Whether the month was hectic or laid back, this list of August 2018 life trends is sure to reflect some of the ways in which companies are reaching out to appeal to a consumer's daily needs.
Those looking to reflect and relax should be drawn to Toronto's MINDSET Brain Gym, a new fitness concept which tasks consumers with exercising their minds, the same way they do with their bodies. Meanwhile, Cosmopolitan & Pink Parcel joined forces to offer consumers a monthly subscription package that eases the pains of menstruation.
Those living a fast-paced lifestyle might want to check out a new energy beverage called 'Supherb,' which offers a caffeine-free alternative to kick-start one's day. Lastly, new forms of entertainment are surfacing, like Avon's Make it Happen podcast, which offers clean beauty advice.
Top 80 Life Trends for August
From Meditation-Focused Gyms to Menstrual Subscription Services:
Ellen Smith — Aug 18, 2018 — Lifestyle
80
Funky Colorful Packaging Designs
Snask Creates a Modern Visual Identity for GET RAW
79
Adorable Beach-Ready Cars
Fiat’s 500 Spiaggina ’58 is Updated to Be the Perfect Summer Auto
78
Back Pain Relief Products
The Plexus Wheel+ is a Tool for Convenient At-Home Massages
77
Multifunctional Protein Shaker Bottles
The Reflex Bottle Boasts Efficient Intake & Convenient Use
76
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
75
Versatile Adventure Tents
The 'Tentstile Universe' Conquers Land, Sea and Air
74
Day-Relevant Advertising Campaigns
Mcdonald's Graphic Print Ads Celebrate Moving Day in Québec
73
Aluminium-Made Reusable Straws
ELO Encourages Consumers to Shy Away from Single-Use Plastic Straws
72
Performance-Focused Tailored Suits
ÆDelhard’s Line Revolutionizes the Formal Modern Suit for Men
71
Multi-Brand Pharmacy Concepts
'Le Drugstore Parisien' Offers Dry Cleaning, Cosmetics & More
70
Custom Workout Subscription Boxes
The Lolë Box is Personalized and Prepared for Any Activity
69
Cartoon-Creating Cameras
The 'Draw This' Camera Creates Unpredictable Art with AI
68
Empowering Breastfeeding Models
Sports Illustrated Motivates Socially Important Discussions
67
Meal Prep-Friendly Backpacks
The Six Pack Fitness Expedition Backpack 300 Carries All Essentials
66
App-Connected Mirrors
The Frednology Allure Smart Makeup Mirror Offers Enhanced Clarity
65
Supportive Body Conditioning Devices
The R3BAR AlphaPro is Portable and Focused on Performance
64
Dark-Lit Elegant Restaurant Interiors
Workstead Focuses on Modernity & Darkness for Its Project
63
Playful AR Clothing Apps
The Gymboree 'Made You Smile' App Brings Shirt Graphics to Life with AR
62
Self-Deodorizing Functional Gym Bags
Transforma X is an Odorless Gym Bag with a Sleek Design
61
Qi-Enabled Desktop Speakers
The 'Tevol' Speaker Charges Devices, Plays Tunes and More
60
Ultra-Compact Minimalist Flats
Ruetemple Creates a Highly Organized Apartment Interior in Moscow
59
On-Demand Experiential Services
'Funspree' in Toronto Delivers Experiences Rather Than Things
58
Chic Affordable Bluetooth Speakers
JAM Audio's Chill Series is Both Highly Functional and Stylish
57
Millennial-Targeted Coffees
The New TrueStart Cold Brew Coffees are Vibrant and Energizing
56
Convenient Urban Transit Bags
HEIMPLANET’s Urban Travel Bags are Durable, Functional & Comfortable
55
Curated Feminine Care Subscriptions
Cosmopolitan & Pink Parcel are Launching a Curated Monthly Box
54
Sonic Vibration Mouthpiece Toothbrushes
The 'Y-Brush' Performs Dental Cleanings in 10 Seconds Flat
53
Compact Artful Apartment Interiors
TOPOS DESIGN CLANS Produces an Engaging & Whimsical Environment
52
Experiential Dyslexia Ads
This Facial Recognition Ad Intentionally Offers a Challenging Read
51
Super Active Childcare Centers
Hibinosekkei Creates a Dynamic & Playful Environment for Youngsters
50
Device-Charging Smart Tables
