Marketers working in the food industry know just how important packaging design is to the product's sale, and dessert branding is no different. Whether it's ice cream, candy, cakes or other sweet treats, having innovative and eye-catching packaging can mean the difference between a customer choosing your confection over another brand's dessert (assuming your sweet treat tastes just as good as the competition's).
This collection of innovative dessert branding ideas includes a range of designs, from those that are deliciously cute to others that are sweetly eccentric. Regardless, these examples of dessert packaging innovations are enough to get your mouth watering. From candy stripe snack packaging and inaugural ice cream to succulent sustainable packaging and cutesy confection branding, these dessert branding ideas are definitely something to look at if you're in the business of marketing desserts.
42 Dessert Branding Delights
42
Typographic Treat Packaging
Abracadabra Chocolate Branding is Too Tasty for Words
41
Candy Stripe Snack Packaging
Noisette Cafe Branding Channels a French Boulangerie
40
Colorful Cutout Candy Branding
Cacao Monkey Packaging is Delectably Designed
39
Political Frozen Treats
Ben & Jerry's Election Leader Ice Cream Flavors
38
Marvelous Melting Branding
Nonna Lina Ice Cream Packaging Combines Classic and Contemporary Design
37
Wordy Dessert Branding
Honey & Mackie's Packaging is Printed with Colorful Typography
36
Tantalizing Frozen Treats
The Chokablok Ice Cream Design by Mayday is Simple & Seriously Tempting
35
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
34
Cute Condiment Cartons
Temma Packaging has a Delightfully Delicious Disposition
33
Colorful Filigree Branding
Mikawaya Ice Cream Packaging Asserts an Unexpected Exoticism
32
Treats For Coffee Snobs
Starbucks Launches Super-Premium Ice Cream
31
Crass Creamy Treats
Ben & Jerry's Announce New Flavor: Schweddy Balls Ice Cream
30
Chocolate Diamonds
Chocolatines Makes Incredible Edible Jeweled Desserts
29
Baywatch Hunk Ice Cream
The Hoffsicle is a Raspberry-Flavored David Hasselhoff Popsicle
28
Succulent Sustainable Packaging
Ben & Jerry's Latest Initiative is a Scream
27
Overjoyed Ice Cream Containers
Laughing Faces on Ice Cream Packaging Confirm Deliciousness
26
Wine Cellar Sorbet
Buzzy Dessert for Grown-Ups
25
Bite-Size Birdy Treats
Let Your Taste Buds Take Flight With the Angry Birds Candy
24
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
23
Decadent Doggie Desserts
The Bear and the Rat Frozen Yogurt is a Savory Treat for Pups
22
Inaugural Ice Cream
Ben and Jerry's “Yes, Pecan” Mixes in Barack Obama Branding
21
Candy-Inspired Cake Packaging
The PushCake by the Meringue Bake Shop is Delicious & Easy to Eat
20
Iced TV Star Treats
Ben & Jerry's Concept 'Ron Swanson's All the Bacon and Eggs You Have' Dessert
19
Fictional Ice Cream Logos
Paulo Gabriel Creates a Slew of Potential Graphics for Frozen Treats
18
Eco-Conscious Cocoa
Socola Chocolatier Cares for Constituents, Trade and Taste
17
Marvelous Motif Branding
La Loo's Ice Cream Packaging is Caked in Cutesy Patterns
16
Cheerful Candy Packaging
The American Folk Tale Collection for Dubble Bubble is Popping
15
DIY Frozen Treats
The Dairy Queen Blizzard Maker Brings This Delicious Dessert Home
14
Manly Man Desserts
'Mammoth Supply Company' Brings Out the Macho in You
13
2600 Calorie Milk Shakes
Baskin Robbins Chocolate Oreo Shake Has 125g of Fat
12
Tryvertising Rewards
Free Starbucks Ice Cream Treats for Facebook Users
11
Indulgent Avian Branding
Eguale Chocolate Packaging Delivers Dessert by Wing
10
Slacker Dairy Desserts
The Big Lebowski Ice Cream is the Treat for those Living Life Easy
9
Cutesy Confection Branding
Field's Sweet Spot Packaging Creates a Visual Sugar High
8
Fish Sorbet Dessert
Pacojet
7
Intergalactic Frozen Snacks
Freeze-Dried Ice Cream Brings Neopolitan Goodness Into Space
6
Spicy Frozen Treats
Tabasco Brand Jalapeno Ice Cream Mix Will Trick Your Taste Buds
5
iPod Shaped Ice Creams
The icePod from Hennig Olsen Makes Music a Cool Treat
4
Scrumptious Hogwarts Treats
Indulge in the Tastiness of Bertie Bott Harry Potter Beans
3
Haute Macaroons
Christian Louboutin & Laduree Pastries Create Designer Desserts
2
Candy Flossing
Sugary Cupcake Dental Floss is a Frosting Flavoured Delight
1
Robotic Sugar Treats
The Snoballimus Prime is a Candy for Transformers Fans with a Sweet Tooth
Related Ideas
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Whipped Candy Ice Creams
Milky Way Ice Cream Takes After the Namesake Candy Bar in Frozen Form
