Too Faced Cosmetics recently turned to the YouTube beauty community for inspiration of its latest makeup palette, 'The Power of Makeup.' The palette is curated by world-renown vlogger Nikkie Tutorials and is inspired by her inspiring video upload that showcases and highlights the ability makeup has to change and alter the face. The palette embraces the transformative powers of makeup and the ability to play.
'The Power of Makeup' palette draws upon many of Nikki Tutorials' signature favorite products including shimmery consistencies, highly pigmented colors and long-lasting formulas. The set includes nine shadows selected by Nikkie as well as Too Faced blush, bronzer, mascara and an eye primer that are part of the original collection.
With the rising influence of online personalities such as beauty YouTubers, brands can draw on their following to create innovative product launches.
Curated Vlogger Cosmetics
More Stats +/-
Whimsical Makeup Portraits
Theatrical Beauty Editorials
Fantasy Character Cosmetic Transformations
Candid Sportswear Editorials
Cosmetic Calligraphy Eyeliners
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Two Faced 'The Power of Makeup' Palette is Curated By Nikki Tutorials
- By: Misel SabanJul 28, 2016