The Sierra Modern Home Studio Smart Table Plays Music and More
49
Caffeine-Free Tea Energy Drinks
'Supherb' Uses Asian Herbs to Provide Clean, Caffeine-Free Energy
48
Lightweight Urban Electric Bikes
The oh!bike is Award-Winning, Convenient and Efficient
47
Diaper Station-Integrated Backpacks
The VIANETIC Diaper Backpacks Keep Parents Prepared
46
Unlimited Sound-Upgrading Speakers
The 'Sound-vessel' Speaker Can be Paired with Multiple Devices
45
Experience-Driven Beauty Pop-Ups
Sephora's Latest Activation Will Take Place in L.A
44
Next-Generation Vehicular Bike Racks
The 'Kupper Mount' Securely Affixes a Bike to Your Vehicle
43
Audiophile Sneaker Designs
The Roland and PUMA Collaboration Boasts Sleek and Colorful Footwear
42
Custom Contemporary Deodorants
Helmm Elevates the Classic Antiperspirant with Function and Design
41
Waterproof Wireless Airbuds
Aria Headphones Feature Impressive Battery Life and Water Protection
40
Digital Back-to-School Shopping Platforms
Amazon Offers an Wide and Inclusive Variety of Supplies
39
Vintage-Themed Beer Labels
Big Lug's Brand Identity Boasts Retro Illustrated Icons
38
Design-Forward Floating Swimming Pools
OOPEAA Proposes a Facility That Embraces Nordic Tradition
37
Thought-Provoking Ecology Campaigns
Greenpeace's Latest Preservation Initiative is Human-Centered
36
Industrially Minimalist Meditation Spaces
Karan Darda Architects Boasts a Sculptural Construction
35
Curated Clean Beauty Pop-Ups
This Mall's Beauty Stores Participated in an Immersive One-Day Event
34
Nostalgic Lunchbox Diners
Woody's Lunch Box is a Brand New Restaurant Inside Toy Story Land
33
Collaborative Sportswear Capsules
Heineken and Kappa Created a Six-Piece #Heineken100 Capsule
32
Community-Focused Piazza Stores
The Apple Milan Store Features a Gorgeous Public Piazza
31
Clean-Label Baby Products
Evereden Formulates Clean Baby Products for Sensitive Young Skin
30
Cannabis Oil-Infused Beers
The Cloud 9 Brewing 'High Flyer' Beer was Created with CBD Ultra
29
Avocado-Centric Exhibits
'Guaclandia' Promises an "Instagrammable Avocado Experience"
28
Branded Organizational Boxes
Marie Kondo Launched a Line of 'Hikidashi' Home Storage Boxes
27
Digital Memento Time Capsules
The 'Friiis' Digital Memory Capsule Protects Treasured Memories
26
Interchangeable Component Drones
The 'Blank Drone' Can be Used for Photo, Video and More
25
Coffin-Shaped Bath Trays
Life After Death Designs Created a Morbid-Looking Bath Accessory
24
Futuristic Mobility Vehicles
'RidRoid CanguRo' is a Robotic Vehicle Inspired by a Kangaroo
23
Eco-Conscious Cemetery Proposals
Sam Coulton Boasts a Design-Forward Alternative to Cremation
22
Athlete Collaborative Sportswear
Lebron James Infuses His Lifestyle in a Range with John Elliott
21
Solar Panel Stretch Projects
Sol and Medicine Line Renewables Team Up for an Ecological Initiative
20
Informative Trail Map Apps
The AllTrails App Recently Updates Its Vast Collection of Trail Maps
19
Accessible Game Controller Packaging
The Xbox Adaptive Controller Comes in Easily Opened Packaging
18
Compact Foldable Hammocks
The mock ONE Doesn't Need to be Bound by Trees or Tied Up to Anything
17
Beauty Business Podcasts
Avon's 'Make It Happen' Podcast Features Discussions with Brand Reps
16
Travel-Enhancing Phone Bike Mounts
iOttie's Easy One Touch 4 is Convenient, Safe and Affordable
15
Incredibly Secure Iris Scanners
This AI Iris Scanner Differentiates Between the Living & Dead
14
Recycled Waste-Crafted Sneakers
Ecoalf's Shao Sneakers are Made from Algae and Ocean Plastic
13
Scent-Based Party Games
WowWee's 'What's That Smell?' Puts the Noses of Players to Work
12
Hip Investing Campaigns
Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future"
11
Strawberry-Flavored Drinkable Meals
Soylent's New Strawberry Meal Replacement Was Highly Requested
10
Narrative-Based Apparel
