From poacher-tracking drones to cruelty-free photo campaigns, these animal-saving initiatives are designed to raise awareness about different animal issues. Although many people are interested in protecting wildlife, few are qualified to carry out projects in the field. These initiatives allow ordinary citizens to contribute to efforts to save wild animals.
Some of the most aggressive animal-saving initiatives are aimed at combating illegal poaching. Many of these campaigns involve using new technology to track different species and stem the flow of illegal animal byproducts such as elephant tucks, rhino horns and shark fins. Some of these innovative anti-poaching campaigns include synthetic elephant tusks, wildlife-protecting drones and livestreaming rhino implants.
Beyond poaching, many animal saving campaigns are aimed at local issues as well. For example, one of these projects involves building a bridge to help wildlife cross a busy California freeway. There are also cruelty-free photo campaigns that seek to end the abuse of domesticated animals.
38 Animal-Saving Initiatives
From Poacher-Tracking Drones to Cruelty-Free Photo Campaigns:
Katherine Pendrill — Sep 15, 2015 — Social Good
38
Animal Selfie Campaigns
Silvio Medeiros Puts Wildlife in Selfie Poses for National Geographic
37
Animal Awareness Tattoos
WWF Russia's Wild Animal Tattoos Encourage Permanent Inking for Awareness
36
Headless Wildlife Campaigns
The Sanctuary Asia Adverts Promote the Death of Deforestation
35
Life-Saving Bird Jumpers
The Penguin Foundation Protects Birds with Adorable Penguin Sweaters
34
Anti-Bullying Canine Campaigns
'Not a Bully' is an Ad Campaign Hoping to Stop Pitbull Abuse
33
Endangered Virtual Pet Games
Pets Endangered Species Lets You Take Care of Disappearing Animals
32
Animal-Saving Scrunchies
Sales of Ezzy Lynn's Scrunchie Hair Ties Aid Endangered Wildlife
31
Animal-Saving Tees
The Akomplice x The Nature Conservancy Eco T-Shirts Aid Conservation Projects
30
Endangered Species Condoms
The Center for Biological Diversity Condoms Promote Saving Animals
29
Anti-Poaching Stamps
Pro Wildlife's Endangered Species Stamps Show Animals Becoming Trophies
28
Uplifting Animal Sanctuaries
Edgar's Mission is Saving Animals and Restoring Faith
27
Poacher-Tracking Drones
The Icarus 3.0 UAV is a Tool to Help Stop Illegal Animal Poaching
26
Disappearing Animal Campaigns
WWF Compares Endangered Animals to Vanishing Snapchat Photos
25
Compassionate Anti-Poaching Communities
Photographer Documents Illegal Poaching Efforts in Kenya
24
Animal-Preserving Food Apps
The Humane Eating Project is an App for Finding Animal Friendly Food
23
Species-Protecting Footwear
'Joy & Mario' and WWF Launched a Footwear Campaign to Protect Animals
22
Canine Matchmaking Campaigns
The Puppy Love Pet Adoption Campaign Matches People to Loving Pets
21
Animal-Saving Notebooks
Julie Joliat's Kids Drawing Notebook Teaches About & Aids Wild Animals
20
Endangered Photo Campaigns
WWF's Shutter Out of Stock Wildlife Photos Are Extremely Limited
19
Whale-Saving Drones
These Custom-Built Drones Help to Document the Human Impact on Whales
18
Awareness-Raising Shark Coffins
These Morbid Installations Come with Stats About Shark Poaching
17
Dog-Saving Wines
Chateau La Paws' Wine for Good Supports Shelter Dogs
16
3D Printed Rhino Horns
Pembient is Trying to Curb Rhino Extinction by Disrupting Wildlife Trade
15
Animal-Saving Emojis
WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
14
Pooch-Painted Campaigns
The Canismo Projects Features Dogs as the Artisits to Raise Awareness
13
Animal-Saving Overpasses
This Bridge Helps Mountain Lions Cross a Busy California Freeway
12
Animal-Saving Plush Toys
This New Beanie Baby Helps Raise Awareness for Wildlife Conservation
11
Anti-Poaching Beers
This Beer is Made from Fake Rhino Horns to Raise Awareness About Real Rhinos
10
Rhino-Saving Drones
These Anti-Poaching Drones Will Identify Poachers in African National Parks
9
Livestreaming Rhino Implants
These Anti-Poaching Cameras are Installed Inside a Rhino's Horn
8
Animal-Saving Beer
Rogue Ales Launched a Purple Beer to Raise Awareness of Sea Star Extinction
7
Designated Duck Lanes
The Canal & River Trust Launched a Space-Sharing Campaign in England
6
Endangered Animal Projections
The Empire State Building Reminds Us to Save the Lions and Others
5
