Many of these 2017 political trends were created in response to the 2016 election, which caused certain conflicts to be amplified throughout the US and beyond. Although the election was an emotional time for many, it also allowed people to realize the importance of coming together and speaking out to support their beliefs.
One example that's included is the Budweiser ad that was created for the Superbowl. The content of the short video shows the value that immigrants bring to a country in reference to the beer brand, which was founded by Adolphus Busch, who traveled to the US to pursue his dreams. Another politically focused Superbowl ad came from Coca-Cola, who reran a former spot that celebrates diversity in the country to show that its identity is formed by all of those who call it home.
Top 40 Political Trends in 2017
From Referential Vodka Campaigns to Reimagined Refugee Paintings:
Riley von Niessen — Jan 28, 2018 — Pop Culture
40
American Identity-Inspired Apparel
This New Opening Ceremony Collection Features Powerful Messages
39
Political Americana Streetwear
The Public School Ready-to-Wear Styles Make Statements with Fashion
38
Reimagined Refugee Paintings
Syrian Artist Abdalla Al Omari Painted World Leaders as Refugees
37
Inclusive National Rebranding Campaigns
Snask has Designed a National Rebrand for North Korea
36
Bold Imperative T-Shirts
Katharine Hamnett's T-Shirts Stand Staunchly Against Brexit
35
Self-Satirizing Shirts
Buzzfeed's 'Failing Pile of Garbage' Tees Reference a High-Profile Insult
34
Feminist Clothing Companies
The Outrage Donated All Proceeds From Their Pantsuit Nation Line to PP
33
Coal-Made Dessert Pop-Ups
'Coal Comforts' Seeks to Make a Point About Climate Change
32
Charitable Political Toilet Papers
Some of the Proceeds from Trump Paper Will Go To a Good Cause
31
Political Social Media Comparisons
The Wall Street Journal Recently Released 'Blue Feed, Red Feed'
30
Charitable Political Ales
Northern Maverick Brewing's 'Fake News Ale' Uses a Donald Trump Cartoon
29
Political Candy Packaging
These Concrete Block Containers Serve as Thrones to Totalitarian Treats
28
Gay Rights Dance Parties
'WERK for Peace' Planned a Glitter-Heavy Party to Show Their Pride
27
Political Vodka Ad Campaigns
Smirnoff Vodka Has a Cheeky New Ad That Mocks The U.S. Russia Scandal
26
Fake News Filters
Facebook Has Launched Its Fake News Filter in France
25
Video Debate Platforms
QallOut Broadcasts Live Debates Between Individuals on Important Subjects
24
Presidential Lie Detectors
'Poli-Graph' Tracks Donald Trump's Mendacity in Office
23
Presidential Rooster Statues
A Donald Trump Rooster Statue Was Erected in Taiyuan, China
22
Politically Symbolic Candles
The Borderline Project Represents the Length of Trump's Wall
21
Feminist Card Games
The Nasty Feminist Game Functions as a Playful Political Statement
20
Provocative Bulletproof Posters
ARS' Outdoor Posters Question Gun Laws
19
Anti-Discrimination Fashion Campaigns
This New Diesel Campaign Takes a Stand Against Hate
18
Charitable Presidential Lollipops
Proceeds from the 'Trump Sucks' Treats Go to Planned Parenthood
17
Reasoned Debate Platforms
Kialo Allows for Calm, Sensible, and Rational Online Debates
16
Fake News-Testing Games
Factitious Tests Players' Ability to Detect False News Articles
15
AR Love Messages
The 'Free the Love' App Shares Augmented Reality Balloon Letter Messages
14
Presidential Business Visualizations
The 'Trump Connections' Map Shows the President's Network
13
Virtual Politician Chatbots
'SAM' is a Bot That Continually Evolves Based on Voter Input
12
Reproductive Rights Zines
The Free Zine Initiative Aims to Educate Women About Reproductive Rights
11
Feminist Art Exhibitions
Women Designers Used Art Share Perspectives at This All-Female Art Show
10
Contradictory News Platforms
Current Affairs Website The Perspective Endeavors to Open Minds
9
Indigenous Athletic Campaigns
'Team 88' Promotes the Benefits of Sport at the Toronto 2017 NAIG
8
Pro-Immigration Beer Commercials
The New Budweiser Ad Uses Its Origins to Make a Point
7
Presidential Countdown Calendars
The Out-Of-Office Calendar Counts Down Until Trump's Term Ends
6
Luminous Environmental Activism
'Racing Extinction' Projects Endangered Animals on a Church Facade
5
Pro-Immigration Fashion Campaigns
This W Magazine Video Shows That Many Celebrities are Immigrants
4
Rerun Football Commercials
This Coca-Cola Super Bowl Ad Was Replayed to Promote Diversity
3
Satirical Canadian Guidebooks
The Canadaland Guide to Canada (Published in America) Teases Canucks
2
Diversity-Embracing Homestay Commercials
The Airbnb Super Bowl Ad Makes a Political Statement
1
