Swimwear Brand Oséree Dives into Menswear with a Bold Collection
Georgia Wray Norsten — March 20, 2025 — Fashion
References: wwd
Swimwear brand Oséree is making waves with the launch of its debut menswear collection, bringing its signature glamorous, high-fashion aesthetic to an all-new audience. Known for its celebrity-approved, eye-catching bikinis, the Italian label is expanding with a collection designed for men who embrace bold patterns, shimmering fabrics, and effortless beach-to-party styling.
Launching under the name 'Salty Glam,' the collection includes swim trunks, camp-collared shirts, and pajama-style pants in statement-making designs. Midnight blue Lurex, cheetah prints, sequins, and studded silks define the collection, mirroring Oséree’s signature women’s aesthetic while adding a fresh, masculine edge.
Available now on Oséree’s e-commerce site and select retailers like Selfridges, the collection marks an exciting new chapter for the brand. The expansion reflects a growing demand for fashion-forward men’s resortwear, proving that glamour knows no gender.
Image Credit: Oséree
Launching under the name 'Salty Glam,' the collection includes swim trunks, camp-collared shirts, and pajama-style pants in statement-making designs. Midnight blue Lurex, cheetah prints, sequins, and studded silks define the collection, mirroring Oséree’s signature women’s aesthetic while adding a fresh, masculine edge.
Available now on Oséree’s e-commerce site and select retailers like Selfridges, the collection marks an exciting new chapter for the brand. The expansion reflects a growing demand for fashion-forward men’s resortwear, proving that glamour knows no gender.
Image Credit: Oséree
Trend Themes
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Gender-inclusive Fashion — Fashion brands are breaking traditional norms by launching collections that appeal to all genders, creating new opportunities for inclusive design and marketing strategies.
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Bold Menswear Patterns — The rise of bold prints and shimmering fabrics in menswear signals a shift towards more expressive and daring fashion choices for men, reshaping perceptions of masculinity in style.
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Resortwear Transition Pieces — Designing versatile pieces that effortlessly transition from beachwear to party-ready outfits offers a new niche for fashion brands catering to cosmopolitan lifestyles.
Industry Implications
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Luxury Fashion — High-end fashion labels are tapping into the expanding market for glamorous menswear, broadening their audience and diversifying their product lines.
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E-commerce Fashion Retail — Online retail platforms are poised to benefit from an increased demand for exclusive and fashion-forward resortwear collections, driving digital-first shopping experiences.
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Textile Innovation — Innovation in textile manufacturing is crucial as designers demand new materials that combine comfort and striking aesthetics for contemporary swimwear collections.
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