Many of these 2017 political trends were created in response to the 2016 election, which caused certain conflicts to be amplified throughout the US and beyond. Although the election was an emotional time for many, it also allowed people to realize the importance of coming together and speaking out to support their beliefs.
One example that's included is the Budweiser ad that was created for the Superbowl. The content of the short video shows the value that immigrants bring to a country in reference to the beer brand, which was founded by Adolphus Busch, who traveled to the US to pursue his dreams. Another politically focused Superbowl ad came from Coca-Cola, who reran a former spot that celebrates diversity in the country to show that its identity is formed by all of those who call it home.
Top 40 Political Trends in 2017
From Referential Vodka Campaigns to Reimagined Refugee Paintings:
Riley von Niessen — Jan 28, 2018 — Pop Culture
40
American Identity-Inspired Apparel
This New Opening Ceremony Collection Features Powerful Messages
39
Political Americana Streetwear
The Public School Ready-to-Wear Styles Make Statements with Fashion
38
Reimagined Refugee Paintings
Syrian Artist Abdalla Al Omari Painted World Leaders as Refugees
37
Inclusive National Rebranding Campaigns
Snask has Designed a National Rebrand for North Korea
36
Bold Imperative T-Shirts
Katharine Hamnett's T-Shirts Stand Staunchly Against Brexit
35
Self-Satirizing Shirts
Buzzfeed's 'Failing Pile of Garbage' Tees Reference a High-Profile Insult
34
Feminist Clothing Companies
The Outrage Donated All Proceeds From Their Pantsuit Nation Line to PP
33
Coal-Made Dessert Pop-Ups
'Coal Comforts' Seeks to Make a Point About Climate Change
32
Charitable Political Toilet Papers
Some of the Proceeds from Trump Paper Will Go To a Good Cause
31
Political Social Media Comparisons
The Wall Street Journal Recently Released 'Blue Feed, Red Feed'
30
Charitable Political Ales
Northern Maverick Brewing's 'Fake News Ale' Uses a Donald Trump Cartoon
29
Political Candy Packaging
These Concrete Block Containers Serve as Thrones to Totalitarian Treats
28
Gay Rights Dance Parties
'WERK for Peace' Planned a Glitter-Heavy Party to Show Their Pride
27
Political Vodka Ad Campaigns
Smirnoff Vodka Has a Cheeky New Ad That Mocks The U.S. Russia Scandal
26
Fake News Filters
Facebook Has Launched Its Fake News Filter in France
25
Video Debate Platforms
QallOut Broadcasts Live Debates Between Individuals on Important Subjects
24
Presidential Lie Detectors
'Poli-Graph' Tracks Donald Trump's Mendacity in Office
23
Presidential Rooster Statues
A Donald Trump Rooster Statue Was Erected in Taiyuan, China
22
Politically Symbolic Candles
The Borderline Project Represents the Length of Trump's Wall
21
Feminist Card Games
The Nasty Feminist Game Functions as a Playful Political Statement
20
Provocative Bulletproof Posters
ARS' Outdoor Posters Question Gun Laws
19
Anti-Discrimination Fashion Campaigns
This New Diesel Campaign Takes a Stand Against Hate
18
Charitable Presidential Lollipops
Proceeds from the 'Trump Sucks' Treats Go to Planned Parenthood
17
Reasoned Debate Platforms
Kialo Allows for Calm, Sensible, and Rational Online Debates
16
Fake News-Testing Games
Factitious Tests Players' Ability to Detect False News Articles
15
AR Love Messages
The 'Free the Love' App Shares Augmented Reality Balloon Letter Messages
14
Presidential Business Visualizations
The 'Trump Connections' Map Shows the President's Network
13
Virtual Politician Chatbots
'SAM' is a Bot That Continually Evolves Based on Voter Input
12
Reproductive Rights Zines
The Free Zine Initiative Aims to Educate Women About Reproductive Rights
11
Feminist Art Exhibitions
Women Designers Used Art Share Perspectives at This All-Female Art Show
10
Contradictory News Platforms
Current Affairs Website The Perspective Endeavors to Open Minds
9
Indigenous Athletic Campaigns
'Team 88' Promotes the Benefits of Sport at the Toronto 2017 NAIG
8
Pro-Immigration Beer Commercials
The New Budweiser Ad Uses Its Origins to Make a Point
7
Presidential Countdown Calendars
The Out-Of-Office Calendar Counts Down Until Trump's Term Ends
6
Luminous Environmental Activism
