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Brightening Watermelon Sunscreens

The Watermelon Glow Niacinamide Sunscreen SPF 50 is Light

— February 21, 2022 — Fashion
Glow Recipe's first sunscreen formula, the Watermelon Glow Niacinamide Sunscreen SPF 50, is a lightweight glow-boosting hybrid that's blendable, non-greasy and suitable for all skin tones. Chemical-physical sunscreens are becoming increasingly popular for combining the best features of both formulations to create safe and effective sun protection with added benefits. Glow Recipe's innovative approach fuses three chemical filters: homosalate, octisalate, and octocrylene with non-nano zinc oxide for broad-spectrum UVA/UVB protection.

This highly anticipated release from the brand is packed with antioxidants, hyaluronic acid, B3 and soothing aloe. Customers demanded a watermelon-scented SPF (free from synthetic fragrance and essential oils) and the brand delivered with a nourishing and protective K-beauty-inspired formula that goes above and beyond.
Trend Themes
1. Chemical-physical Sunscreens - The trend of combining the best features of both formulations to create safe and effective sun protection with added benefits presents an opportunity for disruptive innovation in the sunscreen industry.
2. Antioxidant-infused Sunscreens - The trend of adding antioxidants to sunscreens for added benefits presents an opportunity for disruptive innovation in the beauty and skincare industry.
3. Watermelon-scented Skincare - The trend of adding fruit scents to skincare products presents an opportunity for disruptive innovation in the beauty and fragrance industries.
Industry Implications
1. Sunscreen - The use of chemical-physical sunscreens and antioxidant-infused sunscreens presents an opportunity for disruptive innovation in the sunscreen industry.
2. Beauty and Skincare - The use of antioxidant-infused sunscreens and watermelon-scented skincare products presents an opportunity for disruptive innovation in the beauty and skincare industry.
3. Fragrance - The trend of adding fruit scents to skincare products presents an opportunity for disruptive innovation in the fragrance industry.
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