These August 2016 cosmetics trends range from personalized floral fragrances to halal nail polish lines that target a diverse demographic of religious consumers. Other standouts include skincare innovations like pocket-sized collagen packets and lifting face belts that are a painless and non-invasive alternative to traditional cosmetic surgery treatments.
In addition, examples like plant-based facial cleansers and kale-infused haircare products are designed to improve the appearance of one's skin and hair without needing to rely on harsh chemicals or artificial additives that can be featured in most competing products.
Those seeking to invest in organic beauty solutions will also love examples like sparkling water face toners that are sprayed on conveniently to not only refresh but also moisturize and brighten one's complexion.
Top 60 Cosmetics Trends in August
60
Whimsical Makeup Portraits
This Vogue Paris Beauty Story Features a Supermodel Cast
59
Adhesive Eyeliner Stencils
These Adhesive Stickers Help Users Create the Perfect Cat Eye
58
Plant-Themed Skincare Packaging
This Translucent Packaging Reflects Spiezia's Organic Products
57
Curated Vlogger Cosmetics
Two Faced 'The Power of Makeup' Palette is Curated By Nikki Tutorials
56
Rejuvenating Gamer Care Packages
The PokéMAN Care Package Helps Gamers Look and Feel Refreshed
55
Fantasy Character Cosmetic Transformations
This Artist Turns Himself Into Game of Thrones Faces
54
Fruity Tanning Oils
The Bali Body Oil Contains Extract of Watermelon For Added Hydration
53
Long-Lasting Travel Cosmetics
The 'trèStiQue' Makeup Line Offers Easy, Lasting Coverage
52
Vibrant Citrus Cosmetics
Lyubov Pogorela's Beauty Feature Highlights Fruity Makeup Shades
51
Lifting Face Belts
The 'La Vie Kogao' Inflatable Mask Naturally Raises the Contours of the Face
50
Smart Moisturizer Sprays
The Susee Gadget Inspects Skin Texture to Provide Tailored Mist Skincare
49
Cruelty-Free Cosmetic Collaborations
The Illamasqua and PETA Range Boasts No Animal Bi-Products
48
Halal Skincare Products
Singapore Skincare Brand Klarity Provides Certified Cruelty-Free Products
47
Scented Lip Gloss Collections
The Christian Louboutin Loubilaque Range Features Fragrant Makeup
46
Beautifying Probiotic Shooters
The 'Inner Beauty Boost' Acts as a Daily Shot For Healthy Skin
45
Pop Songstress Perfumes
Ariana Grande's New 'Sweet Like Candy' Perfume Has a Sugary Sweet Scent
44
Oval Makeup Brushes
This Mac Makeup Brush Adopts an Unconventional Oval Shape
43
Bronzing Body Oils
This Nourishing Bronzing Oil is Rich with Mineral Oxides and Pigments
42
Makeup Emulator Apps
Rimmel London's 'Get the Look' Captures Makeup from Editorials and Photos
41
Enzyme-Rich Exfoliating Masks
This Skin Care Product Revives Dry Skin and Prevents Wrinkles
40
Hydrating Algae Skincare
The Byrd Body Washes Are Packed With Minerals Sourced From the Ocean
39
Travel Collagen Sachets
The TruMarine Collagen Stick Packs Are Designed to Add to Water and Food
38
All-Natural Halal Cosmetics
Amara Cosmetics Caters to Muslim Consumers Looking for Natural Makeup
37
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
36
Charitable Honey Skincare
These Skincare Products are Organic and Good for the Environment
35
Personalized Floral Fragrances
Charlotte Tilbury's 'Scent of a Dream' Is Inspired by Attraction
34
Anime Character Fragrances
The Pokémon Eau de Toilette is a Fragrance for Pokémon Go Players
33
Adventure-Inspired Scents
Abbott Scents is a Perfume Range Designed to Create Sensory Experiences
32
Halal Nail Polish Ranges
Orly Will Be Launching a Collection of Porous Nail Polishes in August
31
Tangle-Proof Beard Brushes
The Big Red Beard Comb Doubles as Both a Facial and Head Grooming Tool
30
Kale-Infused Hair Tonics
This Color Wow Hair Cocktail Repairs with Sulphur-Rich Sea Kale
29
Branded Emoji Keyboards
L’Oréal Launches Branded Emojis Inspired by Hair and Makeup
28
Hydrating Sparkling Water Mists
The Laneige Capsule Face Mist Contains Carbonation and Minerals
27
Faux Freckle Cosmetics
This Music Festival Makeup Look Recreates Metallic Beauty Marks
26
Anti-Aging Makeup Removers
The Grown Alchemist Eye Makeup Cleanser Simultaneously Combats Aging
25
Personalized Celebrity Marketing
Kylie Jenner Hand-Delivered Her New Eyeshadow Palettes to Fans
