After an American dentist illegally killed a well-known lion named Cecil in Zimbabwe, there has been an increase in discussion on the importance of saving the lions and putting a stop to trophy hunting.
One of the initiatives that is making this issue known was a light show called Projecting Change: The Empire State Building, hosted by the directors and producers of The Cove—the documentary that exposed the slaughter of dolphins in Taiji, Japan. The pair is now preparing for the release of a new film later this year, Racing Extinction that ties in with the message of this light show.
During the light show set up on this iconic building, the faces of endangered animals were projected, turning the NYC landmark into a beacon for change. To get this message out to the rest of the world, the Oceanic Preservation Society also hosted a livestream.
What's Driving This Trend
- Animal Conservation Awareness
- Increasing public awareness of endangered animal species and the need for conservation efforts.
- Socially Responsible Marketing
- Using multimedia displays as a means of creating meaningful and shareable connections between social responsibility and marketing campaigns.
- Livestream Engagement
- Combining livestream technology with high-profile events to engage a larger audience and raise awareness on important social issues.
Who This Affects Most
- Tourism Industry
- Opportunity to create wildlife tours and safaris that provide responsible and educational opportunities for tourists interested in learning more about endangered animals and their ecosystems.
- Environmental Activism Organizations
- A chance for environmental organizations to use multimedia displays to increase public awareness, encourage donations, and promote taking action in their conservation efforts.
- Media and Entertainment Industry
- Opportunity to create films, TV shows, and media productions that draw attention to endangered animals and conservation efforts, potentially creating valuable partnerships with environmental organizations.
