These campaigns make use of everything from pranks to augmented reality in order to encourage people to book a car test drive. Unless a driver happens to be near a car dealership, or actively looking for a new car, it's not likely that they'll be taking the opportunity to take a car for a spin. Since a lot of people spend time at their desks at work or at home, a lot of these attempts to encourage test drives take the form of videos, games or interactive social media experiences to simulate the experience of getting behind the wheel.
Although their approaches are completely different, some fantastic examples of fun test rides include Jagular's Villain Academy and Toyota's Musical City stunt.
26 Car Test Drive Campaigns
26
Test Drive Prank Ads
Watch What Happens When Jeff Gordon Pulls Stunts in this Pepsi Commercial
25
Test Drive Advergames
The Volkswagen Polo Game 'Tame the Tank'
24
In-Mall Car Showrooms
Pennsylvania's Cherry Hill Mall is a New Place to Test Drive a Car
23
Gamified Test Drives
Volkswagen's Fun Test Drive Challenges People in a City-Wide Game
22
Augmented Reality Driving Apps
The Volkswagen Norway App Guides You Your Way
21
Augmented Reality Auto Showrooms
Volkswagen Singapore Promotes Cars With Interactive Newspaper App
20
Smart Car Test Runs
The Twizy Way Car-Sharing Scheme Lets People Take the Vehicles for a Spin
19
Extreme Tablet Demonstration Videos
The New Motorola Tablet is Taken For a Test Drive
18
Off-Roading Obstacle Courses
Land Rover Urban Jungle Stages a Test Drive to Celebrate Anniversary
17
Reprisal Car Chase Pranks
Pepsi Devises Another Jeff Gordon Prank to Prove That It's Real
16
Mind-Controlled Car Promos
The Hyundai i30 Online Hypnosis Experiment is a Head Trip
15
Virtual Reality Test Drives
South African Audiences Take Virtual Hyundai i30 Test Drive
14
Friendly Test Drive Campaigns
Toyota's 'Try My Hybrid' Put Fans at the Wheel of This Campaign
13
Virtual Driving Apps
Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle
12
Revived Ride Pop-Up Parties
Buick Regal Amazes All at Wired Store ‘Regal Remix' Event
11
Indoor Test Tracks
The Audi 2011 Frankfurt Auto Show Pavilion Blows Competitors Out of the Water
10
Tablet-Controlled Test Drives
Audi Built a Miniture Race Track to Promote the New Audi Quattro
9
Stat-Tracking Auto Trials
The Ford Get More than a Test Drive Event Adds a Competitive Element
8
Balloon-Popping Test Drives
Alfa Romeo Pops 2500 Balloons in World Record Attempt
7
Escapist Auto Ads
Land Rover's Pop Up Ad Encourages People to Book a Test Drive
6
Phone-Charging Car Ads
VW's Mobile Car Ad Cleverly Promotes the Electric e-Golf with an App
5
Driver-Rescuing Campaigns
MINI Turns Getting a Flat Tire on the Road into a Marketing Opportunity
4
On-Demand Test Drives
Peugeot's New Car Test Drive Lets Twitter Users Try Out a Car Immediately
3
Musical Test Drives
The Musical City by Toyota is a Choose-Your-Own Playlist Adventure
2
Villainous Driving Schools
Jaguar's Villain Academy Teaches How to Drive Like a Villain
1
Amusing Auto Safety Campaigns
Instabomb by C4 Lounge Shows How to Avoid the Unexpected
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Contemporary Racing Simulators
Studio Casti Designs the DrivePod with Modern Aesthetics
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Digital Nomad Concept Cars
This Multipurpose Car Was Envisioned By Students From Skoda
Metaverse-Based Virtual Rides
G-SHOCK THE RIDE Simulates Futuristic Durability Testing
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Flying Car Concepts
Alef Aeronautics Comes Closer to Making Flying Cars a Reality with Model-A
Video Game-Inspired Vehicle Designs
The Conceptual 'MG MAZE' Celebrates Real and Virtual Worlds
Impairment-Aiding Navigation Apps
The Commute Booster App is Made to Help the Visually Impaired
Smartphone Interface Trial Apps
The Samsung 'Try Galaxy’ App Lets Users Experience a New UI
Superhero-Inspired Automobiles
Midjourney Boasts a Slew of AI-Generated Car Designs
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
High-Definition Dashboard Cameras
Amazon Announced the 'Ring Car Cam' at CES 2023
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Interactive Travel Map Apps
The 'Proxi' Travel App Offers Curated Travel Plans and More
Immersive AR Automotive HUDs
The HARMAN Ready Vision Augmented Reality HUD was Debuted at CES 2023
Virtual-Only Vehicle Experiences
The Roblox x Lamborghini Lanzador Lab is Suited for All Ages
70s-Style Race Cars
The Hyundai N Vision 74 is Expected to Jump from Concept to Real Life
Playful AI Travel Planner
Triplay is the Brainchild of Technology and Travel Enthusiasts
Autonomous Showroom Concepts
JIDU's Dealership Experience Lets Buyers Watch Their Car Pilot Itself
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Superhero-Themed Dynamic Vehicles
adidas and Lexus Join on the Wakanda Forever Car
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Scenic Audio Apps
The Honda Scenic Audio App is Informed by the Perkins School for the Blind
AI-Powered App Testing Tools
Mabl Launched a Low-Code Testing Tool for Mobile Applications
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
Racer-Inspired City Car Concepts
The Nissan Concept 20-23 is Imagined as the Perfect City Car
Off-Road Campsite Solutions
The Collaborative Adventure Mobility Platform is Expansive
Tech Brand Vehicle Features
Sony and Honda's Collaborative 'Afeela' Car Boasts Entertainment Tech
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
AI-Powered Toy Cars
Rocar is an Interactive Ride-On Robot Car for Kids Ages Two to Six
Consolidated Automotive Apps
The 'Fisker' App Caters to Every Aspect Of the Customer Experience
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Game-Exclusive Concept Cars
Ferrari's Vision Hybrid Race Vehicle Drops of Gran Turismo 7
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Car-Branded Basketball Giveaways
Canada Basketball & Turo Debut Unforgettable Fan Experiences
Virtual Metaverse Supercars
Cupra Unveils the DarkRebel All-Electric Virtual Vehicle
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Emoting-Grille Car Concepts
BMW's I Vision Dee Concept Creates a Digitalized Driving Experience
Car-Free Day Campaigns
Swapfiets Advocates for Car-Free Days in Dutch Cities
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Personalized Guided Audio Tours
WeGoTrip Slows Travel Down with Personalized Audio Guides
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Weekend Excursion City Vehicles
The Playbox Urban Mobility Vehicle is Imagined for 2040
Mobile 3D Scanning Apps
Epic Games and Capturing Reality Debut the RealityScan iOS App
AR Vehicle Displays
The Kia EV6 Features a Smart Augmented Reality Winshield for Navigation
Museum-Run Car Design Courses
Petersen Automotive Museum Launches Online Courses
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Audio-Guided Wine Experiences
Djuce Launches a 25 Minute-Long Audio Wine-Tasting Experiment
Aggregated On-Demand Service Apps
The 'finish'd' App Combines a Range of Services into One Spot
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Hospital Entertainment Campaigns
Honda is Bringing Tiny Drivable Cars to Kids Staying in Hospitals
All-Electric Vehicle Multiverse Ads
Acura Launches Its New World. Same Energy. Campaign
Smart Drive Systems
Panasonic Automotive Updated its SkipGen Drive System with Assistants
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Self Driving-Certified Cars
Mercedes-Benz Announced the First Level 3 Self-Driving Car in USA
Automated Lane-Changing Car Features
GM Super Cruise Now Supports Handsfree Land Changes
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Street Fighter-Style AR Games
Jadu is a New Multiplayer AR Mobile Fighting Game
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
AI Drive-Thru Platforms
"Tori" Enhances the Experience of Ordering at Carl's Jr. and Hardee's
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
AI Dare Generators
AI Truth or Dare Puts a Personalized Twist on the Classic Game
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Luxury Car Blockchain Games
Infinite Drive Racing is a Blockchain Game with Aston Martin Backing
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Self-Driving Food Delivery Services
Uber Eats is Launching Waymo Delivery Services in Phoenix
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Realistic Language Learning Apps
The 'Kasti' App Lets Users Add Words They'll Use Everyday
Lifestyle Concept Vehicles
Audi Unveiled the 'Activesphere' Concept in a Short Teaser
