This Volkswagen Wedding Ad Provokes Laughs with Engagement Costs

By: Jamie Danielle Munro - Published: • References: bestadsontv & creativecriminals
This Volkswagen Wedding ad provokes laughs by featuring a slightly depressed father-of-the-bride. However, the message isn't exactly what viewers might expect from a depressed dad.

It is a common fact that most weddings cost a significant amount of money, and Volkswagen exploits this fact to a humorous advantage. The commercial was made by the ad agency DDB New Zealand and the company does a great job at matching the price of Volkswagen with a lavish wedding celebration. The main message of this commercial? Weddings are expensive and fathers are usually unhappy at these events, not because they are giving their daughter away, but because they could have bought a new Volkswagen for the same amount of money. In the end, the father is left with a son-in-law, but no Volkswagen. Stats for Comparative Auto Ads Trending: Older & Mild
Traction: 1,019 clicks in 173 w
Interest: > 3 minutes
Concept: Volkswagen
Related: 85 examples / 65 photos
Segment: Females, 18-35
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