If you thought that the cream-filled sweetness of Hostess' Sno Balls couldn't get any more colorful, then check out the Snoballimus Prime candies for a taste of glory.
The play-on words of the Snoballimus Prime titled sweets is a nod to the one and only Optimus Prime of the Transformer's fame. To help promote Transformers 3, Hostess has decided to inject even more color into their dessert cakes by decorating them in the theme of Autobot's fearless leader. The coconut flakes are now blue, the white dominates most of the body and there's red filling on the inside. Not into Optimus Prime? Hostess also has a cupcake based on fellow Autobot Shockwave, who has now been renamed Chocwave for the purposes of scrumptiousness.
What Makes This Trend Stand Out
- Transformers-themed Treats
- Companies can create themed treats to capitalize on the popularity of movies or other pop culture trends.
- Colorful Desserts
- The addition of bright colors to desserts can make them more visually appealing and boost sales.
- Playful Product Names
- Companies can use puns or play-on-words in their product names to create a memorable brand image.
Sectors Adopting This
- Food and Beverage
- Companies in this industry can create themed treats or colorful desserts to attract customers.
- Entertainment
- Movie studios or entertainment companies can partner with food and beverage companies to promote their latest releases.
- Marketing and Advertising
- Agencies can recommend playful product names to clients to create a brand image that resonates with consumers.
