In the latest Volkswagen ‘See Film Differently’ ad campaign, it is shown that the iconic car company is not just all about cars—in fact, the company is pop-culture savvy, with this advertisement featuring a rendition of the famous Hopkin’s Hiss in ‘Silence of the Lambs.’
Some of us may not know but many times, iconic catchphrases from movies were actually unscripted. This is the theme of the new ad campaign from Volkswagen, as they imagine where the inspiration for such golden moments were to come from. Specifically in this ad, the eerie hiss that Hopkin ad-libs in Silence of the Lambs is portrayed to be a mockery of an equally creepy make-up artist on set.
A creative way to show Volkswagen’s devotion to independent cinema across the UK, the car company ad entertains fans and impresses potential customers.
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Concept: Volkswagen See Film Differently1
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Segment: Males, 18-55
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