'Pembient' recently partnered with one of Beijing's largest breweries to produce a beer made from fake rhino horns. Illegal rhino poaching has been on the rise recently and Pembient hopes to combat the problem by flooding the market with its own fake rhino products.
For quite some time, real rhino horns have been used to produce illegal homemade spirits because the horn is believed to be a natural hangover cure. To combat this demand, Pembient has begun marketing a synthetic rhino horn that can be used as an alternative ingredient. The horns are made using a 3D printer and they are sold in the form of a powder. This power can then be added to beer to produce a cruelty-free beverage.
Pembient hopes that by making cheap synthetic horns, they can undercut the price charge by poachers. Ultimately the company would like to see its fake horns used as a substitute in all rhino products.