Using a very clever and pop culture-inspired tactic, this ‘Don’t Make Up and Drive’ campaign by Volkswagen gets its message across in a shocking way.
Promoting awareness of the dangers of distracted driving, with a specific focus on women applying makeup in the car, this is a call to action. The spot features what seems like a run-of-the-mill Internet makeup tutorial. The clip goes on normally until, shockingly, the woman running the tutorial appears to be in a car crash. Alarming and very effective, this places viewers in the driver’s seat and does an amazing job of showing how easily these accidents can happen.
Creative, unexpected and with a strong message, this campaign is sure to go viral while making a huge statement about driver safety.
Stats for Unexpected Driver Safety Campaigns
Trending: Older & Chilly
Research: 1,574 clicks in 201 w
Interest: > 3 minutes
Concept: Dont Make Up And Drive
Related: 117 examples / 90 photos
Segment: Females, 12-55+
Comparison Set: 43 similar articles, including: urbanite running campaigns, employee-modeling fashion campaigns, and interactive criminal campaigns.
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