Wildlife-Tracking Apps
This App Calls on Sportsmen to Help Preserve Fish Populations
4
Synthetic Rhino Horns
'Pembient' is Combating Rhino Poaching by Creating Biotech Synthetic Horns
3
Wildlife-Protecting Drones
Airware’s Drones Aim to Protect Endangered Animals in Kenya
2
Cruelty-Free Calculation Tools
The Vegetarian Calculator Measures the Impact of a Vegetarian Diet
1
Anti-Poaching Elephant Tusks
These Fake Tusks Help Researchers Track the Illegal Ivory Trade
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Luxurious Conservation Whiskies
Godawan Series 02 is a Rare Whisky to Save a Rare Bird
Social Good Sneaker Auctions
Canada Goose Steps Up for Polar Bear Conservation with Auction
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
AI-Generated Accessory Campaigns
Côte&Ciel Teams Up with AI Artist NEWFACET* for a New Campaign
Crop-Scouting Robots
Meropy's Innovation Helps Monitor and Take Care of Crops
Global AI Regulation Trackers
This Website Keeps Track of AI-Related Rules and Regulations
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Eco Mission-Inspired Bracelets
Ecoalition Launches Eco-Friendly Bracelets to Support Its Mission
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
AI Pet Care Apps
Healthcare App TTcare is a CES 2023 Innovation Awards Honoree
Marine Plastic Cleanup Initiatives
The Ocean Cleanup Interceptor 020 Will Be Deployed in Indonesia
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Holiday-Inspired Conservation Collecction
WWF Launched Its Conservation Collection for Christmas
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Next-Gen Wildfire Rescue Drones
The Firefly X-01 Fire Rescue Drone Assists Human Firefighters
Effective AI SEO Strategies
Post Cheetah Saves Businesses Time and Energy with AI SEO Strategies
Activewear Eco Initiatives
Arc’teryx Sets Ambitious Climate Targets and Sustainability Initiatives
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Plant-Based Meat Resolution Campaigns
Beyond Meat 'Literally The Least You Can Do' is Cheeky
Tortoise-Saving Glasses Capsules
GlassesUSA.com Launches Exclusive 'Save The Tortoise Collection'
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Coral-Protecting Sunscreens
Eilat Introduces a Sunscreen Made To Nourish Endangered Coral Reefs
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Charitable Fashion Initiatives
KACHOROVSKA is Collaborating with SavED to Benefit Ukraine
Coral Reef Restoration Programs
SHEBA Brings HOPE to Coral Reefs with its Restoration Program
Biomimicry Bird-Like Drones
The Bionic Bird X-Fly Drone Soars, Dives and Flutters Through the Air
Privacy Protection Knitwear
The Capable Manifestio Collection Shields Against Facial Recogniton
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Danger-Embracing Underwater Drones
This Robot Carries Out Hazardous Search-and-Rescue Missions
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Voluntary AI Commitments
Amazon is Committed to Using AI Responsibly with Policymakers
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Pet-Monitoring Activity Trackers
Zeynep Emiroğlu Designs the Pawmate Beacon Collar Concept
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Turtle Day-Honoring Eyewear Series
GlassesUSA Launches the Save the Tortoise Collection
Plastic Waste Brand Initiatives
Roberts Beauty Partnered with Oceanworks to Reduce Plastic Use
Indigenous Community-Supporting Campaigns
Lush Debuts Land Defenders, Water Protectors
Ethical Animal Transport Initiatives
Qatar Airways Cargo Launched a Cutting-Edge Animal Centre
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Vegan Faux Turtle Soups
NotCo Helping Endangered Species with AI Soup
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Endangered Animal-Saving Capsules
Reigning Champ x Face Oka Earth Day Pack Arrive for Earth Month
Sustainable Department Store Initiatives
John Lewis' Furniture Will Use Local Farm-Sourced Leather
Bug-Detection AI Initiatives
OpenAI is Offering Rewards to Developers Who Find Software Bugs
Brand-Led Endangered Animal Programs
Baabuk's Miss Baabuka Protects Endangered Sheep Breeds
Digital Animal Rights Platforms
The Humane League Launches the Fast Action Network
Clot-Inducing Synthetic Injectables
These Injectables Could Save Lives By Triggering Blood Clots
AI Green Financing Platforms
