Bali Body is a tanning oil brand that puts offers hydrating and glowing elixirs designed to naturally boost the body's color pigmentation under the sun. The blend contains extract of watermelon seed to provide hydrating barrier to the skin so that natural tans last longer and look more vibrant.
The oil contains a mixture of watermelon seed extract with a light SPF. The oil is thicker than most to add hydrating properties that keep the skin glistening and moisturized -- even during hours in the sun. The watermelon provides a sweet and fruity scent to the product while simultaneously naturally enhancing the tanning experience. When the body is moisturized, it is better able to illuminate a tan.
Key Themes Behind This Trend
- Natural Tanning Enhancers
- The use of natural ingredients like watermelon seed extract in tanning products provides an opportunity for brands to offer a more holistic and skin-friendly tanning experience.
- Long-lasting Tanning Solutions
- By incorporating hydrating properties into tanning oils, brands can create products that help prolong the lifespan of a natural tan, providing a disruptive solution in the tanning industry.
- Scented Tanning Oils
- Tanning oils infused with fruity scents, like watermelon, add a sensory experience to the tanning process, offering a unique selling point for brands.
Where This Applies
- Beauty and Skincare
- Beauty brands can tap into the trend of fruity tanning oils by developing products that offer natural tanning enhancement and long-lasting hydration.
- Sunscreen and Sun Protection
- The incorporation of watermelon seed extract with SPF in tanning oils presents an opportunity for sunscreen brands to expand their product offerings and appeal to tanning enthusiasts.
- Fragrance
- Fragrance companies can explore the creation of scented tanning oils to cater to consumers who seek a multi-sensory experience during their tanning routines.
