The Volkswagen Instant Christmas Recycler Campaign is Clever

By: Amanda Chang - Published:   Updated: Jul 27 2011 • References: youtube and adsoftheworld
I can’t get enough of this brilliant Volkswagen Instant Christmas Recycler ad. Christmas generates a lot of garbage, with ribbons, plastic packaging and Christmas wrapping paper being thrown out at warp speed. So how does one make people more eco-aware this Christmas?

Volkswagen has the right answer. Check out the clip to see just how the Volkswagen Instant Christmas Recycler turns trash such as newspapers and plastic bottles into recycled festiveness!

Implications - In the 21st Century, there has been an increased importance placed on the likelihood that your ad could go viral. Companies can capitalize on this by investing in marketing that features hidden cameras, installations on the street, flash mobs, and other attention grabbing publicity stunts captured on film. The real-life entertainment the ad showcases will attract interest from consumers and Internet users.