The Volkswagen Instant Christmas Recycler Campaign is Clever

By: Amanda Chang - Published:   Updated: Jul 27 2011 • References: youtube & adsoftheworld
I can’t get enough of this brilliant Volkswagen Instant Christmas Recycler ad. Christmas generates a lot of garbage, with ribbons, plastic packaging and Christmas wrapping paper being thrown out at warp speed. So how does one make people more eco-aware this Christmas?

Volkswagen has the right answer. Check out the clip to see just how the Volkswagen Instant Christmas Recycler turns trash such as newspapers and plastic bottles into recycled festiveness!

Implications - In the 21st Century, there has been an increased importance placed on the likelihood that your ad could go viral. Companies can capitalize on this by investing in marketing that features hidden cameras, installations on the street, flash mobs, and other attention grabbing publicity stunts captured on film. The real-life entertainment the ad showcases will attract interest from consumers and Internet users.

Stats for Reclaimed Christmas Ads Trending: Older & Mild
Traction: 4,508 clicks in 198 w
Interest: > 3 minutes
Concept: Volkswagen Instant Christmas Recycler
Related: 75 examples / 58 photos
Segment: Females, 18-55
Comparison Set: 28 similar articles, including: diy christmas trees, flirtatious holiday fashion, and choreographed christmas ads.