These February 2018 interactive trends range from branded breakfast emojis to fast food dining events. While Thomas' Bagels decision to use emojis in its latest campaign speaks to the brand's desire to reach a younger, Millennial audience, experiential marketing examples like Leon's speed dating event illustrate a unique Valentine's Day promotion that targets the restaurant's single patrons.
Other innovations to note include Tiffany & Co.'s digital tattoo shop tool which is an interactive platform that lets consumers customize the company's famous blue boxes with DIY artwork. While synonymous with heritage and tradition, the luxury-minded brand opts for an unexpected marketing approach by offering personalized packaging that is designed by the consumer themselves.
VR sampling events and scent-connected text messages round off this list of February 2018 interactive trends and speak to consumers growing desire for immersive and digitally connected marketing tools.
Top 35 Interactive Trends in February
34
Romantic Digital Tattoos
Tiffany & Co.'s Tool Customizes Digital Valentine's Day Tattoos
33
Video Game-Inspired Parkour Gyms
This Gym Transformed to Resemble a Level from Sonic Forces
32
Autonomous Flying Sculptures
Studio Drift x BMW's Immersive Project Was Shown at Art Basel 2017
31
VR Sampling Experiences
Président Cheese's 'Taste with A Pro' Pairs Food and Recipe Creation
30
Bartering Sweet Shops
Cadbury's 'Glass and a Half' Pop-Up Accepts Knick-Knacks for Chocolate
29
Chocolate-Centric Pop-Up Camps
Cadbury's 'Creme Egg Camp' Appeals to Hungry Chocolate Lovers
28
Fast Food Dating Events
Leon is Hosting a Speed Dating Event for Valentine's Day
27
VR Store Openings
IKEA Kicked Off the Opening of a New Location with Virtual Reality Experiences
26
Candy-Inspired Salon Pop-Ups
Mars' 'Sweet ReTREAT' Will Pamper Friends on Valentine's Day
25
AI Shopping Assistants
At CES 2018, Suning and Emotibot Introduced the Smart Retail Solution 'Sue'
24
Branded QR Code Variations
Amazon Has Been Trialling Its Own QR Code Style Called SmileCodes
23
Scent-Driven Matchmaking Campaigns
Match's 'Eau.M.G' Shares a Prospective Partner's Scent
22
Personalized Ride Share Videos
Year with Uber Turns a Rider's 2017 Trip History into a Music Video
21
Poetic Dining Events
LoneWolf's Supper Club Puts a Spirits-Infused Spin on a Burns Night Dinner
20
Voice-Activated Whisky Assistants
Johnnie Walker's Skill for Amazon Alexa Places Orders and More
19
Theatrical Dinner Events
'The Glenfiddich Burns Night Experiment' Challenges Traditions
18
Avocado Selfie Emojis
'Avocados From Mexico' and Inmoji are Introducing a New "Picmoji" Feature
17
Sensory Cocktail Tastings
The Rivington Gin Garden Has Visitors Select Cocktails from Scents
16
Freezing Parka-Testing Rooms
Woolrich's 'Extreme Weather Condition Room' is Negative 20 Degrees
15
Breakfast-Themed Alarm Tones
Einstein Bros.'s New Wake-Up Tones Mimic Morning Breakfast Essentials
14
Musical Adoption Campaigns
Spotify Created Adoptify with an Animal Shelter to Offer Music for Dogs
13
Scent-Connected Text Messages
'Scent by Downy' Pairs Popular Words with Branded Scents
12
In-Store Boxing Rings
'Lamyland' is Taking Place in Selfridges London on Oxford Street
11
AI Beauty Advisors
The Revieve Beauty Advisor on Amazon Alexa Makes Tailored Recommendations
10
Complimentary Autonomous Vehicle Rides
Lyft is Partnering with nuTonomy to Give Free Rides at CES
9
Authentic Family Spotlighting Ads
Kraft's Super Bowl Ad Will Feature Real American Families
8
Poetic Sick Bag Campaigns
easyJet is Inviting Travelers to Write Valentine's Day Love Poems
7
Breakfast-Themed Emojis
Thomas' Bagels is Using the Popularity of Emojis to Advertise Bagel Day
6
Meditative QSR Videos
The 'KFC Comfort Zone' Shares Relaxation, Mindfulness and Affirmations
5
Branded Sound Baths
Bompas & Parr and Christie's Restorative Experience Heals Through Sound
4
Happy Thought-Powered Machines
The Power of Optimism Machine Can Fill a Glass of Water
3
Decorating Assistant Chatbots
'Hazel' is a Smart Assistant from HGTV on Facebook Messenger
2
Personalized Football Game Invitations
Tostitos' 'Super Bowl Ads for All' Offer Custom Invitations
1
Rapper-Created Cocktails
Hennessy and A$AP Ferg Collaborated on a Campaign and a Cocktail
Related Ideas
Same-Sex Gift Sets
FOREO's HIS & HIS Gift Set Include Two Silicone Toothbrushes
Strawberry Cream Liqueurs
Baileys Strawberries & Cream is Launching as a Limited-Edition Flavor
Productivity-Boosting Meditation Pods
Open Vessel's Meditation Pods Offer Peace in the Workplace
Autonomous Retail Vehicles
'e-Palette on Demand' is Toyota's Plan for the Future of Shopping
Re-Imagined Lingerie Collaborations
Frank and Oak X Sokoloff's Second Line is Chic and Comfortable
AR Football Stadium Seats
2018 Super Bowl Seats Can Be Viewed Through StubHub's AR Stadium Model
Impenetrable Enforcement Cars
The Autonomous Police Vehicle Displays Alerts to Motorists
Ultra-Comfortable Accommodation Buses
The Neoplan 'Aero 24-7' Autonomously Drives Through Streets
Weight Loss Drive-Thrus
The Weight Watchers Drive-Thru Serves "Healthy & Happy Meals"
Design-Conscious Internet Radios
The auna 'connect 150BK' Provides Users with Immersive Access
Concept Air Taxis
Bell Helicopter Air Taxi is the First Approach to a New Form of Urban Transport
Vintage Wireless Smart Speakers
Klipsch Unveiled Smart Speakers with a Vintage Look at CES 2018
Sliding Whisky Packaging
MW Luxury Packaging Created a Premium Design for Johnnie Walker
Video Game Gambling Machines
GameCo's Arcade-Inspired VGM Appeals to a Millennial Audience
Baby Clothing Rental Services
'Tchibo Share' is an Online Baby Clothing Rental Service
Chocolate-Centric Pop-Up Camps
Cadbury's 'Creme Egg Camp' Appeals to Hungry Chocolate Lovers
In-Car Sampling Campaigns
'Cargo' is Teaming Up with Red Bull for the Super Bowl
Fast Food Dating Events
Leon is Hosting a Speed Dating Event for Valentine's Day
Tech-Powered Cycling Stunts
Cyclist Max Lippe is Taking on 2800 Miles with The Help of Technology
Futuristic Holiday Feasts
Bompas & Parr's 'The Future of Christmas' Imagines a Next-Gen Dinner
Hip Hop Artist Statues
These Spotify Statues are on Display at the 'RapCaviar Pantheon'
Hairbrush Dispensing Pumps
Raepak's Liquid Pump Applicator Takes the Shape of a Hairbrush
Limited-Edition Valentine's Underwear
These Me Undies V-Day Underwear Styles Have Matching Sets
Experimental Japanese Whiskies
Suntory's Newest Japanese Whisky Collection is Unique and Exclusive
Sherry-Based Vermouths
Vermouth La Copa by Gonzales Byass Offers Depth to Classic Cocktails
VR-Streaming Olympic Events
NBC and Intel Will Stream 2018 Winter Olympic Events on NBC Sports VR
Bacteria-Removing Toothbrush Stands
The Cleontic Cleans One's Tooth Brush with Minimal Effort
VR Fast Food Restaurants
Guests Can Play KFC's 'The Hard Way' at One Remodeled Location
Poetic Dining Events
LoneWolf's Supper Club Puts a Spirits-Infused Spin on a Burns Night Dinner
IOT Kitchen Appliances
The LG Instaview ThinQ Refrigerator is Updated With AI-Controlled Features
Voice-Activated Whisky Assistants
Johnnie Walker's Skill for Amazon Alexa Places Orders and More
Solar-Powered Smart Locks
The Brinks 'ARRAY' Smart Deadbolt is an Eco-Friendly Security Unit
Immersive Narrative-Driven Dining Experiences
MAMAN LE MOT Takes Guests Back to France in 1943
Free-to-Try Nail Salons
JellyNail's "Tryvertising" Gel Nail Concept Shop Offers Advice and More
Fast Food-Branded Game Apps
McDonald's 'McPlay' App Boasts Games and Creative Activities
Video-Looping Apps
Google's 'Scrubbies' App Captures and Remixes Interesting Motions
Statement Velcro Sneakers
The Vans Old Skool Silhouette Has Been Updated with Velcro Straps
Constructivist-Inspired Towers
The MVRDV Building 'Silhouette' is a Modern Multi-Use Tower Block
Affordable Capsule Collections
Off-White's 'FOR ALL' is a Unisex Line of Affordable Goods
Dating Show Winter Games
The Bachelor Winter Games Will Premiere During the Winter Olympics
Super-Tall Financial Towers
The Ping An Finance Center is the Fourth-Tallest Building in the World
Gin-Themed Spas
'The Gin Spa' is "the Very First Botanically Inspired Day Spa in the World"
Voice-Controlled Paper Kits
Google's Paper Signals Lets Users Build Voice-Controlled Paper Objects
Cryptocurrency Chicken Buckets
KFC's 'Bitcoin Bucket' Can Only Be Purchased with Bitcoin
Functional Pregnancy Test Ads
IKEA Debuted a New Ad That Doubles as a Pregnancy Test
Branded QSR Holiday Products
The KFC Limited 2017 Holiday Collection is Vintage and Funky
Commercial-Grade Juicer Appliances
The Breville Juice Fountain XL Packs a 1,200 Watt Motor
Charitable Pet-Centric Coffees
The Puppy Bowl's Coffee for Charity Supports Shelter Pets
Cryptocurrency Tax Tools
'Crypto Tax Prep' by Happy Tax Helps Sort Out Taxes on Crypto Gains
Experimental Couture Collections
Ronald Van Der Kemp's Spring 2018 Inspiration is Multifold
Vodka-Infused Candy Treats
The Sugarfina 'Vodka Is Always a Good Idea Candy Bento Box' is Boozy
VR Media Platforms
'Plex VR' Creates a VR Viewing Environment for 3D and 360-Degree Videos
Expansive Cheese Tea Chains
The Cheese Tea Craze Has Spread to the U.S as Happy Lemon Retails It
Wearable 3D Content Cameras
The 'Jedeye' 3D Wearable Camera Captures Stereo Footage Seamlessly
Driverless Car Upgrade Kits
The X-Matik 'LaneCruise' Turns Any Car into an Autonomous One
Theatrical Dinner Events
'The Glenfiddich Burns Night Experiment' Challenges Traditions
Ephemeral In-App Shops
Snapchat's 'Snap Store' is Stocked with Limited-Time Merchandise
Avocado Selfie Emojis
'Avocados From Mexico' and Inmoji are Introducing a New "Picmoji" Feature
Sensory Cocktail Tastings
The Rivington Gin Garden Has Visitors Select Cocktails from Scents
Headset-Free AR Screens
The Realfiction 'DeepFrame' Debuted Impressive Capabilities at CES 2018
Bespoke 3D-Printed Gold
The Precious Project Produces Custom 3D Printed Jewelry in the UK
Ultra-Realistic Kid Cities
At KidZania, Kids Role-Play Adult Jobs and a Earn Mock Money
Special-Edition Chocolate Eggs
Cadbury's is Now Selling Prized White Creme Eggs in Select Stores
No-Fee Credit Cards
Nubank Offers an Alternative to Banking at Large Institutions
Gothic Bath Kits
Hot Topic Released a Gothic Anti-Valentine's Day Bath Kit
Multi-Sensory Chocolate Tastings
'Ferrero Rocher: Behind the Layers' is an Immersive Experience
AI-Driven Autonomous Vehicles
Nvidia's Drive IX is Powered by VW and Uber Autonomous Vehicles
Candy-Paired Underwear Packaging
The MeUndies x Sugarfina Bento Box is Filled with Gummy Treats
Layered Creme Egg Trifles
Cadbury Has Unveiled a Giant Creme Egg Trifle Ahead of Easter 2018
Experimental AR Apps
Mozilla's WebXR Viewer Lets Users Create and Experience AR
Sculptural Emoji Artwork
Laura Owens's iMessage Sticker Pack is Exhibiting at The Whitney Museum
Curated Wedding Flower Collections
Bloominous Simplifies Planning with Themed Flowers for Weddings
Frozen Valentine's Day Treats
The Dairy Queen Dipped Strawberry with Ghirardelli Blizzard is Tasty
Miniature QSR Restaurants
A Mini KFC Location is Operating in Portland, Maine
High-End Immersive Gamer Speakers
At CES 2018, Razer Announced the Nommo Speaker Line for Gamers
Motion Sickness-Preventing Devices
This VR Immersion Add-On Stops the Wearer From Feeling Nauseaus
Mindful Dating Services
'MeetMindful' Helps Like-Minded Users Connect on What Inspires Them
Anime Princess Menus
Universal Studios Japan is Launching a Special Sailor Moon Food Menu
Digital Unboxing Experiences
Foot Locker's Snapchat Unboxing Lens Helps Fans Discover New Shoes
Digital ID Apps
The Deltic Group and Yoti are Streamling the Entry Process to Bars and Clubs
Using Creativity to Re-Define a Genre
George Egg, Stand-Up Comedian and Anarchist Cook
Amorous Gin Spirits
Eden Mill is Launching a Special-Edition 'Love Gin' for Valentine's Day
Chinese Holiday Whisky Bottles
Johnnie Walker's Special-Edition Bottle Marks the Year of the Dog
Voice-Activated Bathroom Fixtures
Solutions with KOHLER Konnect are Being Showcased at CES 2018
Gamified Play Structures
UGO Playground Brings Video Game-Style Experiences Outdoors
Burger Chain Hot Chocolates
In-N-Out Now Offers Hot Cocoa at Select Restaurants
LTE-Enabled Security Systems
The Abode iota Offers a New Way to Protect Your Home at CES 2018
Charitable Beer Ads
Stella Artois' 'Taps' Super Bowl Ad Aims to Improve Clean Water Access
High-Fashion Millennial Pink Jackets
Alpha Industries Released a New Light Pink Bomber Jacket
Voice Assistant Car Accessories
The Anker 'Roav Viva' Brings Amazon Alexa to Your Vehicle
Pancake-Themed Holiday Sweaters
IHOP is Selling Special Charitable Sweaters for Christmas
Maple Tree Adoption Campaigns
Kettle Ridge Farm is Inviting People to Adopt a Maple Tree
Music Preference Dating Apps
The 'soundm8' Musical Dating App Bases Matches on Your Tune Taste
VR-Assisted Sports Training
The US Ski and Snowboard Team is Using VR to Prepare for Future Events
Politically Charged Burger Ads
The Whopper Neutrality Ad is a Political Push from Burger King
Exclusive Brazilian Spirits
Avuva Cachaca's Latest Offerings Celebrate Unique Regional Flavors
4DX Movie Screenings
Japanese Audiences Got to Experience an Immersive 4DX Last Jedi Screening
Virtual Reality Gyms
Black Box VR Give Everyday Workouts a Video Game Twist
Affordable Pink Makeup Brushes
MISS A's 10-Piece Brush Set is Retailing $1 Brushes
Future-Focused Social Media Apps
The 'Willy' App Stores Posts and Shares Them in the Future
Indie Game Subscription Services
'Gamelyst' Offers a Curated List of Titles for Users to Play
VR Tank Video Games
'World of Tanks VR' is in Development and Will Use Location-Based VR
Spherical Space Satellites
Rocket Lab's Disco Ball is the 'Brightest Thing in the Night Sky'
Gravy-Based Cocktails
KFC's Recipes for Savory Cocktails Cater to a Demand for Stock-Based Drinks
Voice Assistant Smoke Alarms
The First Alert Onelink Safe & Sound Smart Alarm is at CES 2018
Avocado-Topped Breakfast Meals
The Einstein Bros. No Yolk Breakfast Sandwich is a Lighter Option
Tourist-Targeted Payment Platforms
Lacoste's Use of the Alipay System Attracts Foreign Shoppers
Charitable Coffee Gift Cards
Starbucks and Spotify Collaborated on Limited-Edition Gift Cards
Personalized Football Game Invitations
Tostitos' 'Super Bowl Ads for All' Offer Custom Invitations
WiFi Router Speakers
The ASUS 'Lyra Voice' Eliminates WiFi Dead Spots and Has Amazon Alexa
Humorous Exclusive Candy Ads
This Exclusive Skittles Ad Will Play for Only One Person
Chinese Language Smart Speakers
The 'Raven' H is Baidu's Smart Speaker for the Chinese Market
Fantastical VR Roller Coasters
The 'Final Fantasy XR' Ride Will Open at Universal Studios Japan
Ridesharing Karaoke Campaigns
Absolut's 'Uber Karaoke' Reminds That It's Fun to Get Home Safely
Football-Themed Bean Dips
Tostitos' Game Day Dip is Ideal for Super Bowl LII
Festive Holiday Flights
easyJet's "Captain Claus" Offers Special Santa Greetings to Travelers
Cocktail Brand Denim
Bethenny Frankel's Skinnygirl Brand is Expanding to Include Skinnygirl Jeans
Sponge Eyeshadow Pens
Tpsy's Double-Sided Eyeshadow Pen Features Sponges Dipped with Pigment
Voice Assistant Soundbars
The Polk Audio Command Bar Showed Off Amazon Alexa Support at CES 2018
VR Retirement Announcements
Elton John's Yellow Brick Road Tour is Anticipated With a VR Video
Energetic Celebrity-Backed Sportswear Ads
Adrianne Ho and Dua Lipa Were a Part of This adidas Spot
Musical Menu Bars
'SpotMenu' Lets Mac Users Put Music Players Into Their Menu Bars
Child-Focused VR Games
'Stunt Corgi VR' Gives Players Control Over Cute Furry Companions
Heart-Warming Driving Ads
The #SheDrives Campaign is Nissan's Celebration of Social Change
Gender Barrier-Breaking Colonels
Reba McEntire is the First Female to Play KFC's Colonel Sanders
VR Psychological Thriller Games
'The Inpatient VR' is a Prequel to the Hit PS4 Game 'Until Dawn'
Limo-Ordering Apps
SuperShuttle Lets San Antonio Locals Order Black Cars to the Airport
Festive Donut-Glazing Videos
Krispy Kreme's 'Happy Holiglazer' is an Alternative Yule Log Video
Show Down Ad Teasers
The Doritos and Mountain Dew Super Bowl Teaser Brings Two Ads Into One