24
Single-Step Makeup Products
Mèreadesso's 'Tinted All-In-One Moisturizer' Simplifies Daily Routines
23
Cosmetic Calligraphy Eyeliners
Too Faced's Colored Sketch Markers Take Inspiration From Stationary
22
Sustainable Solid Shampoos
Ethnique Solid Shampoo Eliminates Plastic Packaging to Be Eco-Friendly
21
Volumizing Brow Gels
The Gimme Brow Tint Adds Thickness With Adhesive Microfibres
20
Makeup Artist-Designed Polishes
Lottie Tomlinson's New Spray-On Polish Comes in a Metallic Hue
19
Exercising Skincare Stimulators
The FaceGym Pro Pulsing Device Provides a Workout to the Skin
18
Youthful Beauty Chocolates
Supermood's Chocolate for Beauty is Enhanced with Glutathione
17
Dramatic Weiner Makeup
Grace Helbig's National Hot Dog Day Look is Inspired by Drag Queen Makeup
16
Affordable Ergonomic Razors
The Leaf Razors Offer Precision Shaving With Cent-Priced Blades
15
Potted Herbal Deodorants
The Stank Stop Deodorant Resists Odor Naturally With Sage and Lavender
14
Extreme Makeup Tutorials
Jenna Marbles Experimented with the 100 Layers of Product Fad on YouTube
13
Replicating Beach Hair Boxsets
The 'Beach in a Box' Kit by Drybar Recreates Ocean Hair at Home
12
Plant-Based Cleansers
This Skin Cleanser is Rich in Antioxidants from Kale, Spinach and Green Tea
11
Phyto-Pigment Brushes
The Juice Beauty Cosmetic Brushes Smoothes Skin Texture Using Vegan Bristles
10
Collaborative Vlogger Cosmetics
Tarte Created a Special 'Swamp Queen' Palette with grav3yardgirl
9
Carbonated Face Masks
Elizavecca's Clay Face Mask Blends Carbonated Water, Green Tea and Charcoal
8
Beauty Advisor Bots
Modiface's Bot Suggests Makeup and Gives Virtual Try-Ons Within Messenger
7
Pregnancy-Safe Skincare
The Facto unMyrrhaculous Face Cream is Made With Paleo Ingredients
6
Perfumed Beard Serums
The Mr. Burberry Beard Oil Offers a Cologne and Conditioning Product in One
5
Light-Reflective Corrector Pens
Charlotte Tilbury's Miracle Eye Wand Micro-Particles Amplify Youth
4
Vegan Mineral Sunscreens
Soleil Toujours' Products are Hypoallergenic, Lightweight and Vegan
3
Seasonal Maple Facials
Omni Hotels & Resorts' Food Facial is Powered by Maple Sap
2
Adventurous Vegan Perfume Ads
The Stella McCartney POP Scent is Promoted in This Short Film
1
Celebrity Feud Face Makeup
Grace Helbig Demonstrates DIY Snake Makeup Inspired By Kim and Taylor
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Easy-Wearing Fragrance Mists
Calvin Klein Hair & Body Perfume Mists are Fresh and Effortless
Feel-Good Fruity Body Mists
Essence's Juicy Bomb Body Mists Share Affordable, Long-Lasting Scents
Canadian-Korean Skincare Debuts
HANYUL Korean Skincare Launches at Sephora Canada
Flavor-Forward Lip Treatments
Sweet July Skin's Lip Treatments are Fruity & Antioxidant-Rich
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Luxe Hydrating Beauty Products
Estée Lauder Launched a New Lip Balm and Cleanser
Japanese-Inspired Beauty Products
IKI Skin Care Launches Six Transformative Products
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Skin-Friendly Solid Fragrances
Good Chemistry Solid Perfumes are Travel-Friendly and Alcohol-Free
Close-Wearing Fragrances
BORNTOSTANDOUT's EAU INTIMITÉ Collection Explores Creative Skin Scents
Luxurious Nude Lipstick Lines
Christian Dior Debuts Its 2025 Addict Nudes N'Roses Collection
Next-Gen Niche Perfumes
Top Scents Collection Spotlights Up-and-Coming Perfumers
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Seasonal Shopping Occasions
Sephora Canada Spotlights Must-Haves for the Sephora Savings Event
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Hydrating Nature-Inspired Cosmetics
The Tree Hut Summer Collection is Packed with Seasonal Scents
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
High-End Skin Essentials Collections
Christian Dior Delivers a Strategic Evolution in Luxe Beauty
Brush-On Perfumes
Zara × Jo Malone Collaborated on a Trio of City-Inspired Personal Fragrances
Essential Skincare Sets
Merit’s New A/W 2025 Sets Bring Limited Shades and Travel-Sized Essentials
Celeb Beauty Brand Expansions
Lady Gaga's Haus Labs Expands to Asia-Pacific Via Sephora
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Space Travel Certified Cosmetics
Ready Set Jet Becomes the First Beauty Brand Certified for Space
Ergonomic Beauty Brands