Professor. E Channels The Feeling Of Discovery into a Tangible Design
9
Water Conservation Playlists
WaterAid Created a Shower Playlist to Encourage Reduced Water Use
8
Week-Long European Cruise Contests
AFAR Magazine is Offering an Unforgettable Experience
7
AI Investment Assistant Apps
'Pia' Works Effectively for Amateur or Advanced Investors
6
AI Trash Receptacles
'Oscar' is an Artificially Intelligent Trash Can That Takes Care of Sorting
5
Vivid Cupcake-Shaped Bath Bombs
Fizz & Bubble Launched a Rainbow Sherbet Bath Fizzy
4
Premium Eco Denim
FEEL's 'Genuine Jean' Sustainably Reimagines a Classic Style
3
Digitized Mailbox Services
'PostScan Mail' Offers a Virtual Mailbox and Remote Management Tools
2
Ride Share Print Magazines
Uber Launched Uber Momentum to Connect with Its Drivers
1
Canadian Country Award Partnerships
Noteable Life Has Joined with the CCMA for the 2018 Awards
Related Ideas
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Subscription-Based Health Services
Know Wellness' Platform is Comprehensive and Convenient
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
French-Inspired Functional Drinks
Journée Uplifts the Mind-Body with Natural Caffeine & Mushrooms
Highly Personalized Supplement Subscriptions
Joi + Blokes Debuts the Smart Supplement Program
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Menopause Wellness Pop-Up Concepts
Stripes Beauty Ran the Meno Café in the Beginning of October
Fruit-Fueled Self-Care Bookings
New Skincare Inspired Glow Recipe x Majesty’s Pleasure's Glow Hour
Mature Women-Focused Supplement Lines
Midi Health's Supplements Target Women Over the Age of 40
Supplement Subscription Products
Unilever has Aquierd Grüns Direct-To-Consumer Supplement Packs
Science-Led Body Care Collections
REHAB. Retreat Conveniently Recreates Spa Experiences at Home
Consistency-Focused Fitness Programs
The Refreshed Apple Fitness+ Programs are Arriving for 2026
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Calming Neurocosmetic Skincare
Skin to Mind Bridges the Gap Between Dermatology and Neuroscience
Mental Health Therapy Apps
Brain-Body Therapy
Curated K-Beauty Boxes
FabFitFun Features Noteworthy K-Beauty Brands in its 'Seasonal Summer Box'
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Richly Toned Fall Apparel
The Psycho Bunny Fall 2025 Collection Boasts Florals
Menstrual Wellness Refreshments
The Cycle Functional Drinks Come in Two Options
Bodily Health-Decoding Smart Rings
The Luna 2.0 Smart Ring Introduces LifeOS
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
RTD Sparkling Adaptogenic Beverages
Mingle Mocktails Unveils 'Mingle Mood'
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Wellness Tea Portfolio Expansions
Celestial Seasonings Expands with Functional Teas for Everyday
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Mindful Journaling Tools
Gravity Combines Meditation And Journaling For Inner Clarity And Calm
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Upgraded Wellness Platforms
BODi Has Announced a Significant Expansion of Its Wellness Platform
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Multi-Use Wellness Lineups
Saje Natural Wellness Unveils a New Product Collection for the Holidays
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Mystery Fragrance Subscriptions
Scentbird Society Shares Members-Only Scent Curations
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Digital Wellness Platforms
Vibe Lives App Supports Mental Health With Frequencies And Community
AI Employee Wellness Platforms
Lifesum and Fiit Champion Corporate Wellness with a New Partnership
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Art-Tech Zine Collaborations
twentynine zine Turns AI Nostalgia to Art Using Yoga 9i Aura Edition
Multi-Benefit Longevity Supplements
IM8's Daily Ultimate Essentials Has Cell Rejuvenation Tech
