Brightening Watermelon Sunscreens

The Watermelon Glow Niacinamide Sunscreen SPF 50 is Light

Glow Recipe's first sunscreen formula, the Watermelon Glow Niacinamide Sunscreen SPF 50, is a lightweight glow-boosting hybrid that's blendable, non-greasy and suitable for all skin tones. Chemical-physical sunscreens are becoming increasingly popular for combining the best features of both formulations to create safe and effective sun protection with added benefits. Glow Recipe's innovative approach fuses three chemical filters: homosalate, octisalate, and octocrylene with non-nano zinc oxide for broad-spectrum UVA/UVB protection.

This highly anticipated release from the brand is packed with antioxidants, hyaluronic acid, B3 and soothing aloe. Customers demanded a watermelon-scented SPF (free from synthetic fragrance and essential oils) and the brand delivered with a nourishing and protective K-beauty-inspired formula that goes above and beyond.

Chemical-physical Sunscreens
The trend of combining the best features of both formulations to create safe and effective sun protection with added benefits presents an opportunity for disruptive innovation in the sunscreen industry.
Antioxidant-infused Sunscreens
The trend of adding antioxidants to sunscreens for added benefits presents an opportunity for disruptive innovation in the beauty and skincare industry.
Watermelon-scented Skincare
The trend of adding fruit scents to skincare products presents an opportunity for disruptive innovation in the beauty and fragrance industries.

Where This Applies

Sunscreen
The use of chemical-physical sunscreens and antioxidant-infused sunscreens presents an opportunity for disruptive innovation in the sunscreen industry.
Beauty and Skincare
The use of antioxidant-infused sunscreens and watermelon-scented skincare products presents an opportunity for disruptive innovation in the beauty and skincare industry.
Fragrance
The trend of adding fruit scents to skincare products presents an opportunity for disruptive innovation in the fragrance industry.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 88%
Freshness 12%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X