REVOLVE Features 'Tilt Beauty' to Make Beauty More Accessible
Premium Private Label Cosmetics
Sainsbury's the Edit Comes in 17 Affordable Formulations
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Youth-Oriented Beauty Branding
Avatara Represents a Fresh Approach to Skincare
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Vibrant Makeup Advents
The 'little X-MAS WONDER Advent Calendar' Contains 24 Pieces
Medical Aesthetic Brand Expansions
REJURAN COSMETICS Enters Sephora
Springtime Cosmetic Collection Expansions
Stila Cosmetics Debuts 'All You, in Bloom' Capsule
Bird-Inspired Ethereal Cosmetic Collections
Guerlain's Fall 2025 Majestic Feathers Line is Chic
Next-Gen Plant-Powered Skincare
SUPPURU Fuses K-Beauty Techn & Clean, Vegan Ingredients for Gen Z
Multipurpose Haircare Cosmetic Oils
The Hollywood Beauty Level-Up Trio is Nourishing
Sensorial Candy-Inspired Cosmetics
Swedish Candy Culture Inspired the H&M Beauty and BUBS Collab
Fruit-Fueled Self-Care Bookings
New Skincare Inspired Glow Recipe x Majesty’s Pleasure's Glow Hour
Internationally Inspired Bodycare
The Native Global Flavors Collection Takes After Clean Treats
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Skin Health Cosmetic Products
These New Neutrogena Skincare and Makeup Launches are Beneficial
Calming Neurocosmetic Skincare
Skin to Mind Bridges the Gap Between Dermatology and Neuroscience
Celebrity-Led Skincare
Dua Lipa Debuts Her Skincare Brand DUA with High-Performance Formulas
Korean-Made Vegan Skincare
OLIVIAUMMA Launched Nationwide at Sephora With Two Exclusives
Dual-Layer Perfume Mists
'Ôrəbella Body & Hair Perfume Mists Feature Botanical Waters
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Dermatologist-Founded Skincare Brand Expansions
Fig.1 Beauty Has Launched on Sephora
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Curated K-Beauty Boxes
FabFitFun Features Noteworthy K-Beauty Brands in its 'Seasonal Summer Box'
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Textured Hair-Focused Product Lines
Taliah Waajid Debuts the Love My Natural Hair Collection
Affordable Performance Cosmetics
Sona Cosmetics Delivers "Makeup Without the Markup"
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Fruit-Inspired Cosmetics Collections
Fenty Beauty + Fenty Skin Unveil the Fresh N Icy Fruitz Line
K-Beauty-Inspired Skincare Ranges
Herbalife HL/Skin Features Five Products in Three Categories
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Purse-Shaped Beauty Balms
The Crème Shop Kiss & Blush Lip & Cheek Balm is Portable & Customizable
Floral High-End Makeup Capsules
Chanel Boasts Its Camélia Futura Makeup Collection This Summer
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
Fragrance-Forward Bodycare
Soap & Glory Launched Five Sensorial Mood-Boosting Scents
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
Sun-Inspired Luxurious Beauty Lines
Hermès Boasts the Les Façons Makeup Capsule
Model-Entrepreneur-Backed Beauty Brands
Brunel Body Care Debuts as Jasmine Tookes Wellness Brand
Summer-Themed Acne Patches
The Starface Play Pack Collection Takes a Playful Approach to Skincare
Renaissance-Inspired Curated Beauty Marketplaces
Rennaï Has Launched an E-Commerce Website
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
Multi-Use Matte Cosmetics
MAC Cosmetics’ Multisculpt Matte is for the Eyes and Face
Non-Crease-Proof Eyeshadows
Fara Homidi Beauty's Essential Eye Collection Achieves a Lived-In Look
Portable Nail Balms
essences's JUICY NAIL Nail Balm Nourishes Nails on the Go
Fragrance-First Personal Care Products
TONE Makes Scent Ritual Solutions for Gen Z & Gen Alpha
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Luxurious Beauty Collections
The Louis Vuitton La Beauté Collection is Chic and Artistic
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Wellness-Focused Efficient Skincare Lines
Practical Alchemy is an Emerging Wellness Beauty Brand
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Performance Plant-Powered Bodycare
Nature of Things Delivers Luxe, Transparent Formulas
Glow-Boosting Skin Solutions
Nature’s Sunshine Debuts Two Holistic Health Products for Consumers
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Natural Actives Luxury Skincare
