Pembient is a start-up company working to counteract the amount of rhino poaching taking place in Africa and Asia. Rhino poaching is an illegal act that is used to obtain the valuable rhino horns, which are then sold on the black market. Pembient has created a biotech solution to recreate a synthetic rhino horn using DNA and chemical reactions.
These fake horns contain the same genetic fingerprint as a real rhino horn. The synthetic horns can be used instead of real horns in products such as rhino horn beer and skin cream infused with rhino horn.
Pembient is currently seeking a partnership with a massive Beijing brewery that created a rhino horn beer. Once the synthetic horns are implemented into the beverage and beauty industries, the poaching of rhinos will hopefully cease to exist.
Why This Trend Is Growing
- Biotech Synthetic Horns
- Creating synthetic rhino horns using biotech offers a disruptive innovation opportunity to combat rhino poaching.
- Genetic Fingerprint Replication
- Replicating the genetic fingerprint of real rhino horns through synthetic horns presents a disruptive innovation opportunity to curb the illegal trade.
- Product Substitution
- Using synthetic rhino horns as substitutes in industries like beverages and beauty products presents a disruptive innovation opportunity to eliminate the demand for real horns.
Industries Being Reshaped
- Beverage
- The beverage industry presents a disruptive innovation opportunity to incorporate synthetic rhino horns as substitutes in products like rhino horn beer.
- Beauty
- The beauty industry presents a disruptive innovation opportunity to utilize synthetic rhino horns as substitutes in products like skin cream infused with rhino horn.
- Poaching Prevention
- The industry focused on poaching prevention presents a disruptive innovation opportunity to combat the illegal trade by promoting the adoption of biotech synthetic horns.
