Celebrity makeup artist Lottie Tomlinson recently teamed up with Nails Inc to create a spray-on polish in a cool metallic hue. Nails Inc was one of the first brands to release spray-on polish and now it is tapping social media stars such as Tomlinson to promote its latest shade.
The Tomlinson x Nails Inc collaboration consists of a spray-on polish in a gorgeous metallic gold color called 'Good As Gold." While a base coat is required in order to use to polish, the handy spray can design makes it easier than ever to apply the shade at home.
Unfortunately for fans the new shade is only available for a limited time, meaning those looking for a cool new DIY manicure will have to act fast to get their hands on the golden hue.
What's Driving This Trend
- Spray-on Polish
- Developing innovative spray-on nail polish that provides easy and precise application.
- Celebrity Collaborations
- Leveraging social media stars to endorse and promote new nail polish shades.
- Limited Edition Releases
- Creating a sense of urgency and exclusivity by offering nail polish shades for a limited time only.
Who This Affects Most
- Beauty Products
- Exploring opportunities to develop new and convenient nail polish application methods.
- Social Media Marketing
- Partnering with influential figures to market and increase awareness of new nail polish shades.
- Fashion Retail
- Creating demand and driving sales by releasing limited edition nail polish shades.