One Tribe Cosmetics are Made with Up to 98% Natural Ingredients
Comprehensive Affordable Beauty Ranges
Suave Strives to Be Affordable Yet Effective
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Multi-Use Wellness Lineups
Saje Natural Wellness Unveils a New Product Collection for the Holidays
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Gen Z-Approved Skincare Ranges
Smuuti Skin is Arriving in the UK at Superdrug
Refillable Plant-Powered Skincare
Folie Helps Skincare Consumers Do More with Less
Futuristic Personal Care Fragrances
Parfex Launches FutureSkin Nova Collection
Wet-Pressed Powder Highlighters
Kosas Launches the 'Shiny Objects' Range
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Long-Lasting Lip Glosses
Not Beauty by SZA Debuted a Trio of Hard-Working Lip Essentials
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Biocompatible Skincare Ranges
Naturium Debuts on Amazon Canada with Cult-Favorite Product Lineup
Cosmetics Ingredient Advancements
Lubrizol Beauty Launches Botanical-Powered Functional Polymers
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Botanical Organic Skincare Capsules
Pravi Cosmétiques Naturels Offers Science-Backed Formulations
Shine-Enhancing Hair Perfumes
Hally Hair Lady H Hair Perfume is Alcohol-Free
Skincare-Like Body Capsules
Naturium Launches its New Body Care Line at Shoppers Drug Mart
Advanced Dermocosmetics Collections
Teoxane's Skincare Solutions Share Clinically Proven Formulas
Skincare-Based Makeup Launches
Glow Recipe Extends its Nourishing 'Hues Collection'
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Fiber-Sweetened Beauty Gummies
TopGum's Beauty-from-Within Gummies Apply Gummiceuticals Technology
Elegant Holiday Beauty Kits
U BEAUTY Has Curated a Collection of Five Distinct Skincare Kits
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Textured Gourmand Fragrances
New Perfumes Feature Creamy, Buttery, and Edible-Inspired Notes
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Concealer-Inspired Lip Glosses
Huda Beauty's LightCealer, MidCealer & RichCealer Revive Y2K Style
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Transformative Nail Treatments
The ORLY Beauty pH Perfector Reveals a Personalized Pink Hue
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Couture Texture Formulas
Gattefossé Unveiled its Haute Couture Collection
Science-Led Skincare Systems
Rationale's Essential Six Offers Daytime Protection & Nightly Repair
Inclusive Self-Tanning Products
Peta Jane Beauty's Self Tanners are Eco-Certified and Organic
Ethical Skin-Nourishing Cosmetics
The Beauty Kitchen PURE Collection Features Four Products
Glow-Enhancing Sun Care Products
Australian Gold® Debut Three New Launches for the Warmer Months
Naturally Powered Skincare
The New Lush Skincare Range Features 16 Different Fruits & Vegetables
Beauty-Enhancing Supplements
Orange Naturals' Supplements Turn Inner Wellness Into Outer Glow
Grocer-Launched Vegan Skincare Products
Natural Grocers Has Expanded Its Private-Label Offerings
Celebrity-Backed Body Oils
Cyklar’s Popular Vitamin C Body Oil Launches At Sephora
Spring-Inspired Nail Polish Kits
Beetles Gel Polish Debuts Its Taste of Spring 2026 Collection
Treat-Like Glossy Balms
Kulfi Beauty's Lip Snack Shares Scents Inspired by Sweet Treats
Mom-Approved Skincare Lines
Bubble is Keeping Mom Covered This Mother's Day Season
Hydrating Full-Body Treatments
The Pattern Beauty Body Collection Shares a Scrub, Wash & More
Travel-Friendly Sensorial Sets
The Kai Travel Set Emphasizes a Signature Fragrance Experience
Curated Firming Skincare Routines
Bonjou Beauty's Summer Skincare Capsule is Thoughtfully Curated
Plant-Based Emollient Solutions
AAK Introduced AAK Personal Care Emollients
Plant-Powered Targeted Body Care
Grown Alchemist Selects Akin Akman to Promote Its New Range
Exclusive Retailer Beauty Supplements
These New Nourished Products are Only at Holland & Barrett
Ethical Clean Beauty Lines
Tai Beauty Group Has Expanded the Accessibility of Its Clean Beauty
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Polycotton Travel Pouches
Holidermie Launches Its ACT Beauty Discovery Pouch
High-Performance Solid Cosmetics
Groupe GM Introduces Solid Labs for Solid Cosmetic Production
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design