Eguale Chocolate Packaging Delivers Dessert by Wing
Amelia Roblin — January 22, 2011 — Marketing
References: ambalaj.se & thedieline
This fairtrade line of delectable treats sells itself; however, the Eguale Chocolate packaging probably helps out a little. Designed to emphasize the brand's name in a bold white typeface against the black background, the trademark flying bird also appears, flaunting fantastic color.
With precedence on simplicity, clarity and a dash of detail, Eguale Chocolate packaging defines its mission quite well. Made by Sackeus in Sweden, the brand exists as a product of the Fairtrade Labelling Organizations.
With precedence on simplicity, clarity and a dash of detail, Eguale Chocolate packaging defines its mission quite well. Made by Sackeus in Sweden, the brand exists as a product of the Fairtrade Labelling Organizations.
Trend Themes
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Fairtrade Branding — Opportunities for fairtrade companies to use creative branding and packaging to differentiate themselves from competitors.
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Minimalist Packaging — Opportunities for brands to use simple yet captivating packaging to showcase the quality of the product and win over consumers.
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Avian-themed Marketing — Opportunities for companies in the food industry to incorporate bird-inspired branding and marketing strategies to create memorable products and experiences for customers.
Industry Implications
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Food and Beverage — The food industry can use unique packaging and branding to attract customers to their products and stand out in a crowded market.
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Fairtrade — Fairtrade companies can leverage their ethical practices to appeal to socially conscious consumers and differentiate themselves in the market.
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Design and Marketing — Design and marketing firms can work with food companies to create standout branding and packaging that will help their products succeed in the market.
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