AI Chatbot-Connected Vehicles
Volkswagen Will Be Integrating ChatGPT in Its New Vehicles
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
UAE-Based Smart Taxis
UAE Residents Will Be Able to Call AI Smart Taxis Thanks to Hyundai
AR Car Wash Games
Splash Dash by Soapy Joe's Car Wash is Rewarding & Fund-Raising
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Tow-Truck App Services
Lyft Launches a New Feature in the App to Schedule Maintainance
Toy-Themed Racing Games
LEGO and 2K Partnered Up to Develop 'LEGO 2K Drive' on Modern Consoles
AI Built-In Cars
Baidu Launches the First Electric Car to Have ChatGPT-Style Functions
Phygital Televised Races
Michelob ULTRA's Lap of Legends Pits Formula 1 Drivers Against Avatars
Augmented Reality Hunting Games
Capcom and Niantic are Launching 'Monster Hunter Now'
QSR Game Shows
'Rule the Drive-Thru' Was Filmed in an Actual Drive-Thru Lane
Vehicle-Focused App Updates
Tesla Launches a Powerful New Update for its Mobile App
Brand-Specific Trail-Finding Apps
Ford Unveils the Bronco Trail App for iOS and Android Devices
Chromatic Mint Character Campaigns
The 'Take A Ride On A Tic Tac' Campaign is Limited-Edition
Inclusive Driving Campaigns
Localiza Will Help People with Down Syndrome Learn How to Drive
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
Partially Autonomous Touring EVs
Arcimoto Designs the New Electric Vehicle to Tour Around Vegas
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
In-Car Gaming Expansions
Tesla Launches Thousands of Games in Its Cars with Steam
Exclusive Culinary Road Trips
Turo Partners with MICHELIN Guide for Exclusive Experience
Advanced Automobile Driver Assists
Ford's BlueCruise Feature Rolls Out as a Subscription Service
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI-Assisted Car Shopping Apps
The CoPilot App Eliminates Barriers in Digital Car Shopping
Elf-Inspired Cars
Turo Debuts Elfmobiles in NYC to Celebrate the 20th Anniversary of the Elf Movie
AI-Empowered Vehicle Designs
Toyota Research Institute Plays Around with Generative AI
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Immersive Language Games
Noun Town Puts a Gamified Spin on Learning a New Language
Mixed Reality Racer Games
Hot Wheels Rift Rally Game is Set to Launch Officially in March
Sculpted Digital Conceptual Vehicles
Nissan Presents a Look at the Hyper Adventure Digital Concept
Immersive AI Skill-Building
Propeller Uses AI to Offer Real-World Scenarios to Practice Skills
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Safety-Promoting Logistics Services
Drivewyze Debuts a Complimentary Service Dubbed Drivewyze Free
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Free Gas Giveaways
Autotrader is Giving Free Gas for One Year to 11 Lucky Winners
Cloud-Based Vehicle Customizations
Mitsubishi Motors Unveils a Custom Car Configuration Feature
Virtual Reality Insurance Consults
ERGO Debuts a VR App for Travel Insurance Consultations
Astrologically-Influenced Driving Modes
Waze Adds New Personalized Options to Customize Your Drive
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
AI-Powered Product Development
UserTesting Debuts the Feedback Engine and New AI-Powered Features
Video-Generating GPS Apps
Strava Launches Flyover, an Aerial 3D Video Recap of GPS Activities
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Virtual Reality Racing Games
Sony Confirmed that Gran Turismo 7 Will be on PSVR2 from Day One
Flexible User-Centric Rideshares
Careem Introduces Flexi Rides to Bolster its Market Presence
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Advanced Automotive Systems
Waze Gets its Own Built-in 'Renault' Car App for the First Time
Bid-Based Ride Hailing Services
The InDrive Ride Hail Platform is Now Available in the Us
Streamlined Vehicle Rental Apps
The 'Nexus Connect' App Uses Text Recognition & Cloud Connectivity
Taxi Round-Trip Services
Uber Unveils the Intercity Round Trips Feature for Indian Travelers
UAE-Based EV Apps
EVLAB Launches the New Electric Vehicle App for UAE Customers
Accessible Ride App Safety-Tools
Uber is Altering its App for The Safety Tools in One Place
Electric Vehicle Holiday Updates
Tesla Unveils its New Steam Integration for its Model S and X
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