Oval Makeup Brushes

This Mac Makeup Brush Adopts an Unconventional Oval Shape

Most avid beauty consumers are familiar with the look of standard makeup brushes, but this Mac makeup brush introduces a new form.

The 'Oval 6 Brush' is a medium-sized tool that's designed with a sizeable handle for applying, blending and contouring cosmetics over the face and cheeks. The brush features a head of rounded synthetic fibers that creates a flawless full coverage. Rather than coming straight out of the top of the brush handle, these bristles are perpendicular to the spot where the brush is meant to be held by a user.

As well as being a more ergonomic tool to use, the slightly tilted design of the Mac makeup brush makes it possible for makeup users to achieve greater precision when applying cosmetic products.

Oval Makeup Brushes
The trend of oval makeup brushes is disrupting the beauty industry by providing a more ergonomic and precise tool for applying makeup.

Where This Applies

Beauty Industry
The beauty industry can benefit from incorporating oval makeup brushes into their product offerings to meet the demand for more ergonomic and precise makeup tools.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 98%
Freshness 8%