Aya Hirano's Fashion Blunder Boosts Career
Going Like Sixty — November 12, 2008 — Pop Culture
References: sankakucomplex
Aya Hirano, anime star, Japanese pop singer, took a major fashion hit when she showed up on the web wearing a bikini all farked up.
However, switching the bottoms with the tops didn't seem to hurt her modeling career as she has a major spread in Comic Charge November issue. In it, she shows off a full-on sportswear look as well as a very pink outfit.
Implications - The rise of strange fashion trends, even those that were accidental in nature, speak to the power of celebrity endorsement in today's society. Whatever the culture, country or genre, if an idolized icon is seen with a particular product, that product's market power will increase dramatically.
However, switching the bottoms with the tops didn't seem to hurt her modeling career as she has a major spread in Comic Charge November issue. In it, she shows off a full-on sportswear look as well as a very pink outfit.
Implications - The rise of strange fashion trends, even those that were accidental in nature, speak to the power of celebrity endorsement in today's society. Whatever the culture, country or genre, if an idolized icon is seen with a particular product, that product's market power will increase dramatically.
Trend Themes
1. Celebrity Endorsement - The accidental trend demonstrates how powerful a celebrity endorsement can be in boosting sales and popularity of a product.
2. Strange Fashion Trends - The rise of strange fashion trends, even those that were accidental in nature, suggests that there is potential for disruptive innovation in the fashion industry.
3. Sportswear Fashion - Aya Hirano's modeling career boost in sportswear fashion suggests that there will be new opportunities for growth in this sector.
Industry Implications
1. Fashion Industry - The fashion industry may benefit from new innovations and experimentation with strange fashion trends to attract more consumers.
2. Celebrity Endorsement Industry - The celebrity endorsement industry may see increased demand as businesses seek influencers to promote their products and services.
3. Sportswear Industry - The sportswear industry may experience growth as more consumers seek to emulate Aya Hirano's modeling career boost in sportswear fashion.
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