Dessert-Like Multi-Benefit Balms
Breeze Balm's Ice Cream Collection Shares Sweet Multi-Use Balms
Gelatin Dessert Jelly Beans
JELL-O Jelly Beans Feature the Flavors of the Brand's Desserts
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Upcycled Ingredient Ice Creams
Salt & Straw's Upcycled Foods Series Rescues Wasted Food
Giftable Cookie Boxes
Sugarwish's Customizable Cookie Boxes are Indulgent and Mouth-Watering
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Dual-Flavor Marshmallow Candies
Swizzels Squashies Strawberry & Cream Updates a Classic Treat
Splattered Ice Cream Bags
Doublet's Ice Cream Bag is Visually Striking and Packable
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Business-Oriented Dessert Mixes
Nestlé Professional Debuts the New Milkybar and Aero Dessert Mixes
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Campfire Dessert Muffins
Mrs. Freshley's Deluxe Hershey's S’mores Mini Muffins are Convenient
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Sharable Ice Cream Boxes
Double Rainbow's Ice Cream Lovers Box is Made for Treating Another
Tub-Packaged Frozen Cheesecakes
Pleese Frozen Cheesecake Comes in Three Flavors
Lobster-Shaped Chocolates
Bixby Chocolate's Chocolate Lobsters Turn Dinner into Dessert
Canned Candy-Flavored Milk Drinks
These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
Dessert-Flavored Candy Chews
The HI-CHEW Dessert Mix Includes Three Flavors in Two Pack Sizes
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Mini Frozen French Pastries
Moi by Mademoiselle Desserts Frozen Mini Beignets are Easy to Enjoy
Decadent Dessert Bars
The Dessert Bar by Divine Deliciously Brightens Everyday Occasions
Cereal-Inspired Ice Creams
Salt & Straw's Cereal-sly Delicious Series Plays with Breakfast Flavors
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Decadent Chocolate Snack Cakes
These New Mr Kipling Cakes are Part of its Signature Collection
Prepackaged Artisan Dessert Products
The Delicious Dessert Company Added Four New Products
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Chocolate-Covered Frozen Fruit Desserts
Hershey's Frozen Fruit Comes in Four Delicious Options
Swedish-Style Better-for-You Treats
N!CK's Launches Light Ice Cream Bars
Superhero Snack Cake Packaging
TheTastykake Spider-Man: Across the Spider-Verse Packaging is Sweet
Restructured Bakery Brands
McDonald's Announed that it is Discontinuing the 'McCafe Bakery' Brand
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Snack Cake Ice Creams
Chocolate Christmas Tree Cakes Ice Cream is Here for the Holidays
Crunchy Dessert-Flavored Candies
Skittles Desserts Capture the Tastes of Classic Treats
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Marshmallow-Infused Ice Creams
Blue Bunny Stuffed Puffs Ice Cream Comes in Three Varieties
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
S'more-Packed Ice Creams
These New Ben & Jerry’s Sundaes Focus on Toasted Marshmallows
Flavor-Packed Candy Products
Mentos Discovery Has 14 Flavors in Each Pack and are Vegan-Friendly
Fluffy Ice Cream Treats
Angel Delight Ice Cream Sticks Come in Two Flavors
Macaron-Studded Ice Cream Bars
Macaron Strawberry & Raspberry Ice Cream Bars Reinvent a Classic
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Donut-Shaped Frozen Desserts
Sundae Shoppe's Donut Dessert Bars are Fun Frozen Novelties
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Branded Holiday Candy Collections
The Frankford Candy Holiday Collection is Packed with Options
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
S'mores-Themed Dessert Ranges
Maud Borup is Launching New Desserts This Spring
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Sundae-Flavored Easter Candies
M&M's Easter Sundae is a Limited-Edition Springtime Treat
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Autumn Seasonal Ice Creams
Little Debbie Rolled Out a Set of Fall-Ready Ice Cream Flavors
Indulgent Dessert Cocktails
Bardinet Inspirations Recreates the Flavors of French Desserts
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Macaron Ice Cream Sandwiches
L’Original Macaron Ice Cream is a Handheld Dairy Dessert
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Deluxe Mini Frozen Treats
These Carte D’Or Products Respond to Consumer Demand
Freeze-Dried Ice Creams
Super Garden Creates "Ice Cream That Doesn't Melt"
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Romantic Snack Cake Ranges
Little Debbie Valentine's Day Products Come in a Range of Options
