Too Faced Cosmetics recently turned to the YouTube beauty community for inspiration of its latest makeup palette, 'The Power of Makeup.' The palette is curated by world-renown vlogger Nikkie Tutorials and is inspired by her inspiring video upload that showcases and highlights the ability makeup has to change and alter the face. The palette embraces the transformative powers of makeup and the ability to play.
'The Power of Makeup' palette draws upon many of Nikki Tutorials' signature favorite products including shimmery consistencies, highly pigmented colors and long-lasting formulas. The set includes nine shadows selected by Nikkie as well as Too Faced blush, bronzer, mascara and an eye primer that are part of the original collection.
With the rising influence of online personalities such as beauty YouTubers, brands can draw on their following to create innovative product launches.