Ideas
Explore the world's #1 largest database of ideas and innovations, with 479,996 inspiring examples.
Trend Reports
Discover why 1,291 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,272 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,291 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,272 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 479,996 cutting edge ideas.

Anti-Bullying Canine Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

'Not a Bully' is an Ad Campaign Hoping to Stop Pitbull Abuse

— April 29, 2014 — Lifestyle
Pit bull abuse is hand in hand with the negative perceptions that people often have of the breed. New York-based photographer Douglas Sonders launched a campaign to stop the mistreatment of the animals. The campaign, titled 'Not a Bully,' recently released and features friendly captures of rescued pit bulls.

Sonders, with the support of celebrity dog trainer Cesar Millan, hopes to change the way people perceive the breed. Through pictures of them and their pit bull pooches, they shed light upon the fact that 22% of pit bulls in shelters are automatically euthanized.

The campaign also pictures dogs with tragic histories of mistreatment and neglect. For example, a meekly smiling pit bull named Porter was found in an alley with a smashed jaw and broken legs, but now, is happily adopted. All the dogs like Porter in the photographs, regardless of their past abuse, look happy and gentle.
Trend Themes
1. Anti-bullying Canine Campaigns - Campaigns using dogs to spread anti-bullying messages and fight animal abuse can be expanded to other breeds and animal species.
2. Animal Welfare Advocacy - Campaigns like 'Not a Bully' can inspire businesses to align with animal welfare organizations and promote responsible pet ownership.
3. Celebrity Endorsements for Animal Welfare - Partnering with a celebrity dog trainer or animal rights activist can increase the impact and reach of animal welfare campaigns and initiatives.
Industry Implications
1. Animal Shelters and Adoption Centers - Using photography and social media to promote animal welfare efforts can increase adoptions and public awareness of the importance of responsible pet ownership.
2. Pet Insurance Providers - Partnering with animal welfare organizations to promote responsible pet ownership can increase demand for pet insurance and encourage more pet owners to invest in comprehensive coverage.
3. Photography and Media Production - Collaborating with animal welfare organizations to produce creative campaigns and content can open up new revenue streams and position companies as socially responsible leaders in their industry.
4.7
Score
Popularity
Activity
Freshness