The latest issue of Ocean Drive July/August 2010 has model Irina Sheik in an editorial spread called 'Swim Fan.' Taking a cue from the title, Sheik looks like she is definitely a swim fan of all the smokin' bikinis and one-pieces featured in this shoot.
The editorial was photographed by Yu Tsai. The shoot is simple with a blank backdrop, focusing all the attention on Sheik and the stunning swimsuits. Have a look at the gallery for your sneak peek at the Ocean Drive July/August 2010 issue.
Key Themes Behind This Trend
- Boudoir-ready Bikinis
- Opportunity for lingerie brands to create a line of seductive swimwear.
- Swim Fan Concept
- Potential for swimwear retailers to create campaigns and events around the idea of being a swim fan.
- Editorial Shoots
- Opportunity for fashion magazines to feature swimwear in a minimalist and attention-grabbing way.
Where This Applies
- Lingerie
- Lingerie brands can tap into the swimwear market by offering seductive boudoir-inspired bikinis.
- Swimwear Retail
- Swimwear retailers can leverage the concept of being a swim fan to engage customers through campaigns and events.
- Fashion Publishing
- Fashion magazines can create editorial shoots showcasing swimwear in a visually captivating and minimalist style.
