In an effort to promote the dull world of insurance to a younger audience, obviously males in particular, the latest campaign from UK Insurance Broking Company, Trident, features three scantily-clad models bouncing up and down (in slow motion, a-la-Baywatch) on pogo sticks.
‘The Trident Girls’ online advertisement, released on October 1, has been receiving a lot of attention on YouTube, generating over 150,0000 views in the first 7 days.
It seems insurance isn’t so boring after all!
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