Ben & Jerry's is giving the nation a taste of how we'll vote this May 2010 by turning the election leaders into ice cream. Ben & Jerry's election leader ice cream offers a much tastier way to enjoy the political furore.
B&J has renamed their iconic flavors for the main election hopefuls, and daily ice cream sales will be recorded for the Ben & Jerry¹s Election Swing-o-meter.
In the blue corner is the super-sweet Cameron Chew Chew; packing a punch in the red corner is Gordon Fudge Brownie. And, an awesome alternative in the yellow corner is none other than Cheesecake Clegg!
If these aren't enough, keeping it green is Baked Alucas, while Fairtrade Fairly Nuts Monster Raving Loonies provides a smashing, nutty alternative to the others.
The limited edition Ben & Jerry's election leader ice cream flavors are available at selected Ben & Jerry's scoop shops until May 6th, 2010.
You herd (sorry!) it here first.
What's Driving This Trend
- Edible Political Campaigning
- Brands can leverage election excitement by creating custom edible products that reflect political leaders, parties or issues.
- Limited Edition Promotions
- Brand's can offer limited edition items that generate excitement and encourage customers to purchase before it's too late.
- Social Media Marketing
- Brands can use social media to promote special edition products and generate buzz, excitement and engagement among followers.
Who This Affects Most
- Food and Beverage
- Food and Beverage brands, particularly those in the dessert category, can explore creative ways to launch custom products that tie into real-time events.
- Marketing and Advertising
- Marketing agencies can work with brands to develop engaging and memorable promotions tied to real-time events and trending topics.
- Political Campaigns
- Political campaigns and organizations can use creative products as a way to engage and motivate supporters, and as fundraising opportunities.
