With the NFL’s biggest game less than a week away, these ads might get you anticipating this year’s Super Bowl Volkswagen commercial. Last year, they tapped the Star Wars saga for their big commercial and made a splash as one of the most talked about ads. That Super Bowl Volkswagen commercial got so much attention that it actually inspired spoofs and memes in the following weeks.
Volkswagen continues to push their advertising output to new areas with the imitation-busting ad. The ad relates Volkswagen’s originality to the original hit song videos that grace the Internet and compares those that copy Volkswagen with the countless cover videos that inevitably pop up after a hit record goes viral. This is an exceptionally modern way of conveying Volkswagen’s originality.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