NYC-Focused Athletic Campaigns
The New adidas by Pharrell Williams Ad Prompts Viewers to Speak Up
Related Ideas
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Après-Ski–themed Vodka Launch Parties
Holiday Vodka Makes Its Entry into the New York Market
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Celebrity Coffee Brand Campaigns
Nespresso Launched Its Vertuo World Campaign With Dua Lipa
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Tattoo Art Coffee Cans
Café Bustelo Game Face Coffee Cans Feature Temporary Tattoo Kits
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Music Experience-Focused Beer Campaigns
The Heineken House is Back for 2026 Coachella
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Motosport-Inspired Bourbon Campaigns
Jim Beam Collaborated with the Cadillac Formula 1 Team
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Reimagined Art Tours
Kayem's There When it Mattered Most Adds Hot Dogs to American History
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Tournament-Inspired Waterfront Takeovers
Tequila Don Julio 1942 Unveiled the 'Port of Champions'
Visceral Soccer-Fandom Spots
Coca-Cola Debuts its 'No Better Feeling' Spot for FIFA 2026
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Y2K-Themed Sparkling Water Campaigns
bubly Drops a 2000's Spot and its 'Melted Ice Pop Kit'
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Barista-Inspired Holiday Cup Spots
Starbucks Launched its 'Drawn Together' Campaign
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Emergency Beer Initiatives
Heineken Fan Rescue Delivered Beer to Scottish Fans in Boston
Celebratory Soccer Tournament Champagnes
The Taittinger FIFA World Cup Bottle is Headed to the UK
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Film-Inspired Cocktail Campaigns
Ketel One Vodka Collaborates with Patrick Schwarzenegger
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
AI-Based Tequila Spots
Pantalones Organic Tequila x ElevenLabs AI Partner for a World Cup Greeting
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Relaxing Martini-Inspired Campaigns
Ketel One Vodka Debuts 'The Spirit Advisor's Day Off'
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Humorous Opinionated Platform Spots
Reddit Introduced its 'People are the Best' Campaign
Tequila Supporter Campaigns
Casamigos Has Become the Official Tequila of FIFA World Cup 2026
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Historically Inspired Beers
A 1757 George Washington Recipe Informed Liberty Lager
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Festive Italian Beer Campaigns
This Birra Moretti Campaign is Rolling Out for the Holidays
Sun-Lit Anniversary Campaigns
The Corona 100 Years Campaign Lets Natural Light Capture the Story
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Celebratory Non-Alcoholic Beverage
Athletic Brewing Launches Patriotic Packaging for Run Wild IPA
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
Hometown Athlete Branding
Hershey’s Released Limited-Edition Chocolate Bars for Christian Pulisic
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Hip-Hop-Honoring Soda Campaigns
Sprite The Living Tracklist Campaign Commemorates Impactful Songs
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Furniture Flag Campaigns
The Assemble the World Recreates World Cup Flags with IKEA Products
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Empowering Soccer-Inspired Beverage Campaigns
Electrolit Debuts Made for This Campaign
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Regional Premium Vodka Campaigns
Tito's Launches Its Real Good Vodka Campaign in UK
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Celb Champagne Collections
Moët & Chandon Launched Its Pharrell Williams Campaign in Saint-Tropez
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Celebrative Canadian Lager Initiatives
Moosehead Delivers its 'Presidential Pack' Across Canada
National Flag Initiatives
Volkswagen Canada Launches Dual Flags for Fans of the World Cup
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Celebrity-Backed RTD Campaigns
Minute Maid Spiked Partners with Action Bronson
Vacation Mode Activations
San Miguel's Holiday Mirror Transforms Passersby with AR
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Refreshing Spirits Campaigns
Refresh Your Season Invites Fans to Make Jim Beam & Lemonade
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Experiential Brand Roles
Lagunitas Recruits a Beer Roadie for the Iron Maiden Tour
Artful Activism Shows
The Snowflake Exhibition by Donald Moffett Explores Abstraction & Activism
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns