Doritos brand corn chips had some kind of contest in Peru that had something to do with the best use of their corn chips. Bikini top and bikini bottom join guitar pick as the top three uses for Dorito brand corn chips.
I wish I would have known about the contest before it ended, I'm sure my Doritos brand corn chip crucifix would have been a hit just before Lent.
Implications - Companies can challenge consumers to come up with innovative ideas and concepts based off of their products. By doing this, the company creates a PR initiative that can continue in the future years to come as well as garner publicity.