Growth-Focused Beauty Pop-Ups
UKLASH's Self-Growth Studio Spotlights Multiple Dimensions of Growth
Immersive Wellbeing Experiences
Healf's Inaugural Wellness Event is Dubbed Healf Experience (HX25)
Menopause-Specific Fitness Programs
A Study Informed the Peloton x Respin Menopause Care Program
Seasonal Living-Focused Tea Subscriptions
Kiara Naturals is Expanding & Introducing a New Service
Mindful Skincare Programs
Tatcha and Open Launched a Guided Program on World Mental Health Day
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Mental Health-Focused Athlete Services
The Professional Tennis Players Association Taps Psych Hub
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Bathing Culture-Inspired Waterfront Events
Therme Group Ran Culture of Bathe-Ing
Mental Wellness-Promoting Tote Bags
L.L.bean Marks Mental Health Month with the Analog Tote
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Gen Z Vitamin Pop-Ups
Nature's Truth and Natural Vitality Unveil a New College Campus Tour
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Stress-Alleviating Sleep Collections
Marks & Spencer &Sleep Helps Women Prioritize Rest
Replenishing Wellness Pop-Ups
The Plenish Ritual Room Features a Shots Concierge and More
Uplifting Wellness Pop-Ups
The giffgaff Booost Bar Helps to Lift Moods and Energy
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
New Year Exercise Campaigns
PVOLVE Partners with Jennifer Aniston on Worth It Everytime
Business-Focused Wellness Events
Willpower Announced the 2026 Edition of Wellness House
Direct-To-Consumer Therapy Services
Therapy by Headspace is a Major Expansion for the App
Smart Menstrual Cups
Emm's Integrated Sensors Measure Flow Volume and Cycle Patterns
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Kava-Infused Seltzers
Dialed Moods Taps the Functional Beverage Trend with Euphoric Seltzers
Wellness Destination Memberships
Sweat & Tonic Unveils Holiday Gift Packages for Fitness Lovers
First-Of-Its-Kind Consumer Aesthetics Events
OrangeTwist Debuts the TwistX Event
Meditation Wellness Tools
Mindful Buddy Delivers AI Meditation And Calendar-Based Mindfulness
Ice-Powered Fitness Classes
The Coolest Class in Dubai by GymNation Helps People Beat the Heat
Complimentary Women-Supporting Science-Backed Albums
Welltory Aims to Alleviate Stress and Burnout
Convenience-Focused Summer Salads
Gardencup Boasts New Offerings for the Summer
Premium-Style Body Mists
Hinode Aura Beauty Line Was Launched By Hinode
Mindful Fragrance Partnerships
Kayali and Calm Teamed Up to Make Well-Being Tools More Accessible
Therapist-Curated Self-Care Boxes
MyTheraBox Includes Products Centered Around Mindfulness
Consumer-Driven Juice Bar Menus
The Latest Clean Juice Menu Focuses on Nutrition and Flavor
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Flexible Lifetime Workouts
FitFusion Lifetime Access Lets Users Stream Varied On-Demand Workouts
Self-Guided Mental Health Apps
Mindless Labs' App Fills a Gap for Therapy-Curious People
Wellness Recovery Events
Toronto's The Wellness Club Hosts an Immersive Social Wellness Experience
Cycle-Aware Wellness Tools
WellnessPal Helps Women Align Lifestyle Choices With Their Cycle
Mindfulness Tracking Tools
Center Meditation Timer Supports Focused And Measurable Mindfulness
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Guided Recovery Classes
GymNation NapTime Takes Participants from Light Movement to Deep Rest
Personalized Meditation Apps
Waves Delivers AI-Powered Meditation For Focus And Well-Being
Curated Horror Subscriptions
the Tales of the Weird Subscription Offered Eerie Stories
Co-Branded Public Exercise Sessions
Invisalign and Mindbodygreen Debut 'Strong Moves'
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Integrated Wellness Apps
Dash Wellness Offers Fitness, Nutrition, and Mental Health in One App
