Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Doritos Bikini Finalist for Best Use of Junk Food

 - Feb 24, 2009   Updated: Jul 13 2011
References: doritos.pe
Doritos brand corn chips had some kind of contest in Peru that had something to do with the best use of their corn chips. Bikini top and bikini bottom join guitar pick as the top three uses for Dorito brand corn chips.

I wish I would have known about the contest before it ended, I'm sure my Doritos brand corn chip crucifix would have been a hit just before Lent.

Implications - Companies can challenge consumers to come up with innovative ideas and concepts based off of their products. By doing this, the company creates a PR initiative that can continue in the future years to come as well as garner publicity.