In terms of advertising, car commercials and promotions are usually among the best, and these Volkswagen GTI 'Tunnel Vision' ads are no exception. They are the work of the Norwegian agency TRY, as headed up by art director Thorbjørn Ruud, copwriter Petter Bryde, photographer Ole Musken, as well as two three-dimensional designers, Gimpville and Thomas Bråten.
The ads depict an ordinary European street being ravaged by violent, hurricane-force winds as viewed from inside a Volkswagen GTI. While everything else is torn asunder, the fuel-efficient, compact vehicle calmly makes its way through the carnage.
TRY portrays its client as a safe, secure choice. The marketing of compact cars tends to play on themes of efficiency and economy rather than safety. In contrast, TRY aims to bolster Volkswagen in aspects that consumers may have qualms about.
What Makes This Trend Stand Out
- Exhilarating Car Commercials
- Automotive companies can capitalize on the success of captivating car commercials to engage and excite customers.
- Weather-themed Advertisements
- Weather-inspired advertisements can create dramatic and memorable brand experiences, capturing consumer attention and fostering brand loyalty.
- Promoting Safety in Compact Cars
- Highlighting safety features in compact cars can differentiate brands and provide reassurance to consumers, creating a competitive advantage.
Sectors Adopting This
- Advertising
- The advertising industry can incorporate captivating storytelling and visual effects to create engaging and memorable campaigns for automotive brands.
- Automotive
- Automotive manufacturers can focus on promoting the safety and durability of compact cars to attract consumers who prioritize security in their purchasing decisions.
- Marketing
- Marketing professionals can explore innovative ways to highlight the efficiency, reliability, and safety aspects of compact car models, appealing to a wider range of customers.