'Racing Extinction' Projects Endangered Animals on a Church Facade
5
Pro-Immigration Fashion Campaigns
This W Magazine Video Shows That Many Celebrities are Immigrants
4
Rerun Football Commercials
This Coca-Cola Super Bowl Ad Was Replayed to Promote Diversity
3
Satirical Canadian Guidebooks
The Canadaland Guide to Canada (Published in America) Teases Canucks
2
Diversity-Embracing Homestay Commercials
The Airbnb Super Bowl Ad Makes a Political Statement
1
NYC-Focused Athletic Campaigns
The New adidas by Pharrell Williams Ad Prompts Viewers to Speak Up
Related Ideas
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Beer-Infused Soup Lines
Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Origin Story Ads
Pacifico Unveils Its 'Find Your Own Way' Ad Campaign
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Après-Ski–themed Vodka Launch Parties
Holiday Vodka Makes Its Entry into the New York Market
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
Game-Honoring Energy Drink Branding
The Red Bull Tetris Can Celebrates the Game's 40th Anniversary
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Limited Edition Tequila Bottles
Don Julio Reveals a 1942 FIFA World Cup-Inspired Bottle
Music Experience-Focused Beer Campaigns
The Heineken House is Back for 2026 Coachella
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Festival-Themed Cocktail Promotions
Kylie Jenner's Sprinter Vodka Soda Arrives at Coachella
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
K-Pop Brand Ambassadorships
Asahi Super Dry Unveiled a Unified Campaign Featuring BLACKPINK
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Motorsport-Inspired Vodka Activations
NEFT Vodka Amplified Its Presence During Formula 1 Weekend
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Relaxing Martini-Inspired Campaigns
Ketel One Vodka Debuts 'The Spirit Advisor's Day Off'
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Barista-Inspired Holiday Cup Spots
Starbucks Launched its 'Drawn Together' Campaign
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Humorous Tequila Campaigns
Gran Centenario Tequila Launches the 'Don't Be a Gringo' Campaign
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Film-Inspired Cocktail Campaigns
Ketel One Vodka Collaborates with Patrick Schwarzenegger
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Global Citrus Soda Platforms
The 7UP Super Duper Refresher Platform Introduces New Products
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
French Wine Region-Focused Campaigns
Bordeaux Wines Boasts Its #JointheBordeauxCrew Campaign
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Festive Italian Beer Campaigns
This Birra Moretti Campaign is Rolling Out for the Holidays
Sun-Lit Anniversary Campaigns
The Corona 100 Years Campaign Lets Natural Light Capture the Story
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Supermarket Temporary Tattoos
Aldi's Specialbuy Temporary Tattoos Take After Favorite Items
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Universal Language-Celebrating Luxury Campaigns
Bottega Veneta Releases 'Craft is Our Language'
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Filmmaker-Backed Tequila Spots
Guillermo del Toro Stars in PATRÓN's 'The Perfect Pour'
Imited-Edition Football-Themed Packaging
Two Robbers Spirits Co. Taps He Philadelphia Eagles
Celebrative Canadian Lager Initiatives
Moosehead Delivers its 'Presidential Pack' Across Canada
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Repurposed Election Materials
South Korea Transforms Election Banners into Sustainable Materials
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Refreshing Spirits Campaigns
Refresh Your Season Invites Fans to Make Jim Beam & Lemonade
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Creative Home Campaigns
IKEA U.S. Launches its 'Dream the Possibilities' Platform
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
Global Election Trackers
World Election Map Updates Users with Global Election Dates and Details
Artful Activism Shows
The Snowflake Exhibition by Donald Moffett Explores Abstraction & Activism
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism