French engineer Louis Réard invented the bikini and named it after Bikini Atoll, a Pacific Ocean site for nuclear weapon tests in July 1946. The explosive bikini origins are nothing compared to the popularity of the beachwear.
As bikinis become smaller and smaller, the explosive bikini business has become bigger and bigger. Bikinis are a billion-a-year business and have bolstered spin-off industries like bikini waxing and sun tanning booths.
Implications - Products featuring an element of sex appeal are attractive to those who want to better their appearance. Consumers are looking for items that will make them appear more seductive. In order to achieve this, companies could focus on this element of sexuality.
100 Explosive Bikini Designs
91
Tennis Players as Bikini Models
Tennis Beauties in Sports Illustrated Swimsuit Issue 2009
90
World Map Body Paint Bikinis
Sports Illustrated Swimsuit Issue 2009 Shows Worldly Brooklyn Decker
89
Liquid Bikinis
The Ashley Greene Body Paint Photoshoot for Sobe is Tantilizing
88
6'8" Bikini Models
'Amazon Eve' Poses for Zoo Weekly Magazine
87
$30 Million Bikini
Molly Sims Models Luxury Swimwear
86
Unconventional Swimwear Shoots
The AnOther Magazine 'Making Waves' Editorial
85
Supermodels Gaining Weight
Will Karolina Kurkova's Controversy Spur Acceptance?
84
Race Car Drivers as Bikini Models
Danica Patrick Poses For Sports Illustrated Swimsuit Issue
83
Frilly Bikini Bottoms
The Kim Wormgoor 'Kymare' Swimwear Line is Casually Beautiful
82
Barely-There Bikinis
Scandalous Swimsuits to Flaunt Nearly Everything You've Got
81
Bikini Camo
ScarArt Tattoos Help Beach Body Blues for Women With Scars
80
Flirty Poolside Fashion
Candice Swanepoel for Zeki Triko Shows Off Summer's Hottest Styles
79
Bikini Baristas
Cafe Di Vang 2 in Vietnam Serves Coffee With a Side of Skin
78
iPod Bikini
Did Apple Buy Product Placement in the Sports Illustrated Swimsuit Issue?
77
The Bubble Wrap Bikini
Two Fun Pastimes in One
76
Humanimal Bikini Photography
Nick Rudnicki Shows Us the Sexy Side of Inter-Species Offspring
75
The Cult of Leia's Metal Bikini
74
Post-Pregnancy Bikini Shoots
Gisele Bundchen Gets Back to Work for Calzedonia Summer 2010 Ads
73
LED Bikinis
Sexy or Wierdest LED Design Ever?
72
Sexy Mobile Phone Ads
LG Bikini Campaign
71
NBA Dancers as Bikini Models
Pom Poms in Sports Illustrated Swimsuit Issue 2009
70
Bikini-Clad Baristas
Java Girls Blends Hooters and Starbucks
69
Poolside Pooch Fashion
Paris Hilton Guess 2009 Spring/Summer Ad Includes Her Chihuahua
68
Bikini Vegemite Wrestling
Australians Celebrate with No Holds Barred
67
Sultry Water Goddesses
Kim Kardashian Floats as an FHM South Africa Featured Girl
66
Sexy Celebrity Stomach Surveys
Senior Helen Mirren is #3
65
PETA's New Ad Campaign
Alicia Mayer in a Lettuce Bikini
64
The Evolution of the Bikini in Photos
From the 1950s to the Future
63
Beach Babe Paintings
Hilo Chen Depicts Photorealistic Bikini-Clad Women
62
Celebrity Swimwear Lines
Liz Hurley's Bikini Range for Mango
61
Bikini Pants
Jeans With Integrated Thongs
60
Bikini Model Statues
Blush: Stop Nudism
59
Soy Swimwear
Nikster's Eco Bikinis
58
Carved Vegetable Bikinis
The 'Big Is In' Campaign by Magimix
57
Water-Soluble Bikinis
Dissolving Bathing Suit is Perfect for Summertime Revenge
56
Bikini Tan Editorials
Catherine McNeil in the Vogue Paris June/July 2010 Issue
55
Bikini Thigh Highs
The Natasha Poly Shoot for Vogue Paris May 2010
54
Bikini Beach Burgers
Does Audrina Patridge for Carl's Jr. Make Junk Food Look Sexy?
53
Eco-Savvy Swimsuits
Sassy Sustainable Swimwear for the Environmental Fashionista
52
Blue Jean Swimwear
Micro Denim Bikinis and Briefs for Fashionable Bathing Beauties
51
Reality Mom Paparazzi
Kate Gosselin Gets Media Attention in Tiny Beach Bikini
50
Beaded Couture Swimwear
These Bikinis by Gisele Gomez of Bead-Mania Clothing Double as Lingerie
49
Voluminous Hair Shoots
The Izabel Goulart Pile Winter 2010 Shoot has a Sporty Feeling
48
Blossoming Bikinis and Contrast
Tibi and Smilovic at The Miami Mercedes Swimwear Show
47
Road Warrior Bikini Fashion
Wilfredo Alexander Channels Mad Max for His Wilhelmina FW 2010 Shoot
46
Aztec Bikinis
'Endless Summer' in Flare June 2010 Shows Vibrant Geometric Patterns
45
Vintage T-Shirt Swimwear
Vin-T Bikini Recycles Old Garbage into Something New
44
Fish Skin Bikinis
Angie & Penny Make Swimwear and Accessories from Tilapia Skin (UPDATE)
43
Inflatable Bikini
Actually Intended to be a Safety Flotation Device
42
Malignant Mole Bikini
41
Beach Coat Flashers
Bikini Clad Girls Promote Queensland as Sun Destination
40
Bandeau Bikinis
The J.Crew Swimwear 2010 Collection is Sizzling Yet Simple
39
Classy Water Gets Trashy
Perrier Ads
38
3-D Bikinis
Isabeli Fontana Struts Her Stuff for Vogue Mexico April 2010
37
Post-Baby Bikini Shoots
Alessandra Ambrosio Sizzles for Victoria's Secret
36
Fake Metal Bikinis
'Organic Armor' Bustier Sets
35
UV Sensitive Beach Wear
34
Upside Down Bikinis
Aya Hirano's Fashion Blunder Boosts Career
33
Vegetable Bikinis
PETA's 'Lettuce Ladies' Promote Vegetarianism (UPDATE)
32
Webbed Bikini Celebtography
The Lindsay Lohan and Indrani Shoot Shows Potential Romance
31
Boudoir-Ready Bikinis
Ocean Drive July/August 2010 Issue Features Model Irina Sheik
30
Bikini Game Controllers
The Geekini
29
Bow Tie Bikinis
The Lorenzo Martone Swimwear Collection Brings NYC Attitude
28
Smart Bikini with Built in UV Meter
27
Psychedelic Palm Frond Bikinis
The H & M Swimwear 2010 Collection is Fantastically Tropical
26
Metal Bikini Details
Vitamin A Adds Hardware to New Swimwear Line
25
Whimsical Swimsuits
B. Swim Bikinis Evoke Fun for Summer 2009
24
Layered Swimsuits
Robert Ceranowicz's Elle Poland Editorial is Perfect for Indecisive Divas
23
Funky Hippie Lookbooks
Benetton Accessories Spring 2010 Features Model Gwen Lu
22
Smeared Bikini Portraits
Chloe Early Paints Idescribable Oil Paintings
21
Mermaid Bikinis
The Paris Hilton Swimwear and Lingerie Collection for Spring 2010
20
Live Shower Crooning
The Burger King Singing in the Shower Campaign
19
Bathing Suit Bowling
Esthe WAM Hair Remover Commercial Sends Girls Down the Lane
18
Temporary Bikini Ink
Completely Bare New York's Airbrushed Tattoos are Ultra Luxurious
17
Layered Swimwear
Cala Ossidiana's S/S '09 Collection Gets Creative With Bikinis
16
Activist Swimsuits
The Katharine Hamnett for Yooxygen 'Save the Sea' Beachwear
15
Corn Chip Fashion
Doritos Bikini Finalist for Best Use of Junk Food
14
UV Sensitive Bikinis
Beads Indicate Degree of Sun Exposure
13
Safari Swimsuits
Jessiann Gravel in Elle Canada June 2010 Delivers Wild Beach Style
12
$3,000 Bikinis
Pistol Panties ‘Anita' Bling-Kini is Covered in Swarovski Crystals
11
Tropical Two-Pieces
Diane Von Furstenberg Resort Wear 2010 is Colorful
10
Bikini Lawn Service
A New Way to Create Controversy
9
Chic Sustainable Swimwear
Deux FM's Mystique Bikini is Sweet & Eco-Savvy
8
Bikini Finance
Trident Pogo Stick Girls Are Selling Insurance
7
Bikini-Clad Airplanes
Sports Illustrated Sponsored Boeing Has Swimsuit Models On Planes
6
Made-to-Measure Swimsuits
Biondi Couture Bikinis
5
TV Star Bikini Shoots
Amber Lancaster Proves You Have to Be Beautiful to be on TV
4
Digital Calendar Girls To Go
Mobile Calendarettes
3
Bikini-Clad War Games
'Warriors of Elysia' Uses Women in Bikinis as Its Protagonists
2
Shamrock Bikinis
'999 Nudes' to Promote £9.99 Aer Lingus Fare for St Patrick's Day
1
Interactive Jacuzzi Girls
SecretSauce Lets You Choose Your Own Adventure In a Hot Tub
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Aviator-Style Swim Goggles
Speedo's Sunny G Goggles Deliver UV Protection
Performance Swimwear Brands
Surface Athletic Launches Canada’s Boldest New Swimwear Brand
Extravagant Dad-Inspired Shoes
New Balance’s 'Tech Explosion' is a Dad Shoe from the future.
Politically-Inspired Runway Collections
Selkie’s The Libertine Collection Channels Feminine Power
Ultra-Flattering Bodysuit Designs
BetterMe's Iconic Catsuits are Alluring and Performance-Driven
Humorous Cocktail-Inspired Pull Designs
The Buzzballz Pool is Affordable and Hilarious
Ultra-Light Intimates Silhouettes
Bloomers Intimates Introduces the Feather Lace Panties in 2025
Coastal-Cool Apparel Collections
Alexis Ren x RVCA Partner to Launch a Swim and Sport Collection
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Giant Balloon Installations
A Kim Kardashian Balloon Takes Over Times Square for Skims Swim Launch
Femme Fatale-Inspired Swimwear Capsules
LSPACE Emphasizes Chic Sophistication with Its New Capsule
Valentine's-Inspired Period Panties
Modibodi Debuts its Valentine's Day Period Underwear Line
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Spring-Ready Contemporary Fashion Collections
boohoo Boasts the Spring Awakening Collection
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Luxe Whimsical Resort-Style Apparel
The St. Regis x Vilbrequin Collection Features Vibrant Prints
Wig-Snatching Games
Exploding Kittens Teased a New Party Game Called 'Snatch Snatch Wig'
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Tailored Americana Summer Fashion
ERL Introduces its New Poison Ivy Collection for SS26
Coordinated Coastal Swimwear
Salty Mermaid Launches Bold Mob Wife Collection for Couples
Liberating Lingerie Collections
ZHILYOVA Creates Feminine Designs That Blur Traditional Boundaries
Color-Rich Swimsuit Collections
TRIANGL Debuts its 'Country Club' Capsule Featuring Beloved Styles
Tropically Inspired Garment Designs
Ashaki Embraces Heirloom-Quality Construction
Surf Wear Collabs
Quiksilver X Pacifico Reunite for Bold Collection Inspired by Baja Adventure
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Locker Room-Inspired Apparel Collections
Lacoste Explores Vulnerability and Victory for SS26
Surf-Culture-Inspired Summer Apparel
Nautica x The Beach Boys Team Up for an Exclusive Collection
Playful Beach-Inspired Tech Lines
CASETiFY x SpongeBob SquarePants Drop a New Collection
Ultra-chic affordable swimwear designs
Mimi Flamingo debuts the stylish 2026 Signature Styles
Vibrant Lingerie Collections
The New Lorette Spring/Summer Collection is Playful and Elegant
Sustainable Statement Swimwear
Stefania Frangista Reimagines Beachwear with Nature-Inspired Design
Offbeat Bath Bombs
The Da Bomb Extreme Collection Includes a Pickle Bomb and a Hair Ball
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
Sustainable Shapewear Lines
The OceanHug Collection by Shapellx is Crafted from Oyster Shells
Shape-Focused Swimwear Lines
YITTY's Swimwear Collection Boasts Its Inclusive Shaping Technology
Nautical-Inspired Sporty Swimwear Capsules
Knix Has Introduced Its Sporty Swim Collection
Fizzing Flavor Bombs
EZ Bombs Drop into Cooking to Add an Explosion of Flavor
Explosive Candy Launches
Warheads Atomic Fizz Sales Detonate Real, Controlled Explosions
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Mediterranean-Inspired Swimwear Collections
Luli Fama Boasts the Escape into the Blue Collection
Cowgirl-Inspired Bikini Collabs
Bella Hadid X Frankies Bikinis Team Up for a Western-Themed Line
Refined Vintage Militaristic Fashion
Studio Nicholson FW25 Refines Military Shapes with Textures
Sustainable High-End Swimwear Brands
Aventura Swimwear Blends High Style with Sustainability
Body-Positive Charm Bikinis
The Billie x Ian Charms Bikini Celebrates Body Hair
Exhilarating Cocktail Perfumes
An Energy Drink Cocktail Inspired iPiccirilli's Shocking Bull
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Bath Bomb-Like Cooking Products
Flavour Bombs are Ready to Be Tossed into a Recipe
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Underwear-Imitating Hybrid Garments
Balenciaga Presents the Cut Off Brief Skirt for FW25
Resort-Ready Apparel Collections
Marie Oliver Unveils a New Collection of Vacation Staples
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Experimental Programmable Clothing
Issey Miyake Debuts a Shape-Shifting Jacket Powered by Steam
Effortlessly Stylish Summer Collections
The BA&SH x Suzie Kondi Collaboration is Free-Flowing
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
European Summer-Inspired Fashion Capsules
SHAN Boasts Spring/Summer 2026 Collection
Destination-Inspired Fragrance Mists
OUAI Created Hair & Body Scents Based on Ibiza & Santorini
Fine Art-Inspired Resort Collections
The Victoria Beckham Resort 2026 Collection Drops
Shaping Swimwear Lines
Miracle by Miraclesuit Offers Smoothing, Sculpting Swimwear Options
Reality Star-Approved Swimwear Lines
Mari Pepin and onewith Collaborate on a Limited-Edition Line
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Sustainable Ocean Waste Swimwear
Speedo Unveils its New Ocean Flex Swimwear Collection
Vintage-Inspired Swimwear Drops
Reformation’s Second Swim Drop Brings Flirty, Eco-Luxe Vibes
Confidence-Focused Underwear Ranges
The Knix Valentine's Day Edit Spotlights Comfy Essentials
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Sunscreen-Themed Beach Competitions
Hawaiian Tropic Hibiscus Cove Will Reward 80 Lucky Winners
Transformative Shaping Dresses
Body by Miraclesuit Offers a Smooth and Sculpted Silhouette
High-Performance Sculpted Fitnesswear
Nike and SKIMS Announced NikeSKIMS, a New Brand for Women
Summery Compression Clothing Collections
The SPANX® Active Range for Summer Has Made its Debut
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
Stretchable Sweat-Activated Yarn Batteries
Researchers are Advancing Wearable Electronics
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Perfumery Tradition-Inspired Fragrances
Vivienne Westwood Debuted the Boudoir Fragrance
Streetwear Label Expansions
KSUBI Unveils KSWIM, The Brand’s First-Ever Swimwear Collection
Groundbreaking Swimwear Constructions
onewith is Fundamentally Reimagining Swimsuit Design
Lace Corset Lingerie Designs
Honey Birdette Summer Campaign Brings Lingerie into Everyday Wear
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Technical Luxury Outerwear
Balenciaga Skiwear 2025 Merges Performance Gear with Urban Design
Menstrual Discomfort Relief Belts
The Hottie Belt Wins the 2025 Rimowa Design Prize
Chic Luxury Skiwear Collections
The Yves Salomon 2025 Skiwear Capsule is Modern and Stylish
Canadian-Made Cruise Collections
SHAN's Cruise 2026 Line Features Fluid Silhouettes
Sculpting Swimwear Collections
Spanx Swimwear Styles Offer Three Compression Levels
Summer Romance-Inspired Swimwear Collections
Pacsun Has Introduced Its Sweetheart Swim Collection
Stylish Beach-Ready Swimwear
Parade’s New Swim Collection Boasts Inclusive Silhouettes
Collaborative Luxe Swimwear
Adriana Degreas X Sabine Getty Debut Vintage a Icon-Inspired Capsule
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Celebrity-Modelled Lingerie Collections
Heidi Klum & Daughter Star Intimissimi's Basics Collection
Collaborative Inclusive Swimwear
Frankies Bikinis and Khy Join on the Cloud Cups Capsule
Ultra-Modern Fashion Boutiques
Zimmermann's New Ibiza Boutique is Chic, Modern, and Minimalist
Inclusive Sustainable Swimwear
SHEILA Features a Unique Range of Activewear-Inspired Beach Styles
Athlete-Inspired Swimwear Campaigns
Kulani Kinis Debuts the Girls Who Go First with Zoë McDougall
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Stylistic Lightweight Beach Shades
Swim Shady is Set to Debut 'The Swim Shady’
Complimentary Sculptural Jewelry Pieces
Spanx Has Announced a Collaboration with L'Enchanteur
Brand Range Expansions
Hunter Bell Expands into Swimwear and Childrenswear with Playful Prints
Patented Swimwear Systems
Sabal Swim Calls Attention to Its CupUp Technology for AA to B Cups
Women's Swimwear Brand Expansions
Chubbies Has Launched Cheekies to Serve a New Demographic
Luxe Comfort-Forward Loungewear
Bloomers Intimates Features Stylish Loungewear Essentials
Elevated Spring Capsules
Psycho Bunny’s 'Spring Drop 3 Collection' Features Poolside Apparel
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Ultra-Breathable Triangle Bralettes
Bombas Introduces the SoftMesh Triangle Bralette
Exclusive Swimwear Pop-Up Stores
LSPACE Opens Its First East Coast Retail Location
Edgy Beachwear Brand Expansions
Swimwear Brand Oséree Dives into Menswear with a Bold Collection
Hybrid Short Designs
Speedo's Lookout Short is Suited for Aquatic and Land-Based Activities
Elegant Sporty Swimwear
The Lacoste Swimwear Collection Features Vibrant Colors and Functionality
Elevated Utility Swimwear Collabs
Carve Designs x Lisa Moir To Launch Zen Lux Swimwear Capsule
Print-Forward Collaborative Swimwear Capsules
Kulani Kinis and Oceanus Launch At The After Party
Vacation-Themed Children's Sleepwear
The Petit Lem Tropicana Collection Spotlights Vibrant Prints
Customizable Tanning Pools
SLOOSH Launched a Mix-and-Match Inflatable Tanning Pool Collection
Resort Utility Capsule
Engineered Garments x GU SS26 Reworks American Resort Wear with Utility
Comfortable Women's Liners
Skimpies is an Essential Underwear Replacement for Women
Revolutionary Activewear Fabrics
Coolia Activewear Boosts Performance and Sustainability
Archetype-Driven Fashion
AELIZA Case Study 4: Your Life Explores Identity Through Clothing
Dreamy Summer Swimwear Collections
TRIANGL's MIRAGE drop Brings Sun-Soaked Swimwear to August
Limited-Edition Swim Trunks
Mack Weldon X Bather's Swim Trunks are Quick Dry and Comfortable
Coastal Utility Wear
Nanamica Spring/summer 2026 Collection Explores Ocean-Influenced Garments
Rapper-Backed Swimwear Lines
Megan Thee Stallion's 'Hot Girl Summer' Swim Line Arrives at Walmart
Faux-Piercing Push-Up Garments
SKIMS Presents the Ultimate Pierced Nipple Push-Up Bra
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Flexible Underwire Bras
Wacoal's Industry-First EverFlexing Bra Adapts Across Six Sizes
AI-Powered Bra Fitting Platforms
The 'Brarista' Platform Streamlines Undergarment Fittings
One-Legged Luxury Fashion Jeans
Coperni Continues to Initiate Conversation with One-Legged Jeans
Empowering Shapewear Collections
Popilush Debuted Its Latest Capsule at 'Meet Me in New York'
Nature-Inspired Denim Collections
Yoga Jeans Releases Bloom-Named Spring-Summer 2025 Line
Strikingly Chic Resort Collectons
The Saint Laurent Resort 2026 Collection Focuses on Contrasts
Men's Summer Swimwear Capsules
Vilebrequin x Joel Mesler's Collection is Inspired by Pool Culture
Hotel Anniversary Renovations
25hours Hotel Bikini Berlin Marks 10 Years with an Interior Refresh
Stretchy Basics Collections
YITTY Introduces the New Stretchy Fit Collection
Bubble-Inspired Bulbous Stools
Studio Ololooo Designs the Dynamic Bubble Stool
Comfort-Forward Swimsuit Capsules
onewith x Claire Buckley Launch an Underwear-Like Collection
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Parisian Altheisure-Style Sleepwear
BED Sleepwear Debuts Adjustable Satin Loungewear
Artful Hotel Renovations
Studio Aisslinger Updates 25hours Hotel Bikini with Eclectic Details
Coastal-Inspired Fashion Collections
U.S. Polo Assn. Debuts Its Sporty Spring/Summer Collection
Print-Focused Swim Lines
With Jean Showcases its 'Fioretta' Collection for the Summer Swim Season
Limited-Edition Swimwear Collection
Andie Debuted The Andie Collection For Target Shoppers