We get the sexy part. Bikinis = Sexy! What do bikinis have to do with being green, though? At Niksters, their bikinis are made from sustainable soy, organic cotton, bamboo, and other natural fibers which all promote a healthy and sustainable lifestyle.
Niksters accessorizes their swimsuits with shells, pearls, stones, bamboo, and coconuts. They use recycled materials in their packaging and they even give 5% of their gross sales to globally responsible charities!
Implications - Companies can see an increase in their target demographic by taking the initiative to go green. These days, eco-friendly sales items are progressively becoming a more popular idea due to consumer awareness of the impact of their actions.