Many of these 2017 political trends were created in response to the 2016 election, which caused certain conflicts to be amplified throughout the US and beyond. Although the election was an emotional time for many, it also allowed people to realize the importance of coming together and speaking out to support their beliefs.
One example that's included is the Budweiser ad that was created for the Superbowl. The content of the short video shows the value that immigrants bring to a country in reference to the beer brand, which was founded by Adolphus Busch, who traveled to the US to pursue his dreams. Another politically focused Superbowl ad came from Coca-Cola, who reran a former spot that celebrates diversity in the country to show that its identity is formed by all of those who call it home.
Top 40 Political Trends in 2017
From Referential Vodka Campaigns to Reimagined Refugee Paintings:
Riley von Niessen — Jan 28, 2018 — Pop Culture
40
American Identity-Inspired Apparel
This New Opening Ceremony Collection Features Powerful Messages
39
Political Americana Streetwear
The Public School Ready-to-Wear Styles Make Statements with Fashion
38
Reimagined Refugee Paintings
Syrian Artist Abdalla Al Omari Painted World Leaders as Refugees
37
Inclusive National Rebranding Campaigns
Snask has Designed a National Rebrand for North Korea
36
Bold Imperative T-Shirts
Katharine Hamnett's T-Shirts Stand Staunchly Against Brexit
35
Self-Satirizing Shirts
Buzzfeed's 'Failing Pile of Garbage' Tees Reference a High-Profile Insult
34
Feminist Clothing Companies
The Outrage Donated All Proceeds From Their Pantsuit Nation Line to PP
33
Coal-Made Dessert Pop-Ups
'Coal Comforts' Seeks to Make a Point About Climate Change
32
Charitable Political Toilet Papers
Some of the Proceeds from Trump Paper Will Go To a Good Cause
31
Political Social Media Comparisons
The Wall Street Journal Recently Released 'Blue Feed, Red Feed'
30
Charitable Political Ales
Northern Maverick Brewing's 'Fake News Ale' Uses a Donald Trump Cartoon
29
Political Candy Packaging
These Concrete Block Containers Serve as Thrones to Totalitarian Treats
28
Gay Rights Dance Parties
'WERK for Peace' Planned a Glitter-Heavy Party to Show Their Pride
27
Political Vodka Ad Campaigns
Smirnoff Vodka Has a Cheeky New Ad That Mocks The U.S. Russia Scandal
26
Fake News Filters
Facebook Has Launched Its Fake News Filter in France
25
Video Debate Platforms
QallOut Broadcasts Live Debates Between Individuals on Important Subjects
24
Presidential Lie Detectors
'Poli-Graph' Tracks Donald Trump's Mendacity in Office
23
Presidential Rooster Statues
A Donald Trump Rooster Statue Was Erected in Taiyuan, China
22
Politically Symbolic Candles
The Borderline Project Represents the Length of Trump's Wall
21
Feminist Card Games
The Nasty Feminist Game Functions as a Playful Political Statement
20
Provocative Bulletproof Posters
ARS' Outdoor Posters Question Gun Laws
19
Anti-Discrimination Fashion Campaigns
This New Diesel Campaign Takes a Stand Against Hate
18
Charitable Presidential Lollipops
Proceeds from the 'Trump Sucks' Treats Go to Planned Parenthood
17
Reasoned Debate Platforms
Kialo Allows for Calm, Sensible, and Rational Online Debates
16
Fake News-Testing Games
Factitious Tests Players' Ability to Detect False News Articles
15
AR Love Messages
The 'Free the Love' App Shares Augmented Reality Balloon Letter Messages
14
Presidential Business Visualizations
The 'Trump Connections' Map Shows the President's Network
13
Virtual Politician Chatbots
'SAM' is a Bot That Continually Evolves Based on Voter Input
12
Reproductive Rights Zines
The Free Zine Initiative Aims to Educate Women About Reproductive Rights
11
Feminist Art Exhibitions
Women Designers Used Art Share Perspectives at This All-Female Art Show
10
Contradictory News Platforms
Current Affairs Website The Perspective Endeavors to Open Minds
9
Indigenous Athletic Campaigns
'Team 88' Promotes the Benefits of Sport at the Toronto 2017 NAIG
8
Pro-Immigration Beer Commercials
The New Budweiser Ad Uses Its Origins to Make a Point
7
Presidential Countdown Calendars
The Out-Of-Office Calendar Counts Down Until Trump's Term Ends
6
Luminous Environmental Activism
'Racing Extinction' Projects Endangered Animals on a Church Facade
5
Pro-Immigration Fashion Campaigns
This W Magazine Video Shows That Many Celebrities are Immigrants
4
Rerun Football Commercials
This Coca-Cola Super Bowl Ad Was Replayed to Promote Diversity
3
Satirical Canadian Guidebooks
The Canadaland Guide to Canada (Published in America) Teases Canucks
2
Diversity-Embracing Homestay Commercials
The Airbnb Super Bowl Ad Makes a Political Statement
1
NYC-Focused Athletic Campaigns
The New adidas by Pharrell Williams Ad Prompts Viewers to Speak Up
Related Ideas
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Excuse-Providing Mock Cans
Like a Magic 8 Ball, Samuel Adams' 'I CAN't' Can is Ready to Shake
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Electricity-Free Beer Fridges
The Bud Ground Cooler Needs No Electricity to Run in Hot Weather
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Groundhog-Themed Beer Campaigns
Samuel Adams is Sending Drinkers $50k Worth of Cold Snap
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
AI Party Planners
"The Generager" by Three Olives Vodka Launches Custom Party Themes & Concepts
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Arizona-Inspired Aluminum Bottles
PepsiCo Design Drops a Limited-Edition Pepsi Zero Sugar Design
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Roman Numeral-Inspired Ketchup Ads
HEINZ Launches “LVII Meanz 57” in Time for The Big Game
Social Good Beer Initiatives
Miller Lite and J Balvin Team Up to Give Back to Latino Communities
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
K-Pop Star-Backed Lagers
Tiger Beer and G-DRAGON Launch Tiger Soju Infused Lager
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Engaging Political Update Apps
The 'GovSide' App Encourages Citizens to Get Involved
Iranian Women-Supporting Lagers
This Craft Lager Pays Tribute to Iranian Women's Fight For Freedom
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Unabashedly All-American Lagers
This Lager Pays Tribute to Great American Craft Brewing Traditions
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Pop Culture Airline Costumes
easyJet's Crew Traded easyJet Uniforms for Iconic Eurovision Outfits
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Sports-Inspired Tequila Cocktails
The 1800 Tequila x San Francisco 49ers Celebrate the Super Bowl
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Immigration System-Inspired Artworks
SOLDIER's Passport Series Confront the Biased Justice System
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
British Beer Voting Campaigns
The Brixton Brewery YES, WE CANS Campaign Encourages Ballot Casting
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic