Equally as fun as eating ice cream is looking at ice cream logos and these quirky graphics by Paulo Gabriel are sure to satisfy your eyes and make you wish you had the cold dessert right in front of you.
Paulo Gabriel is a 26-year-old graphic designer who is currently based in Brazil. In this collection, he draws a bunch of potential designs that are simplistic yet almost delectable themselves. Gabriel utilizes a variety of illustration styles which hearken back to a '60s aesthetic and I have to say, I would be proud to use any of these logos if I owned an ice cream company.
Implications - With the ever-changing economic and technological front frustrating North American citizenry, consumers are responding more positively to simplistic designs as it evokes feelings of serenity. Corporations looking to satiate consumer desire for life stability may consider releasing a line of relaxation products to combat the stresses of modernity.
Why This Trend Is Growing
- Simplistic Logo Designs
- The trend towards simplistic logo designs, hearkening back to retro aesthetics, presents opportunities for graphic design and branding agencies to provide unique yet recognizable logos for companies.
- Nostalgic Aesthetics
- The use of nostalgic aesthetics such as the 60s in branding and marketing can appeal to consumers who long for a sense of familiarity and stability, presenting opportunities for agencies and companies to create nostalgic branding initiatives.
- Visual Food Culture
- With the prevalence of social media and visual content, the trend towards eye-catching and delectable graphic designs in food and beverages presents opportunities for innovative branding and advertising campaigns.
Industries Being Reshaped
- Graphic Design
- The trend towards simplistic yet unique logo designs presents opportunities for graphic design agencies to offer recognizable branding initiatives to companies across various industries.
- Food and Beverage
- The use of delectable and visually appealing graphic designs in food and beverage branding provides opportunities for companies to enhance their branding efforts by catering to consumers' visual culture preferences.
- Marketing and Advertising
- The trend towards nostalgia and sentimental aesthetics in branding and marketing presents opportunities for companies to create innovative and emotional marketing initiatives that resonate with consumers' desire for familiarity and stability.
