With so many consumer items on the market, flashier labels are coming in second to downbranded products. Here is a hefty number of cases of downbranded products that are beginning to capture the attention of consumers.
With simplified logos and reduced type, these consumer products stand out simply because their minimalist packaging deviates from the business of their over-branded shelf neighbors. From unmarked cartons to peculiarly-shaped crates, I find these cases of downbranded products absolutely refreshing.
65 Cases of Downbranded Products
64
Minimalist Brand Makeovers
A2591 Simplifies Product Logos
63
Typographic Treat Packaging
Abracadabra Chocolate Branding is Too Tasty for Words
62
Fruit-Shaped Juices
Jooze Juice Boxes Are Designed for the Young at Heart
61
Magnified Product Packaging
The QE Convenience Store Campaign Promotes Inflated Value
60
Cheeky Packaging Designs
Brooklyn Fare's Branding Puts the Fun in Functional
59
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
58
Cute Simple Packaging
Gail's Bakery Package Design is Minimalist and Sweet
57
Bad Branding Services
Horrible Logos is Charging Five Dollars a Pop for Haphazard Icons
56
Controversial Logo Redesigns
The New Gap Logo Has Taken the Internet by Storm
55
Revamped Sanitary Pads
Period Packaging Aims to Re-Brand Period Protection Products
54
Pencil-Drawn Packaging
MLK Dairy Products' Branding has a Personal Touch
53
Coca-Cola Blak launched in the United States
52
Minimalist Packaging
'Milk' by Darren Custance Keeps Things Simple
51
Impact of Logos on Consumerism
Unlabeled Candy & Chips Still Recognizeable
50
Literal Packaging
Alphabetical Milk Carton
49
Paper-Thin Packaging
Ecolean Makes Lightweight and Environmentally Friendly Drink Cartons
48
Incarcerated Logo Defilement
Graffiti Artist ‘Zevs' Gets Arrested for Painting
47
Cross-Branded Computer Clothing
'Softwear' by Microsoft
46
Fruity Beverage Packaging
Naoto Fukasawa Flavors His Juice Boxes With Creativity (UPDATE)
45
Logo Reinvention
The 2011 Starbucks Logo is Unlabeled But Distinct
44
Blank Bottle Branding
Absolut Vodka No Label Edition Coming in September
43
Phonetic Alcohol
Vee Noh Phonetic Wine is a Clever Twist on Pronunciation
42
90% Recycled iPod Case
Imoeba is Ethical & Stylish
41
Insightful Packaging Campaigns
Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille
40
Pint-Sized Branding
The TVN Channel Campaign Puts Famous Logos on the Short List
39
Colorless Soda Cans
Harc Lee Design Makes a Coca-Cola Can Eco-Friendly
38
Smiley Soda Logos
Pepsi's Emotion-Based Branding
37
Multifunctional Packaging
Wine Box Doubles as a Bird Nesting Box
36
Immaculate Skate Sneakers
Rob Dyrdek's Limited Edition RD1 Mid from DC Shoes
35
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
34
Soft Drink Adbusting
Lawrence Yang's Response to New Pepsi Logo
33
Easy Packaging for Pain Relief
Richard Fine's Help Removes Bottle Opening Headaches
32
Back-to-Basics Branding
People's Supermarket Packaging Reinvigorates No-Name Wrappers
31
Simplistic Eco-Packaging
'Confitte Billeteras Wallets Packaging' Lets the Product Stand Out
30
Hotel Scentvertising
Scent Marketing at the Holiday Inn
29
Noteworthy Musical Packaging
Panasonic 'Earphones Note' Concept is for Passionate Music Lovers
28
Controversial Commercial Rebranding
Corn Syrup Gets a Clean Slate as "Corn Sugar" in this Ad
27
Eco-Friendly Takeout
The Green Box Builds Cutlery Right into its Packaging
26
Paper Coffee Cup Handles
Take Out Packaging by Melissa Cloutier
25
Test Tube Watches
The PlastiChic Watch is an Colorfully Innovative Invention
24
Fruit-Inspired Beverage Packaging
Japanese Juice Carton Looks Like a Banana
23
Overjoyed Ice Cream Containers
Laughing Faces on Ice Cream Packaging Confirm Deliciousness
22
Eco-Happy Wrapping
The Khristian Mendoza 'Environmental Kit' Packaging is Pure as Earth
21
Table-Inspired Wine Labels
Clever Wine Labels from Rethink Communications
20
Plantable Packaging
Spruce Trees Sprout from Pangea Organics Boxes
19
Snail Poop Packaging
Manuel Jouvin Creates Cases from Dyed Snail Excrement
18
Rebranding Classic Board Games
Monopoly's Packaging Gets a Modern Look
17
Empathetic Pill Packaging
ChappsMalina Cases Guide You Through a Medicinal Crisis
16
Coffee Branding Parodies
"What if Starbucks Marketed Like a Church?"