Singapore's AI Initiative for Sustainable Finance in Real Estate
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Limited-Edition Advocacy Soaps
Dr. Bronner's Castile Liquid Soaps Inspire Action to Save Orcas
Updated Sustainable API Features
Google Adds New Features to its Ingenious Project Sunroof
Educational Candy Toy Products
Yowie Baby Animals Put a Spotlight on Endangered Wildlife
Editorial AI Policies
CNET Outlined how it Intends to Balance the Ethical Use of AI on its Site
AI Search Engines
OSO AI Scans Text Across the Expanse of the Internet
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Sustainable DMO-Focused Initiatives
Expedia Group Debuts Two Innovative Programs for DMOs
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Anti-Deforestation Cosmetics
Palmless Save the F#$%ing Rainforest Nourishing Oil is Multipurpose
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Lifelong Wildlife Trackers
The 'KineFox' Can Non-Invasively Monitor Animals For Life
Land Conservation Campaigns
Kodiak Introduces the Latest Installment of the Keep It Wild Campaign
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Ocean-Saving Crewnecks
Good for Sunday's Save the Ocean Bamboo Crewneck
Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
Ugly Lawn Water Conservation Initiatives
Shailene Woodley Asks Us to Embrace Ugly Dry Lawns
Climate Change-Combatting Seaweed Farms
Amazon Unveils a New Ocean Seaweed Farming Solution
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
Flame-Resistant Firefighting Drones
These Drones Can Fly Into Fires to Scout Impacted Structures
Eco Meal Program Initiatives
The Home Chef Food Rescue Program Redirects Surplus and Waste
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Large-Scale Meal Campaigns
The 1 Billion Meals Endowment Campaign Provides Food for Millions
Sustainability-Focused Seafood Initiatives
Hailia Has Expanded its Use of Fish Byproducts
Natural Environment-Analyzing Drones
The 'eDrone' Captures eDNA From Fallen Branches
Immersive Eco-Conscious Employee Training
Les Nouveaux Géants Attempts to Revolutionize Training
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Female Empowerment Campaigns
'Enough.' Offers Helpful Tools for Identifying Victims of Abuse
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Charitable Wine Campaigns
Starborough Partners with Oceana to Support Conservation Efforts
Zoo AR Experiences
The Cincinnati Zoo and Discover Crystal River Florida Launch an AR Experience
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Charitable Whiskey Campaigns
Glengoyne is Offering Free Whiskey to Conservation Volunteers
Urban Green Space Overhauls
Four of London's green spaces will receive a makeover
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Transparent AI Tools
Kin.art Launches a Free Tool to Prevent AI Models from Training on Artwork
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Mission-Driven Alt Milks
For Every 10,000 Liters of Oatish Sold, a Cow is Saved
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Cancer-Focused CSR Initatives
Sovereign Trust Funds a Cancer-Fighting Quiz for Nigerian Students
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Earth Month Skincare Projects
Orpheus Skin Partners with The Green Project for Eco Initiative
Public Awareness Campaigns
Saskatchewan Launched a Campaign Against Interpersonal Violence
Web3 Cybersecurity Initiatives
Hong Kong Debuts a New Metaverse Initiative for Security and Safety
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
City Cleaning Campaigns
Patna Launches Mission Chakachak to Target Unauthorized Garbage Dumps
Cruelty-Free Deodorants
Axe has Joined PETA's Beauty Without Bunnies List
Slaugherhouse-Transformed Unique Museums
Cave Bureau Creates the Anthropocene Museum 9.0
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Phishing Website Detectors
Akamai Unveils a Tool for Detecting Fradulent Brand Impersonations
Multifaceted CSR Funds
Merlin Venues is Supporting Children, Families, Aquatic Life, and More
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
DVAM Giving Coalitions
The NNEDV's #Every1KnowsSome1 Campaign Raises Domestic Violence Awareness
Restorative CSR Projects
EY Foundation Pledges to Restore Biodiversity in Certain Indian Villages
Automated Search Rescue Crafts
The Zelim Guardian is a New Solutions for When its too Dangerous