Fitness-Focused Five-In-One Recharging Stations
Lumati Forges a Partnership with Smart Fit Method
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Monochromatic Wellness Advent Calendars
BetterMe Store Offers the Wellness Journey Advent Calendar
Mindfulness Growth Apps
Boost Mindfulness And Personal Growth Daily With GetSashy’s Guided Tools
Wellness Tracking Apps
Track Well Turns Personal Wellness Data Into Actionable Insights
Meditation Wellness Apps
Guided Meditation Provides Expert-Led Sessions For Relaxation And Sleep
Guided Reflection Tools
Mindful Path Helps Users Explore Purpose and Gain Life Clarity
Personalized Quote Apps
Thoughtbullet Delivers Daily Quotes Tailored To Your Preferences
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Promotional Fitness Incentives
Planet Fitness' PerksFest Returns with Exclusive Discounts
Flexible Medspa Memberships
The Vault by ALEXIS LAUREN Moves Beyond a Pay-Per-Treatment Approach
Gratitude Journaling Apps
Be Grateful Daily Creates Journals With AI Insights & Wellness Tracking
Cycle Tracking Apps
Period Tracker Helps Users Monitor Menstrual Cycles And Health Insights
Cognitive Learning Tools
Brain Newsletter Delivers Weekly Cognitive Improvement Ideas
Mental Wellness Shots
Vive Organic's Mind Boost and Mood Boost Help to Focus and Uplift
Longevity Holiday Resorts
TheLifeCo St. Lucia Introduces Flexible Wellness-Focused Stays
Empowering Fitness Journey Campaigns
DODYBAR Pilates Launches the 'Reform the Rules' Campaign
Integrated Fitness Streaming
Spotify Integrates Workouts and Peloton Classes into Its Platform
Multi-Benefit Wellness Bundles
Hotel X Toronto Introduces a New Experience Wellness Package
Mindful Wellness Platforms
BlissLand Enhances Sleep And Relaxation Through Guided Meditation
Actionable Cycle-Aware Apps
Una Recommends One Expert-Backed Action Per Day
Subscription Tracking Tools
Bills Helps You Track Subscriptions And Stay On Top Of Your Budget
Mood Tracking Apps
ZenziMood Helps You Log Emotions And Gain Insight Into Your Well-Being
Anti-Wrinkle Subscriptions
Thérapie Clinic Launched a Membership-Style Approach to Injectables
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Digital Wellness Tools
GratitudeBuddy Boosts Mental Wellbeing Through Daily Gratitude Journaling
Mood Tracking Platforms
TemperedMe Helps Users Track Emotions and Daily Activities Easily
Mental Wellness Apps
Habitize Combines Mood Tracking, AI Journaling, And Habit Coaching
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Subscription-Based Microdose Fitness Services
BODi Announces the '10 Minute BODi' Service
Mindful Movement Apps
Sanctum Digital Makes Immersive, Music-Led Experiences Accessible
Mood Insight Trackers
Moodsy Tracks Emotions, Habits, And Playlists For Daily Wellbeing
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Lifestyle Productivity Suites
SkillSphere Offers Ten Apps to Enhance Productivity and Well-Being
Custom Motivation Apps
Motus Delivers Personalized Daily Quotes To Support Mindset Growth
Longevity Tracking Tools
True Age Tracks Biological Aging Through Daily Health Habits
Digital Wellness Hubs
Calm Heaven Provides Tools For Journaling, Meditation, And Community Support
Cycle-Synced Fitness Classes
FOLM Aligns Movement with the Body's Natural Rhythms
Scientifically Informed Yoga Series
LES MILLS YOGA Capitalizes on a $6.3 Trillion Wellness Market
Flexible Meal Delivery Brands
Daily Harvest Launches an Optional Subscription Model for 2026
Modern Motherhood Memberships
Mavie Empowers Members with Realistic Personalized Routines
Membership-First Wellness Clubs
VIMALIFE Officially Opens Doors to its New Leslieville Club
Productivity Tracking Apps
Weeks Life Helps Track Goals, Build Habits, And Boost Productivity
Mindfulness Mobile Applications
Stress Relief Helps Users Manage Stress and Find Calm Daily