15
Anti-Consumerist Packaging
Generic No Frills Product Marketing Takes a Simple Route
14
Google Lego Logo
Lego 50th Birthday Recognised on Search Engine
13
Plant-Based Laundry Soap
Berry+ Laundry Detergent is Mean and Green
12
Rebranded Coffee Shops
The Starbucks Concept Store Has Fresh New Look
11
Fair Trade Beverages
LemonAid is a Chic Social Business with a Conscience
10
Chocolate Pain Placebos
Plxcebo by Stephanie Beneteau Will Cure Anything Effectively
9
Literary Cologne Bottles
Ah&Oh Studio Creates Men's Perfume Based On Timeless Tomes
8
Minimalist Brewing Design
Seattle's Best Coffee Design Cleans Up Their Look
7
Mega Branding Changes
Walmart Adds Asterisk to Logo
6
Recession Rebranding
RecessIsOn Pursuades Us to ‘F_ck the Recession'
5
Soup-Bowl Chronometer Containers
This SiliconeZone Nooka Packaging is Reusable
4
Cartoon Logo Evolutions
Animated Short Shows the Evolution of the “Batman” Logo
3
Youthful Warhol Branding
This Tomcateden Andy Warhol Exhibition Emphasizes the Undiscovered
2
Chinese Street Sneaks
The Nike Zoom Greater China Edition is Casual and Cool
1
Corky Crayon Cases
The Artgraf Pencil Holder has a Sense of Heritage
Related Ideas
Dual-Ended Ketchup Bottles
The Heinz Ketch-Up & Down Bottle Has Two Lids for Dispensing Every Drop
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Carbon-Negative Soft Drinks
Tenzing Sets Itself Apart as a Soft Drink Brand with Carbon Labeling
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Aluminum-Packaged Bottled Waters
This Gold Emblem Purified Water is Being Launched at CVS Pharmacy
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Digitized Retail Shelf Labels
Lidl GB is Rolling Out Electronic Shelf Labels to All Its Stores
Sugarcane Cosmetics Packagings
'Bulldog' Uses Sugarcane Bagasse to Reduce its Carbon Footprint
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Whiskey Branded Apparel
Jameson and Dickies Debut a Collection of Apparel and Whiskey Bottle
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Canadian Detergent Rebrands
Swash® Laundry Detergent Recently Updated its Brand Look
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Paper-Made Oral Care Packaging
ALDI is Rolling Out New Toothbrush Packaging in the UK
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Artistic Perfume Bottle Packagings
The 'Do Perfume' Mellow Sign Perfume Package is a Display Piece
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
High-Caffeine Energy Cans
Barr Soft Drinks Launches the Pwr-Bru Big Can Energy Drinks
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Locally Produced White Cheeses
Baladna Debuts a New Qatari White Cheese Using Aseptic Cartons
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Specialty Coffee Concentrates
Frazy Bottles are Concentrated Versions of Ready-to-Drink Coffees
Reduced Plastic Deli Packaging
The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Shelf-Ready Cocktail Packaging
BuzzBallz Cocktails is Introducing 12 Packs for the Summer
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
Bag-In-Box Mezcals
Quiquiriqui's Mezcal Bag-In-Box Contains Five Liters of Espadin Mezcal
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Americana Autumn Apparel
Coors Banquet and Brixton Debut a Merchandise Collection
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Affordable Off-Brand Products
Unitas Launches a New Own Brand Label Called Local Living
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Aluminum-Based Cocktail Packaging
UK Supermarket Waitrose Swaps its Glass Packaging for Aluminum
Rebranded Snack Pastries
Entenmann's Minis Have Been Rebranded to Baker's Delights
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Low-Cost Private Brand Expansions
The Dollar General Clover Valley Range Now Has 100 More Products
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands