition
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Pink Winter Pop-Ups
The Immersive Pink Pier Has Returned for Valentine's Day
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Festive Holiday Beverage Lineups
Twice Daily and White Bison Coffee Launch the New Holiday Menu
Celebratory Seasonal Chocolate Products
Hershey Seasonal Treats are for Valentine's and Easter
Holiday Mental Health Campaigns
This Walkers Mental Health Awareness Campaign is Honest
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Candy Cane Milkshakes
Bruxie Just Added a New Candy Cane Shake for the Festive Season
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Holiday-Ready Whisky Cocktails
Grant's Whisky Introduces Tailored Cocktails for the Holiday Season
Seasonally Shaped Springtime Treats
The Mars Wrigley 2023 Easter Range is Expansive
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Convenient Christmastime Foods
The Co-op 2023 Christmas Food and Drink Ranges Have Been Debuted
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Christmasy Convenience Retailer Promotions
The 7-Eleven Holiday Deals are Here for 2023
Football-Focused Candy Campaigns
Cadbury 'Win a Day in their Boots' Promotion Celebrates Soccer
Winter-Themed Chocolate Packs
Ritter Sport Travel Retail Edition Winter Selection Tower is Tasty
Festive Marshmallow Candy Products
These Peeps Holiday Products Come in Seven Options
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Seasonal Grocer Celebrations
Natural Grocers AUTUMNFEST Offers Ample Discounts
Accessible Festive Grocer Products
The ALDI Holiday Assortment Has Over 70 New Items
Springtime-Themed Snack Cakes
The Tastykake Easter Packaging Encourages Gifting
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Festive Prepackaged Sandwiches
The Urban Eat Festive Range Includes New and Returning Favorites
Branded Springtime Easter Treats
These Frankford Candy Easter Products Come in Five Options
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Expansive Grocer Holiday Promotions
Natural Grocers Holly Deals Offer Up to 46% Off Products