French engineer Louis Réard invented the bikini and named it after Bikini Atoll, a Pacific Ocean site for nuclear weapon tests in July 1946. The explosive bikini origins are nothing compared to the popularity of the beachwear.
As bikinis become smaller and smaller, the explosive bikini business has become bigger and bigger. Bikinis are a billion-a-year business and have bolstered spin-off industries like bikini waxing and sun tanning booths.
Implications - Products featuring an element of sex appeal are attractive to those who want to better their appearance. Consumers are looking for items that will make them appear more seductive. In order to achieve this, companies could focus on this element of sexuality.
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