Java Girls are meant to be "...the hottest concept in the specialty coffee industry that is sweeping the nation!" The beauty of this concept involves a semi-naked barista trapped in a kiosk.
Their mission statement is outlined below in full, but in short, their mission is to make what the media are calling 'sexpressos.' I'm in.
Java Girls is a franchise opportunity, so you can invest your hard-earned pennies in dangerously underdressed Java Girls.
Implications - Java Girls is an interesting concept with a unique mission statement, they aim to "tastefully" tease with sensuality in a barista uniform. Java Girls is based in Seattle, the birthplace of Starbucks and the coffee capital of North America. In such a competitive environment, it should be no surprise that a brand like this can thrive.
It'd be worth a novelty visit, at the very least. Java Girls has it right -- immediately distinguishable aesthetics in their brand. Good thinking.
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