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Ice Cream-Flavored Iced Coffees
These New Drinks from Victor Allen’s Coffee Come in Two Flavors
Gummy-Studded Ice Creams
Dadu Ice Cream Puts Gummy Bears in Ice Cream
Freeze-Dried Ice Cream Sandwiches
Sow Good is Launching a Crunchy, Heat-Proof Summer Snack
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Limited-Edition Frozen Dessert Bars
The Prairie Farms Small Batch Mini Ice Cream Bars are Tasty
Pot-Style French Desserts
Petit Pot is Introducing Three New Dessert Flavors
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Overstuffed S'mores Sandwiches
Blue Bunny & Stuffed Puffs Teamed Up to Reinvent a Campfire Classic
Blended Candy QSR Desserts
The Burger King Blasts are Arriving in Canada in Two New Options
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Soft Swirled Dessert Pints
Blue Bunny Twist Pints Bring the Soft Serve Experience Home
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Mysterious Ice Cream Packs
Graeter's Mystery Tasting Pack Offers an Interactive Challenge
Extra Indulgent Ice Cream Bars
Perry's Ice Cream Makes Super-Premium, Portion-Controlled Treats
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Artisan Chocolatier Ice Creams
Salt & Straw Chocolatiers Series Ice Creams Come in Five Flavors
Artisan-Inspired Snack Cakes
These New Premier Foods Cakes Come in Three Options
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Mexican Chocolate Marshmallow Bites
These Mexican Hot Cocoa Bites Unite Cinnamon & Chili
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Ready-to-Serve Frozen Desserts
These New Vandemoortele Desserts Come in Two Varieties
Frozen Spherical Chocolate Treats
Maltesers Ice Cream Bars Have a Malty, Textural Profile
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Retro-Inspired Dessert Pots
Gü Desserts Nostalgia Comes in Two Flavors Inspired by the 1970s
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Sundae-Inspired Chocolate Bars
Compartés' Hot Fudge Sundae Chocolate Bar is a Gourmet Treat
Textural Ice Cream Treats
The Cadbury Ice Cream Range Now Features Two New Options
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Spooky Ice Cream Collections
Salt & Straw's Scoops & Skulls Series Shares Halloween Ice Creams
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Miniaturized Multicolored Candy Products
Skittles Littles Will Come in Two Packaging Options
Regional Dessert Snack Cakes
Drake's Boston Creme Yodels Blend Light and Dark Flavors
Cooling Superhero Candy Products
The CandyRific Marvel’s Avengers 12-Count Assorted Tray is Novel
Handmade Romantic Baked Goods
Paris Baguette's Valentine's Day Treats Include Six Varieties
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Customizable Party-Size Snack Boxes
Sugarwish Intoduces a Party Size Option of Its Service
Tiger-Themed Ice Creams
Every True Tiger Brands Launches a New 'Tiger Tracks' Ice Cream
Crispy Caramel Pastries
The Delicious Desserts Company Caramelised Biscuit Yum Yums are Flavorful
Pretzel-Creme Snack Packs
Funky Mello Launches a New Snack Pack Inspired by Old Snack Trends
Extra Indulgent Ice Creams
This Perry's Ice Cream Line Encourage People to Treat Themselves
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Sensible Autumnal Hummus Desserts
Summer Fresh Dessert Hummus Comes in Three Flavors
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Festive Snack Cake Desserts
The Mr Kipling Signature Collection Has Been Updated for the Holidays
Private Label Frozen Treats
These SE Grocers Frozen Treats are Limited-Edition and Here for Summer
Premium Ready-to-Use Icings
The Ta-Da! Icing Range Includes Three Flavors
Ultra-Premium Gelato Desserts
Remeo Gelato Has 100% Natural Ingredients
Strawberry-Flavored QSR Treat Menus
These Taco Bell Sweet Treats are Available for a Limited Time
Rebranded Snack Pastries
Entenmann's Minis Have Been Rebranded to Baker's Delights
Springtime-Themed Snack Cakes
The Tastykake Easter Packaging Encourages Gifting
Bite-Size Frozen Dessert Bars
Blue Bunny's Mini Bars Miniaturize Favorite Frozen Treats
Savory Ice Cream Treats
Milk Bar’s Seasonal Summer Offerings are Available at Bakeries Nationwide
Sporty Cookie Catering Bundles
Crumbl is Launching New Game Day Catering Bundles for Sports Fans
Branded Collaboration Candy Gifts
Edible Arrangements and M&M's Partnered for New Products
Customizable Donut Menus
Desert Donuts' Build-Your-Own-Donut Menu Shares Fresh, Fun Treats
Mini Baked Good Snacks
Entenmann's Baker’s Delights is Now a Permanent Part of the Range